Chinese New Designers Show Their Demeanor

To describe in one sentence

The most appropriate thing: in the fashion world, there is no hundred days of red. Today you are still at the front of the trend. Tomorrow you may be overwhelmed by the trend.

Every year there are some

Emerge on the stage of fashion and compete in fashion circles.

What are the requirements for becoming an outstanding designer? What are the ways to attract the attention of fashion circles as Chinese designers? And how do they develop their careers? They interviewed many famous Chinese designers and designers, and shared their experiences and experiences with readers.

Fame depends on talent plus luck.

"Opportunities are often left to those who have prepared.

Designers can only improve themselves and accumulate experience so as to "cloud the fog."

Laurence Xu, a famous Chinese designer, said that in order to succeed in the design world, talents and opportunities are indispensable.

Laurence worked hard in the design field for many years, and saw that the designer created his brand and studio quickly and quickly.

Therefore, he believes that for a "young man" designer, do not aim too high.

Laurence pointed out: "it is better to be eager for success than to succeed."

It's best to start with a company that you like, at least two or three years of experience, and then accumulate experience and think about it. "

So, what is the way to show the artistic design of the Chinese top designers in the UK's top art colleges? What kind of way do they stand out? They are appreciated by the outside world. Saint Martin, who has just been accepted by the Central College of knitting design of, thinks that for graduating students, the graduating show of the Central Committee every year is a big stage, and is the focus of the fashion industry.

In this year's graduation show of Saint Martin, a set of works with the theme of "Limitation" has been published in many well-known magazines and websites, such as Vogue online, ID-Magazine, art circle and the Bund pictorial, which are well known by the industry.

Jin Ruoxin thought that opportunities could not be met. She said: "the designer's duty is to make his own design well, so that he can have the opportunity to be concerned by the media and the public."

Chen Yu Han, a graduate of the central Saint Martin's art and design department, also believes that the graduation exhibition is also a platform for displaying their talents in addition to graduation shows. "All graduates' works can be exhibited at graduation exhibitions, and students can also provide business cards in front of the exhibition booth. Interested industry and buyers are very easy to contact with these new designers."

In addition to the excellent work itself, the accumulation of people in fashion circles is also important.

Chen Yu Han said: "the process of learning in central Saint Martin is a social process, because many mentors have a certain position in the fashion industry, and they are also in the process of mutual understanding and appreciation when communicating with their tutors."

Liang Jie, who graduated from the London Fashion Institute, believes that outstanding alumni are also important contacts. The reputation of schools and students complement each other. "Nowadays, the big names of the fashion industry are almost all from famous schools, and excellent colleges have trained outstanding students.

These famous students are also helping the schools to create "golden signboards" virtually, so that graduates from these colleges and universities will have more competitive advantages when they are employed.

Besides, internship is also very important for designers to accumulate experience.

I have worked in Alexander McQueen.

As a "famous school" student, they have more internship and interview opportunities than other school students. "During the third years of central Saint Martin's study, some big companies like Dior (Dior) and Lanvin will go to school to provide students with some internship opportunities."

Chen Yu Han said: "Chinese students want to get offer and compete with designers in the UK, Europe and around the world.

The advantage of Chinese students is that they are industrious, willing to endure hardships and willing to do something that others do not want to do.

But the disadvantage is the lack of language ability, so the communication of design concepts is not smooth.

China's original fashion market has a bright future.

Most of the career development of students studying art and design in Britain are mainly returned to employment, and most of them are mainly engaged in commercial design. As Chen Yu Hsu does, there are relatively few original designs in Laurence Xu's studio. Some people remain in the UK, starting from the interns of big brands, seeking employment opportunities, and very few set up their own studios, represented by Masha Ma and Du Yang.

At the end of September, the central Saint Martin women's design professional graduate student of the same name design series will be launched.

In case, Fang said, the establishment of his own studio is not so smooth. "Everything has to be done with great care."

Among them, the biggest difficulty is the part of the commercial operation, and we should consider many things that need not be considered before, such as cost and expenditure.

Because there is no relevant business learning background, in case the party can only consult a friend, he has to write his own business plan.

"This has a great impact on my own design," he said reluctantly. "Although I am very optimistic about the future development of my brand, I am very confident in my work, but I still want to get support from the market and public relations, especially the injection of investors."

After all, a few Chinese designers have set up individual studios. Most Chinese designers are optimistic about the great potential of China's original fashion industry and choose to return home after graduation.

Chen Yu said that Chinese designers will have more room for development in China, whether they set up their own brands or work for Chinese brands.

Chen Yu explains, "with the improvement of taste and education level in China, China will change from" no design "to original design.

If the Chinese garment industry wants to break the deformed industry chain before plagiarism and take the road of sustainable development, it will have to introduce some new designers.

But Chinese art and design education just can't cultivate original designers, and designers from overseas backgrounds make up for this gap.

Kim also agreed with Chen Yuhan's view that she had confidence in the prospects of China's original fashion industry.

After graduating from her master's degree, she plans to establish a brand in China with a few like-minded friends who study abroad, and hopes that the brand they create will be internationally recognized. "Let foreigners feel that China also has good designers."

Designers who have been engaged in "advanced customization".

He also has confidence in China's "advanced custom" garments. He believes that more and more Chinese people are in need of "advanced customization", which is an opportunity for designers with overseas education background.

"Overseas designers have injected fresh blood into the domestic design industry. They have the cultural background of combining Chinese and Western culture and have great impetus to the development of China's fashion industry."