Secret Clothing Market Sales Shady "Discount Clothing" Do Not Talk To You.

At the moment, it is the peak of clothing sales in summer.

On weekends, shopping malls and clothing stores are crowded with people, and businesses sell promotional advertisements. Discount clothing is everywhere. There are 3 to 50 percent off discounts, 11% off less.

The majority of clothing brands are often full of joy that consumers buy cheap clothes, but they are actually slaughtered by businesses.

Full dress "spectator bid"

A reporter recently discovered in a clothing supermarket in Yantai that a wide range of clothes can not see a marked price, only to see 80 percent off, 70 percent off, 50 percent off, 20 percent off, 5% off and so on. The customers want to know the price of the clothes they choose can only ask the venue attendants, the servants then dress the customers according to their costumes, try to figure out the customers' purchase psychology, and casually quote the price of the clothes, and see that some customers have the intention to buy, the waiter will enhance the offensive, and publicize the good quality of the clothing, workmanship, fabric and so on.

If the customer wishes to buy is not strong, the waiter will take a discount again until the customer is happy to buy it back.

Do you not know that you have been slaughtered when you are happy?

"Suggested retail" is a wild demand.

In many shopping malls, it is easy to find that almost every brand of clothing has its own counter or "boutique". However, when carefully selected, it is found that some styles are very similar, and even more, the brands and prices of the same fabrics and styles are different.

For example, in a large shopping mall in the city, the same floor, the two adjacent brand manufacturers sell exactly the same skirt of a lady, a discount price of 880 yuan, another price of 320 yuan.

Ask salesperson reason, salesperson says: "the fabrics that we use are different from them."

I also carefully let the author feel it carefully, but the reporter did not touch it for a long time.

Reporters saw in a number of shopping malls, almost all of the clothes are on sale, even if the season clothing can also play 22% off.

So what do manufacturers make to earn profits?

Some of the "insiders" revealed their secrets.

Most clothing manufacturers label the suggested retail price on their labels. The price is too high, the actual wholesale price is very low. Generally, the seasonal clothing is 70 percent off of the suggested retail price, and it is even lower than the retail price, and it is about 20 percent off of the retail price on the counter of the shopping mall. The profit of the middle business is considerable.

And the expensive clothing, its entry price is lower, even if the sale of 70 percent off, businesses also have a profit.

If you saw a price tag of 1880 yuan silk silk summer wear and 70 percent off sales in a mall, it attracted the attention of many customers.

The same texture of a female summer wear in another brand store only sells more than 300 yuan.

No matter how much money it costs to make a garment, no one can understand it.

Near the name brand "doubled the status".

Clothing brand determines the clothing quality, consumer group positioning and other factors. An ordinary clothing, once affixed with brand tag, its value will double.

The "processing plant", which specializes in labeling, is also coming into being.

According to Ms. Wang, who has been doing the clothing business all the year round, some businessmen have put in a batch of cheap clothes, and have changed their faces and put them on the labels of famous brands.

For example, underwear with a price of 10 yuan is generally priced between 60 yuan and 200 yuan after the OEM. The profit is considerable.

In some clothing shops, the phenomenon of counterfeiting famous brands and "naming famous brands" is more common. Although the business sector has repeatedly been counterfeiting and driven by interests, businesses have repeatedly banned such acts.

In the southern area, the "manufacturing and selling fake label" industrial chain has been formed. The "tailor-made" business is in place, and what brand labels the customers need, they can be provided at any time according to customer requirements, which is very convenient.

Facing the dazzling clothing market, the industry and commerce department reminds consumers that they should be rational before buying, do not trust salesmen and merchants to flicker, do not let discount clothing "flicker", do not buy expensive, only choose the right, best suited to their needs.