Rookie's "Hard Earned" Clothing Store

At the beginning, the girl who was almost "insulated" with the Internet finally managed to open the shop.

Her name is Yang Fanfei, who lives in Dongguan and runs a clothing store named "IMI seven" on the Alibaba. When business is good, there are tens of thousands of shipments per month. Now, she is embarking on registration to create her own. Clothes & Accessories Brand.

　　 Sold thousands of pieces in the first month.

In 2008, Yang Fanfei resigned from the sales work of a Real Estate Company and went to downtown Dongguan with her boyfriend. In a chat with friends, Yang Fanfei had no idea that he could open a business on the Internet. This girl, who seldom used QQ at any time, was moved to open shop.

Yang Fanfei has experienced a shopping experience on the Internet, actively approached the seller, and understood the basic operation mode of the online store. At the very beginning, Yang Fanfei thought that Humen was full of clothing stores, and it was also a famous clothing distribution center in China. After running for several days, he went to the store to discuss with him. "Can you take pictures and send them to the Internet? Someone wants to buy them and come back for a lower price."

At that time, there were not many people who knew about the shop, and Yang Fanfei frequently ran into a wall.

Later, through a friend's introduction, Yang Fanfei found a clothing factory and registered a shop on Taobao. So the business began. "I get goods from the factory at a low price, and each piece of clothing adds 5 cents to wholesale. Because of the cost advantage, I sold thousands of pieces in the first month, so I made a small profit, especially happy."

　 Fight in battle Alibaba

Yang Fanfei's business is booming and has attracted the attention of Taobao. Taobao's customer service told her that Taobao online could only be retailing, not wholesale, and also wanted to make wholesale, which needed to be transferred to Alibaba.

After turning into Alibaba, Yang Fanfei's business is on the right track. She reelected a friend who opened a garment factory to make shares and sell herself. This advantage is: the manufacturer delivers goods at cost price, earning only a little processing fee, and can also design the format and give it to the manufacturer. "The wholesale of online stores has already become scale. When the business is deserted, there are thousands of shipments per month. When the business is good, thirty thousand or forty thousand pieces a month are not a problem. Although the profit of each piece is only a few cents, we are impulse, the greater the volume, the more we have to do the first thing. Yang Fanfei said.

　　 Create own brand

At least 30 pieces of Yang Fanfei's shop have been approved. In less than 3 years, she has set up a customer network in many parts of the country, and many familiar customers are getting goods from her shop all the year round. But she also found that with the cost of factory raw materials, labor, utilities and other costs increased, the cost of getting goods from manufacturers increased gradually, and each piece increased by 1.5 yuan to 2 yuan over the past two years.

However, the more and more kinds of shops, the greater the pressure of business, the thinner the profits. Once the price is raised, the business will be even worse. Yang Fanfei admitted: "wholesale clothing profits 5 cents per piece, only to achieve an average of 20 thousand shipments per month, monthly turnover of more than 10 thousand yuan, so that the shop can make a profit."

The store started. Transformation and upgrading "It used to hang up a tag to make wholesale, and now try to make its own brand. It's called" IMI seven ".

The online shop like "IMI seven" needs to apply for a credit card member in the Alibaba. The annual cost is 1688 yuan. In addition, as the volume of goods increases, Yang Fanfei also specially rented a warehouse of 80 square meters, with a monthly rent of 3000 yuan, and the cost of computers, fares and water and electricity. The total cost of the year is over 70 thousand. Yang Fanfei's online shop is mainly the help of family members. In the future, helpers need at least two, which is a great expense.

How can the brand be popularized? Yang Fanfei said, this problem is not difficult to solve. The clothes with the tag of "IMI seven" have their own design, and the quality is better. " IMI seven The satisfaction rate of online buyers is 99.56%. Yang Fanfei said, sometimes, the goods were sent out for a long time, some retailers themselves did not want to do business, blame the clothes not to sell, in order to coerce the "bad assessment", ask for returns, let people feel helpless; see the other side is not easy, and some are just starting, they will return the goods.

Yang Fanfei said she would not open a physical store, and when the brand was done, she would directly look for regional agents to expand the scale of online stores.