US Retail Industry Prepares To Prepare For The School Shopping Season Ahead Of Schedule

Shopping season in the United States

The war has arrived ahead of schedule. Many retailers in the US have launched publicity campaigns to rush ahead with the opportunity to start selling.

Retailers are advertising early for the start of the season, reflecting that many businesses are facing challenges at a time when the economy is weak. Retailers will release the same store sales data for more than a year on the 5 day. According to Thomson Reuters' estimates of 20 retailers, the June sales of these operators may grow by only 1.2%, because of the relatively high base last year and the weakness of the economy in June.

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Besides stationery, consumer electronics also play an important role in the school shopping season.

The older the students, the more personal computers and smart phones they buy.

In addition, young students gradually use science and technology products to write homework, so that the proportion of consumer electronic products in the school shopping season is bigger.

The NRF estimates that nearly 70 billion yuan spent last year on the purchase of school and University supplies, so that retail sales in July and August reached 471 billion 500 million yuan, exceeding other holidays except Christmas.

The business organization has yet to make predictions for this year's sales.

Although there is no strong evidence that more school supplies will be purchased through the Internet, data show that Internet sales will increase or decrease.

According to Mercent data, retail sales of clothing and other popular commodities in the second quarter grew by 16%.