Clothing Brands Are Selling Discounted Summer Clothing To Attract More Consumers.

Reporters visited many families in Dongying

Shops found that many summer "new summer" signs have not been torn off and affixed with "discount" advertising slogans. Some businesses have made a 70 percent off discount to attract consumers.

It is reported that in July and August began to enter the off-season sales season, businesses began to clear the summer brand clothing, in order to buy autumn preparations.

On the morning of 4, 11 o'clock, on the way to Ji'nan, reporters saw more than 10 clothing shops distributed on both sides of the road, and each shop placed the brightly colored summer dress in the most prominent position to attract the citizens of the past.

Almost every merchant was placed before him.

The brand of a clothing shop is written on the brand of "a new summer, a piece of twenty percent off, two, forty percent off," and so on. Some shops offer preferential measures to buy one get one.

Reporters found that some shops in order to attract more consumers, in the shop on the "two pieces of seventy percent off" advertising language.

A salesperson from a clothing shop in Ji'nan road has said that the whole set of discount activities has been going on for some time, and the discount sale is different from that of the season changing season.

Clothing brands in some shopping centers have begun to offer discount promotions.

Reporters saw in a number of large shopping malls, a brand of summer women's wear launched a "half off" preferential promotional activities, many people have stopped to pick.

According to a staff member, the sales promotion is mainly for the discount of summer clothing.

The men's clothing brand in another shopping mall also gave a discount of half off promotions. The sales staff of the brand clothing said that many of the events were new this year.

Ms. Ma, who has been engaged in clothing business in Dongying, told reporters that the profit of selling summer clothing is relatively low. Unlike the winter clothing, there is a certain profit margin. "Coupled with the updated styles of summer clothing, the general clothing stores do not choose to press the goods. The new summer dress of second years will affect the sales of old style clothing.

Entering the summer of July and August, summer wear has entered a low sales season, and some shops will choose a discount way to clean up the goods.

"In August, some clothing shops and brands began to sell autumn clothes.

Businesses are also selling goods at a discount to get ready for autumn shopping.

Ms. Ma said that in July, universities and junior high schools began to take a vacation. Some people would go shopping and shopping during holidays. Now it is also a good time to clear the goods.

At the same time, long-term discount sales businesses are also catered for.

The shopping mentality to attract more consumers to shop to buy clothes.