The History Of "Pajama King" Pformation Shop

From Hanzheng Street

"Turning to the helm of a pajamas franchise store in Taobao mall, Zhu Wenliang described it as imperative:" online shop is like a wave. If you don't shop, you will probably be swept away when the wave hits. "

Invest 800 thousand yuan to start touching net

For Zhu Wenliang, who has been in Hanzheng Street for more than 20 years, he is one of his greatest strengths by having a good supply of goods and a sensitivity to the market.

He bought a mature shop directly, he was responsible for the purchase, sale, after-sale and so on.

However, Zhu Wenliang has overlooked a problem that these people have not engaged in traditional clothing management, but start directly from e-commerce.

This is like opening a shop in a commercial real estate, but the head of the building team is the head of the building team.

E - commerce is basically in a day from getting orders, and the sales promotion is not good. It will be updated in second days.

Zhu Wenliang said, for example, a "explosion" sales volume reached 3000 pieces, the amount of goods prepared in advance must be tens of thousands, you have to calculate the output of the production line, the amount of reserves in the warehouse, etc., and come up with ample financial support, and at the same time solve the customer complaints which are much higher than the entity wholesale.

Procurement, logistics, sales, after-sale and so on form a complete chain, which requires accurate prediction and timely adjustment of the market, which is also lacking for those online shop managers who have no traditional sales experience.

In the first year, Zhu Wenliang declared "almost no money every month".

At that time, it was far from being expected to make the about 800000 yuan investment back.

However, before he opened the shop, he was ready to fight for a protracted war or even lose money.

Improve customer satisfaction and bring profits

The turnaround took place at the end of September last year.

After fumbling for a year, Zhu Wenliang withdrew his right to operate the shop. He decided to manage it alone.

As a result, the sales volume in three months is 3 times higher than in the past year.

Opening Zhu Wenliang's exclusive store in Taobao mall is the first place in the sales volume list, which is a $78 coral cornel pajamas sold over 4000.

Zhu Wenliang continued his previous strategy of "low price and close to the people". He did not like the way of promotion, but he made a price step by step to avoid consumers' bad consumption experience due to frequent price adjustment.

If the product is the survival of the shop, service is the foundation.

Zhu Wenliang said, before getting the product, consumers first face your service.

In order to enhance the sales experience of customers, Zhu Wenliang increased the response time of customer service from the previous 20 seconds to 8 seconds, greatly reducing the customers who lost too much waiting time.

Novice buyers are often attracted by the top five items in the product evaluation. Each time, the online store plays a prominent role in playing a product, ensuring that most of the evaluations are well received and attract new customers.

At the beginning of this year, Zhu Wenliang's online store has begun to make profits.

Liao Jiangtao, Deputy Secretary General of Wuhan Electronic Commerce Association, evaluated traditional sales.

E - business operators, this is a good answer.