Focus On The Ten Largest Luxury Brands In The UK

Burberry

It's the national treasure brand that can't be bought in Britain. Burberry 。 Its elegant black and yellow lattices have been embedded in the minds of many Chinese people. In the UK, many large stores have Burberry stores, which are cheaper than 1/3 in China. If you don't chase the season's style, you can get a price premium Burberry at the Burberry factory store in London, the shopping mall near Oxford and the Chester shopping mall near Liverpool. A cashmere scarf of 6000 yuan in Beijing Xinguang heaven and earth can be bought at more than 1000 yuan in these discount stores.

Burberry carries British fashion history.

In 1856, Thomas Babury, 21, opened an outdoor clothing store called Burberry (Burberry) in Basingstoke, Hampshire, England. Because of its well managed business, the business of this store is booming. By the year 1870, Burberry had become a well-known producer of outdoor clothing, and even some famous sportsmen at that time were frequent customers.

Thomas Babury, once an apprentice to the fabric distributor, was very smart. In 1880, he invented a waterproof, breathable and wearable twill with the new weaving method, and won a patent in 1888. In 1891, Babury opened the first store in the British capital in Haymarket, London, and is still the headquarters of Burberry.

In the late nineteenth Century, Burberry designed a windbreaker for officers, called "Tielocken", which is also the prototype of today's famous Burberry windbreaker. In 1901, Burberry was commissioned by the British military to design new uniforms for British officers. At this point, Burberry's famous "horseback rider" logo came out, and Burberry registered it as a trademark. In the first 10 years of twentieth Century, Burberry began to expand its market and stepped out of the UK to establish its own stores in Paris and New York.

In 1955, Burberry won the Royal Warrant badge, which was awarded by Queen Elizabeth. Later in 1989, Burberry received the Royal Royal guarantee badge awarded by Prince Welsh. In 1967, Burberry began to use its famous grid pattern on umbrellas, bags and scarves, which has highlighted the characteristics of Burberry products.

Today, Burberry's classic lattice pattern, unique cloth Functional and elegant tailoring has become the pronoun of English style.

Mulberry

Mulberry has been the most innovative and advanced British style since its establishment in the 70s of last century. Leather goods 。

Roger Saul, the founder of the brand, has been building the MULBERRY leather kingdom in the Somerset garden in the outskirts of London since 1970. Until now, it is still the main production site of the Mulberry handbag series.

Mulberry specializes in leather products, made by exquisite craftsmen in southwest England factory, combining practical, original and leather touch, ingenious creative design to jump off the other brand's gorgeous style and moving to the classical style. The thick and thick leather, heavy metal rivets, buckles and old copper colored metal fittings can not help but associate with the medieval European Castle Knights who are simple and dreamy. This is the legendary craftsmanship of rough products. Due to the special importance of material, the same package has different flavors under different skin materials, such as exotic Congo leather, rough Scotchgrain leather, and fine quality British Matt glove leather. With different stains, anyone can find the most suitable color for them. It seems to be custom-made so that many fashionable men and women can hardly resist their charm.

In recent years, thanks to the celebrity wear effect, Mulberry can be said to be hot. Many celebrities in China have been appearing on the stage. The love models in Europe are endless. The top model Kate Moss is its famous style Bayswater faithful supporter.

Paul Smith

Paul Smith, the most important fashion designer in the UK, is not as styling as most British designers. On the contrary, Paul Smith is a practical and creative designer. Her meticulous tailoring to traditional gentry dress is very successful, thanks to its unique color and printing, such as rose printed with an English Garden flavor, and twenty-four color stripes, such as Rainbow Magic, which are not only integrated into the design of clothing and accessories, but also used to print exquisite paper bags and become a brand mark.

If it's not a traffic accident, I believe we can't see the fashion design talent of Paul Smith today. Born in 1947, the British Paul Smith urinating himself to become a professional cyclists, until he met with an accident at the age of seventeen and met some art students in the hospital, which made him interested in design and rewrote his whole life.

Today, Paul Smith's fashionable, natural, sincere and passionate creative ideas do not follow the unique style and style of fashion, making its fashion and clothing series have an authoritative and affinity beauty, laying the status of fashion in the UK and the world. {page_break}

Vivienne Westwood

Vivienne Westwood is known as the British punk godmother. Her design is most admirable from the traditional historical costumes and transformed into modern style design techniques. She constantly deduces the characteristics of traditional costumes in 17 and eighteenth Century, and brings the successful street fashion into the fashion area in a special way. She also brings the charm of Scotland grid to the highest point. Looking for creative elements from tradition will be a new fashion element, such as outdated breast, high heeled shoes, classic Scotland grid and so on.

Today, Vivienne Westwood is an elegant old lady in London. But she still has an avant-garde heart, still adhering to the design style. It is not excessive to describe Westwood's clothes with the words "decadent", "abnormal" and "deviant". Because of her varied, strange, undisciplined clothes, she really surprised the western fashion world. People could not flatter her masterpiece, but she could not be deterned by her unique design ideas. Regardless of Westwood's design or praise or demotion, people have to admit her rare and eccentric design ideas to the current clothing industry.

Alexander McQueen

Alexander McQueen (Alexander McQueen), known as the bad boy of England, has been the leader of the British fashion industry since its brand was founded in 1992. Similarly, since the launch of McQueen brand clothing, its style is unique, strong, touching and fascinating.

Because of his strong personal style and his unbroken young ideas at the very beginning, he was set off as an avant-garde deconstruction designer when he first started his career. And until he launched the second season of high fashion, the Paris fashion people finally realized that they were faced with a master of integrity. The costume design of Alexander McQueen is usually full of drama. The first fashion show he designed for GIVENCHY is based on a solemn mythological team. He uses gold-plated armor, cupboard adornment wings, and swordman in tight fitting clothes to create a new field of vision that can not be ignored.

In the aspect of accessories, Alexander McQueen is good at cooperating with the design of some very unique headwear, such as animal heads, animal masks, etc. In the stage design of fashion show, Alexander McQueen is ingenious, choosing the performance venue in the fountain, or designing the stage as a snowy field with heavy snow. He said: "in my fashion show, you can get all the things you get in rock concerts - power, excitement, noise and passion."

In February 11, 2010, Alexander McCune (Alexander McQueen), the most talented and creative British designer, hanged himself at his home in London at the age of 40. This day is the first day of the New York fashion week. The fall of the giant star makes the McQueen fans all over the world very sad. From the autumn and winter 2010 New York fashion week, the fashion week will be overshadowed by the loss of the genius.

In May 2010, Sarah, Burton Sarah Burton, who followed the genius designer Alexander McQueen, served as the creative design director of McQueen brand.

In April 29, 2011, Prince William, the British royal family, was married, and the world was stunning when Princess Kate appeared with the wedding dress of V long sleeved 2.7M with white cream. The design of this wedding dress is just from Sarah Burton Sarah Burton's hand. Today McQueen's brand in the Sarah Burton Sarah Burton zone continues to write fashion legend. {page_break}

Dunhill

Dunhill is a well-known British brand, but few people can tell clearly its history.

The history of Dunhill (Dunhill) can be traced back to the United Kingdom in the 1893. When Alfred was only 21 years old, Mr. Alfred Dunhill, who loved racing cars, inherited his father's harness shop business, and spotted the hot pursuit of cars at that time. He produced a series of senior automotive products and set up the first shop - Dunhill auto parts shop. Dunhill's first series includes car lights, leather seats and watches.

At that time, Alfred Dunhill had threatened to provide all the car peripheral products, and the shop was also from the beginning of the sale of other auto accessories to other indispensable drivers, such as travel bags, suitcases, leather clothing, lighters and car speakers. Today, over a hundred years, Dunhill has become an expert in advanced men's clothing and products, from clothing, writing tools, leather products to cigarettes and perfume. Dunhill (Dunhill) has been insisting on innovative design with excellent materials and exquisite handwork to complete its products.

Dunhill has a loyal and honorable customer group, each of whom is the fashion leader at that time. The list includes king Alfonso of Spain, Duke of Kent of Norway, king of Siam (today's Thailand), Egyptian king Farooq, Prince Bernhard of Holland, Dagong of India, Somerset Maum, Oliver Hardy and so on. Almost everyone likes Dunhill perfume and Dunhill cigars, and hopes to know the time through Dunhill watches, and write letters to friends and relatives with Dunhill's pen and stationery. Dunhill's most famous customer during the war was British Prime Minister Churchill. After the war, many stars joined the camp of Dunhill customers. Rollagas lighter is the favorite of Elvis Elvis.

Ettinger

Founded in 1934 by Gerry Ettinger, the Royal guarantee of King Welsh is one of the most popular leather goods in the UK. Ettinger has first class leather making technology and traditional England style design style, elegant and noble, low-key luxury. As a partner of Bentley automobile, Ettinger has been designated supplier of Bentley leather accessories and leather products for many years. In Japan, Ettienger also has a large fan base. The annual sales volume of the Ettinger store located in Ginza, Tokyo, is even catching up with the sales performance of Ettinger in London, England.

When many luxury brands were bought and transferred by the group and transferred to production areas and expanded production scale, Ettinger maintained small-scale reputation for its brand reputation and product quality. The company is still not only still owned by the Ettinger family, but also makes all the products hand-made, in order to improve the quality of products.

Today, Ettinger is loved by the royal family for its top quality and is well known for its royal wallet supplier. Brand is the essence of traditional, elegant and dexterous British traditional handicraft, and has the reputation of low-key luxury. Each leather product is expected to be a valuable gift that can be passed on to future generations.

Asprey

Asprey, which has been in existence for more than 200 years since its appearance in 1781, is still the most prestigious luxury brand in Britain. Asprey stands for fashionable taste, exquisite workmanship and excellent quality, which emanates modern flavor in the British elegance.

In 1781, Asprey was born in the southern city of London. Here, Mr. William Asprey began his first silk printing and dyeing business. Later, his son and grandson expanded the family business to the production of metal works of art. In twentieth Century, Asprey developed rapidly, buying the most advanced jewelry making equipment, employing the best designers and craftsmen. Diamond jewelry is not only luxurious, elegant and generous, so that you can easily respond to various occasions, and the dazzling brilliance when you wear it makes you instantly become the focus of the whole audience. Nowadays, Asprey has become the pronoun of noble quality and top quality. It is famous for its precious jewellery, watches and clocks, leather goods and bags, silverware, porcelain, crystal, clothing, accessories and perfume.

Asprey has been the royal residence certificate for many times, and has been deeply loved by British royalty and celebrities. The Royal customers include the queen of Vitoria, Queen Elizabeth, Princess Margaret and Prince Wells. In addition, J.P. Morgan, India, barcha, Elizabeth Taylor and Shharon Stone are all customers of the company. {page_break}

Barbour

It is a luxury brand with a low profile to Chinese people. But it is even more luxury than Burberry.

Barbour was founded in 1894. It is famous for its raincoat production. It also called three brands of raincoat, Burberry and Aquascutum. The classic product of Barbour is a rainproof coat made of pure cotton cloth coated with wax, which provides life-long maintenance service for this coat. Customers can send their clothes back to the factory for waxing and waterproofing treatment at any time. Often a Barbour raincoat can wear for half a century, and can really become Jiabao.

The most direct result of the excessive marketing is the brand image, which is misappropriated by low-grade brands. This is the reality that luxury brands and preferred users do not want to see. Some people turn to identify brands that are not identities. They use low-key to suggest that they are outstanding. Barbour has never done propaganda. Its best spokesperson is the upper class and nobility. After the development of history, people have discovered that the banquet and gardens of the upper class in the past are actually what everyone wants to have.

Unlike Burberry, Barbour never wanted to change her image to cater to the trend of the times and consumers. She always kept a tight spot. The people in Barbour windbreaker usually liked the royal family, the upper class and the conservative middle class in the muddy outdoor life. The queen was also a loyal customer. The royal family of England issued 3 certificates to Barbour. This group of people dressed in dark green Barbour waxed raincoat and dark green high boots in the mountains, wandering and hunting, there is a country house, eating organic oatmeal biscuits from Prince Charles's manor, so fashion critics say Barbour is one of the upper class tickets.