New Goal Of Dongyang International Sewing Machine City: Quickening The Pace Of Integration And Promoting Industrial Upgrading

Recently reporters visited

With regard to the development of the sewing machine city for more than half a year, Wei Xianfeng, vice president of Shenzhen sewing equipment industry association, general manager of Shenzhen New Industrial Co., Ltd., Zhang Yuexin, general manager of Siyuan sewing equipment Co., Ltd., Hu Hang, general manager of Yongfa sewing wholesale center, Hu Baizhong, general manager of Jincheng needle car Co., Ltd. were interviewed.

World trade headquarters resource integration platform

Wei Xianfeng, vice president of Shenzhen sewing equipment industry association and general manager of Shenzhen Xin Dian Industrial Co., Ltd., said that Dongyang has a very good industry resource advantage. It not only has more than 30 years of deep industry production and marketing basis, and occupies nearly 80% of the market share of sewing and distributing market, but now it has become the most famous global sewing machine in the industry.

Product distribution center, distribution center and information center.

The Shenzhen sewing machine association is located in Dongyang International Sewing Machine City, which can complement each other and accelerate the pace of development through resource integration.

Wei Xianfeng said that they will not only regard Dongyang International Sewing Machine City as a window, but also prefer to regard it as a platform for resource integration.

At present, 20% to 30% of the products are produced by themselves, and nearly 80% of them are not.

Dongyang International Sewing Machine City has a complete range of products, and almost all products they need can be delivered here.

Such a market model can better serve the traders, while saving more energy for them, it can also make comparison procurement.

"We will use sewing machine city as our trade headquarters and copy them in Wuhan and Bangladesh in this way."

Wei Xianfeng believes that around the new market positioning of the "world gap Valley", sewing machine city should have a sense of mission and a big pattern, because the pattern determines the outcome; it is necessary to create an atmosphere to make the overall market cake bigger, so that the overall industry scale of Dongyang and even China will go up to a higher level.

Undertaking industrial pfer to enhance business efficiency

Si Yuan Yuan

Zhang Yue, general manager of the limited company, has been operating in a professional Street of Chou Zhou road in Yiwu for nearly 18 years before entering the sewing machine city in Dongyang.

Yiwu's small commodity market economy is becoming more mature and its operating cost is getting higher and higher. But with the new market of Dongyang International Sewing Machine City, Zhang Yuexin not only rented 600 square meters of shops, but also bought the same area shops, with a total area of nearly 1200 square meters, and he was very optimistic about the development prospect of Dongyang sewing machine market.

Combining his own years of business practice, Zhang Yuexin compares the advantages and disadvantages of Yiwu and sewing machine City: in Yiwu, 200 square meters of shops, the annual rent is about 500 thousand yuan, the storage rents are also expensive, and the cost per square metre is 200 yuan, which is almost flat with the facade rent of sewing machine city, and the warehouse is often several kilometers away, which is very inconvenient.

However, at the same shop in sewing machine city, the annual rent is only about 40 thousand yuan, and the rent is free in the first 3 years.

At the same time, traffic jam in Yiwu is very serious, parking is not convenient, and customers are not convenient to visit.

Zhang Yue said that Dongyang international sewing machine city is also carrying out a series of industrial chains such as sewing, sewing and sewing. It also takes part in the pfer of parts and sewing machine parts industry in Yiwu. It promotes the development of industries through the advantages of cost performance and business services, and creates a new professional aircraft carrier market.

Stable development space and continuous customer resources

Hu Baizhong, general manager of Jincheng needle car Co., Ltd., since 1991, has been engaged in sewing machine spare parts industry. It is one of the earliest operators engaged in the wholesale of sewing machine parts, but with the expansion of business, the development of business, the scale of operation and the way of development are restricted by the development of hardware.

Hu said that he set up a Beijing branch in 2002. There are 22 booths on the East Fourth Ring Road in Beijing, Chaoyang District, with a total of 800 square meters.

The development in Beijing is also twists and turns. Due to the pformation of the old city, Beijing was forced to move 3 times, which brought great inconvenience to the operation.

In the old market operation, due to the limitation of site size, there is a big development problem.

This situation lasted until 2011. After moving to the sewing machine city, the scale of the facade was one-off, and it also had its own property that could be bought out.

It is reported that Hu bought 12 shops in the two floor of sewing machine city, a total of 800 square meters.

With the continuous expansion of the scale of enterprises, there is a greater demand for development. Dongyang international sewing machine city just meets his needs at this point.

In 2011, he founded the Dongyang snail Import & Export Co., Ltd., also settled in Dongyang international sewing machine city.

Hu said that the company used to sell mainly domestically, but since its entry last year, the number of foreign customers has increased and exports have increased significantly. The sales volume of the company in the past 6 months has increased by about 50% over the same period last year.

The convenient living environment is superior to the environment.

Hu Hangjun, general manager of Yongfa sewing wholesale distribution center, said that since joining the sewing machine city, the following advantages have given him a deep understanding.

First of all, it is the advantages of life. There are no worries about the children of business families. For example, in 2012, the problem of school children's enrollment was settled in June. The market pays attention to cultural construction, providing leisure, entertainment, catering and other services, and life is very convenient.

Secondly, the seaming machine city has large scale, high grade and good market image. It has the advantage in customer reception and negotiation. The customer's evaluation of the customer has been improved, especially the international merchants to negotiate. The good corporate image has strengthened their confidence in cooperation.

Thirdly, the external publicity of the market has invested a lot of manpower and material resources.

Sewing machine city does a lot of newspaper and outdoor advertising in Dongyang. Besides, it also regularly promotes marketing in all kinds of professional newspapers and magazines, expanding market awareness and reputation, and expanding the scope of business customers.