Medium Sized Enterprises Enter The Olympic Games, Big Enterprises Take Turns.

The Olympic flame will soon be lit in London, and the sponsors' secret war has begun since the end of the Beijing Olympic Games 4 years ago. Large and small enterprises have long coveted the Olympic gold medal. The competition between enterprises is no less than that of competing for the gold medal.

For many small and medium enterprises in China, it is a matter of fame and wealth to win the order of Olympic commemorative products with cheap manufacturing costs.

Made in China amounted to 60%

At the 2012 London Olympic Games chartered souvenir shop in Shanghai, the "weird" London Olympic mascot plush toy Rock sells for 198 yuan.

"The overall sales of Olympic commemorative products are good, for example, the whole set of commemorative coins, commemorative stamps and other popular products need to be booked in advance."

2012 London Olympic Games chartered souvenir authorized dealer of China Shanghai and Shanghai Renton Trading Co., Ltd., briefed reporters.

In addition to these official authorized monopoly channels, we open websites to search Olympic commemorative merchandise, national flags, badges, Keychains, mobile chains, plush toys, car models, brooches, fans.

...

Everything you can think of is everything.

According to public figures, 90% of London's Olympic souvenirs are manufactured abroad, and the products made in China are 65%. Many small and medium enterprises in China are involved.

According to the official announcement of the London Olympic Organizing Committee, there are about 70 thousand direct contracts and the resulting supply chain of the London Olympic Games, which may generate 75 thousand business opportunities and bring about a business opportunity of 8 billion US dollars. This is also the participation of small and medium-sized enterprises in China.

Yunlong Clothing Co., Ltd., Jiaxing, Zhejiang, received 127 thousand Olympic Games orders involving 17 national fans. Yesterday, Mr. Ren, general manager of the company, told reporters that in order to make this order, the company began to rush to make every purchase at the beginning of the year.

The export price is about RMB 80 yuan. Compared with the orders sold to the domestic market, although the profit is much less, it has attracted the attention of the company. "Now more and more customers are asking for the price."

Receiving Olympic orders will enable enterprises to earn money and earn a reputation, but for small businesses without Olympic authorization, 00 scattered orders can not bring the expected revenue.

Mr. Lou, director of Yiwu Minghua Knitting Co., Ltd. told reporters that this year only received an Olympic order, hundreds of thousands of flags.

However, because the price of the single flags is only 1.5 yuan, this order is not big enough in his factory.

The head of Yiwu's Agel Ecommerce Ltd has told reporters that the company has taken several Olympic flag orders this year, but basically it is foreign direct purchase from Yiwu.

"At present, the largest number is 2 million."

Huang County, the owner of 3D glasses in Cangnan, Wenzhou, says most of the orders are from neighboring provinces and cities. In Huang's store, the 3D glasses are divided into two categories, one for TV, 1.3 yuan for sale, one for 3D, 0.25 yuan for paper, and all for paper frames. They can also print various designs on paper frames according to customers' requirements.

Huang boss disclosed that in 2008 Beijing Olympic Games, the factory started to sell this kind of paper 3D glasses, "at that time sold a total of 5 million, it is estimated that this is not so brilliant."

Not only is the 3D glasses necessary for the competition, but even the sales of mascots, Keychains and other small commodities that have the highest rate during the Olympic Games are not satisfactory.

Yesterday, the owner of a wholesale Olympic mascot in Dongguan, Guangdong, said Mr. Lin, the order size was relatively small. The biggest one was 20 thousand. So far, the mascot of three yuan and more money was sold for less than 90 thousand. "This kind of thing is originally a small profit, it can only rely on the volume, and the 90 thousand is far from our expectations."

In order for more people to see their product information, Lin boss put his products on the Internet, and clearly marked "products can be sold overseas", but Lin boss said that he has not received overseas orders, which is not expected before.

What's the situation of the Olympic merchandise selling for only a few dollars in this hot season? What about the situation of the commemorative coins that sell at a price of several thousand yuan? On the Alibaba website, the reporter saw that there are 2000 sets of commemorative coins sold in Wenzhou, which contain 30 stamps, 29 commemorative coins and 8 badges, which sell for 1000 yuan, but so far only 94 sets have been sold.

In another shop, the same "content" commemorative coin plus more elaborate packaging, the boss gave a high price of 2980 yuan, but the paction records showed zero.

"These mascots and souvenirs contain too many foreign elements. If the ordinary people do not understand its cultural background, it is hard to accept it."

Yesterday, Mr. Zhang, the owner of the Olympic mascot commodity business, said, "this money is not as good as expected."

Medium sized enterprises enter the Olympic Games in curves

Sponsors are simply trying to create a brand miracle by relying on the Olympic Games, but the high threshold of tens of millions of dollars has become a stumbling block in front of the vast majority of enterprises, but some enterprises can still choose to "open a new path" to enter the London Olympic Games.

The upcoming London Olympic Games will play an important role in the sporting goods enterprises that are eager to get out of the predicament. If they are well prepared, their performance is expected to rebound. If the performance is better, it will be impossible to win a battle in the whole industry.

Lining has signed the sponsorship of the 5 teams of gymnastics, diving, table tennis, shooting and badminton in the Chinese Olympic delegation. Anta has provided the prize equipment for the 10 International Olympic events to be launched by the Chinese sports delegation. PEAK will provide a multifaceted professional equipment for the New Zealand delegation; Hongxing Erke has reached an agreement with the Iran Olympic Committee; Jordan will design the London Olympic award dress for the 3 teams of Kazakhstan, Turkmenistan and Mongolia.

Not only sportswear, other suits also bring business opportunities to many enterprises.

Last year, the Bowen factory of Nanshan clothing company, a Chinese local enterprise, passed three inspection plants, and finally signed 11000 orders for the London Olympic Games.

。

It is understood that on the opening day, the London Olympic Organizing Committee officials and some athletes representatives will wear this suit suit.

In addition, as the three class sponsor of the London Olympic Games, the Beijing crystal Polytron Technologies Inc has displayed the unparalleled technology in the Beijing Olympic Games. Now it has become the official digital image service provider and sponsor of the London Olympic Games.

Big enterprises take turns in Feng Shui

In the 1984 Losangeles Olympic Games, enterprises first appeared as sponsors. After that, more and more enterprises wanted to march into the "five rings", promoting their products and expanding their brand impact through the Olympic Games, a great event with great influence in the world.

The TOP sponsorship plan of the Olympic Games is a cycle of 4 years. For sponsoring enterprises, it is unlikely that the sponsors of Olympic sponsors will always be shrouded in glory. When the Olympic Games Stadium is moved from Beijing to London, the sponsors of TOP sponsors are no longer the lineup of 4 years ago.

Among the 12 TOP sponsors of the Beijing Olympic Games, Coca-Cola, Visa, GE, OMEGA and other 8 enterprises renew their London Olympic Games. Lenovo, Kodak, Manulife insurance and Johnson 4 companies withdrew, plus 3 new faces of P & G, macro and Dow Chemical. There were 11 TOP sponsors in the London Olympic Games.

It is understood that Lenovo spent $65 million to qualify for the TOP sponsorship of the 2008 Beijing Olympic Games. According to the most conservative estimate of the sponsorship increase 15%-20% of each sponsor, the threshold fee for the TOP Sponsorship Scheme of the London Olympic Games is likely to have increased to $80 million this year. The 11 sponsors will bring nearly 900 million dollars to the International Olympic Organizing Committee and the London Olympic Organizing Committee.

The high sponsorship fee has made TOP sponsor nearly half of the new blood exchange. Behind this big change, it reflects the global reshuffle of representative industries.

4 years ago, Kodak was still a sponsor of TOP every 4 minutes. After 4 years, Kodak has filed for bankruptcy protection. Several other TOP sponsors' movements have reflected their respective economic strength changes.

For athletes, 4 years is a preparation period to adjust the body to the best condition and win the gold medal. For the whole industry as a whole, 4 years is more like a timely adjustment strategy based on the test period of the industry.