Tao Li: A Doctoral Designer

Designer Tao Li, post-70s female doctor. The experience of studying abroad in Europe has made her feel the charm of western culture, and at the same time, she has been influenced by oriental culture since childhood. This diversified cultural background has given her endless inspiration. Lefifino brand designed by her is intellectual, elegant and exquisite, which perfectly reflects the spirit of new feminism

　　 The reason for moving forward comes from the persistence of dreams

In 2002, Tao Li, who returned from abroad and chose the road of self entrepreneurship, founded Huinan Shifan International Fashion. The company's initial main business is processing orders for French luxury clothing brands. In the process of strict control of product and quality, it has gained good reputation from French customers. While winning the first bucket of gold, the style of French luxury clothing is also hurting Tao Li's heart, that is, to create its own designer brand. When she shared this dream with her family and friends, she heard more objections, because the Northeast market lacked brand atmosphere, fashion information was relatively blocked, and talent and material resources were scarce. However, in Tao Li's view, she hopes to overcome all difficulties, contribute to the development of women's clothing brands in the Northeast, and become the founder of women's beauty in the Northeast and even the world. After 7 years of hard work, Tao Li finally founded the designer brand Lefifino with her persistence in dreams. She took the first step in her dream. In her own words, "There is no road that must be right or wrong. Although some people question and wonder, I still persist in my dream and go farther and farther on the road to develop women's clothing brands..."

　　 Lead the trend and subvert the tradition

In 2010, Lefifino brand has been founded, relying on the strong foundation of the parent company Baishan Group. It has developed into an international fashion company integrating design, production, sales and integration.

The production base is located in the beautiful Huinan Industrial Park, covering an area of 20000 square meters. It has international standard workshops, CAD clothing design special systems, large-scale automated computer embroidery machines and other clothing professional equipment.

The design concept originated from France, centering on the core concept of grand elegance and low-key luxury, Lefifino takes quality, value, temperament, women, independence and self-confidence as the specific image of the product, and advocates the design concept of pragmatism and mixed functions, so as to enhance the actual sales feasibility of the product, externalize the internal characteristics of the brand, and highlight the core positioning of the brand, Establish brand value.

　　 The terminal wins, and the channel is the king

Foreign brands, southern brands, and Beijing brands have long occupied the mainstream business in Northeast China, and the consumer awareness formed by long-term consumers: there are no clothing brands, especially women's clothing brands, in Northeast China. This is also the common view of many manufacturers and dealers. They will spend a lot of financial, material and human resources to represent foreign brands such as France, Italy and South Korea, as well as domestic brands such as Hangzhou, Guangdong and Beijing, but will not think about how to own their own brands.

　　 Difficulties are also opportunities, but also challenges

After Tao Li had her own designer brand Lefifino, she took Tao Li's design concept as the core to build a designer team and realize her dream of self origin and transcendence. Jilin Feifan Economic and Trade Co., Ltd. was established in Changchun, and a management team with Tao Li, the designer, as the general manager was established to bring its Lefifino brand from design to market. At the same time, the first franchised store was opened in Changchun in January 2012, followed by the good news of the grand opening of Dalian Macalline Head Office, Jiuguang and Changchun Paris Spring! From 2012 to 2013, it will build 40 of its own direct franchise stores in Changchun, Shenyang, Harbin, Dalian and Beijing, and 80 franchise stores at the same time. From 2014 to 2015, it will build its own direct franchise stores and franchise stores in Shanghai, Nanjing, Xi'an, Chengdu, Wuhan and other places. Tao Lishi now has its own designer brand and realizes marketization.

Facing the future, Lefifino will unswervingly follow the road of brand development and become a favorite brand of women's clothing for Chinese women and even women around the world.