Resonating With The Times Is The Essential Fashion Sense Of Designers.

On the 8~10 day of July, the twelfth China (Shenzhen) international brand clothing and apparel Fair will be resplendent in Shenzhen Convention and Exhibition Center. In the twelfth year of the reunification, the Shenzhen trade fair examines itself and new nirvana, transforming the traditional professional trading platform to the modern fashion exchange platform. For the first time, this exhibition has set up a "buyer's procurement area" in the 2 exhibition hall of the exhibition center. Nearly 1000 buyers from the United States, Russia, Brazil, Singapore and other countries and regions will come to visit and negotiate with them and place orders directly. At the same time, the organizers also set up the "independent designer exhibition area" in the buyer's procurement area. Many independent designers from France, Italy, the United Kingdom and China, and their brands will be unveiled to convey a fashionable attitude. It also includes independent designers in Shenzhen and Shi Jie, a famous designer from Hangzhou. Let's listen to their attitude towards fashion.

Profile:

Victor Zhu, founder of Vmajor brand, design director of Shenzhen Dunhuang Industrial Co., Ltd.

Qiu Zihao, founder of Comme Lun (East West) brand, creative director of Shenzhen Yaxi Garments Co., Ltd.

Shi Jie, general manager and creative director of Hangzhou Jerry Fashion Co., Ltd.

Deng Huan, founder of Grace Deng brand, design director of Shenzhen Hutai Jin Co., Ltd.

Skelly Wang, design director, Zhongyuan Garment Design Co., Ltd., Shenzhen

　　 Shenzhen Trade Fair Entering the twelfth year, the theme of this year's trade fair is "I fashion and attitude". This is a new trend in many domestic fashion shows. In this context, fashion is not only material, physical, but also spiritual and ideological. Fashion is not only a patent for a industry and a few people, but an open platform for everyone to participate in. What do you think of this topic? {page_break}

Victor Zhu: fashion comes from life and should be returned to life. I think our attitude towards fashion is too serious at the moment. Fashion should be fun (fashion should be interesting). We still lack some sense of humor in this respect and abroad. We are too serious about the so-called "doctrine" and "title". It seems that we must express what theme is complete. There are too many rules for self setting. In fact, a lot of innovations start with mistake (error). When everyone is enjoying the process of "make mistake", we naturally become "fashionable".

Qiu Zihao: as a new leader Designer Fashion is a noun for me, an attitude towards the times. However, the attitude of this era is not my final say, but the resonance that we share.

Shi Jie: at present, China is entering a period of true awakening of the national fashion culture. When every "I" awakens, "fashion" ushered in the "attitude" of humanistic culture. This theme has grasped the trend that the clothing industry has entered the cultural brand.

Deng Huan: I fully agree with this theme. Fashion is different from simple daily dress behavior. What she shows to the public is a kind of idea and attitude. In the west, this concept is quite mature, and every fashion consumer is an independent individual. Fashion is the most intuitive way to express this independent attitude.

Skelly Wang: I don't think this topic is a very new topic. Many fashion people in China have gone in the direction of this personality, but the environment is not yet mature. But I can feel strongly that most of the independent designers have their own attitude and hope to be unique. Although it is possible for everyone to participate, after all, they independently design things that are relatively small at the beginning, and then slowly influence the public. I think it takes time and culture to accumulate it, not to mention it or to do so.

Xiao Jie Yun: each of us has its own fashion. Fashion is actually a kind of invisible thing. What we see is actually a visual feeling, and the real fashion is actually hidden in people's hearts. Fashion will change over time, and there will be a slight change in our vision. But in general, fashion is the way of life or attitude most people pursue.

Today's fashion industry in China can be described as mixed up. There seems to be no uniform regulation of fashion. What kind of attitude do you think China fashion needs most?

Victor Zhu: it is almost impossible to establish uniform norms in the environment where all kinds of ideas and values are constantly being rebuilt and rapidly overthrown. The attitude we most need to establish is to relax and come naturally. Good and sincere designs do not need to be emphasized and proved.

Qiu Zihao: the world is big, China is big, attitude does not need to be established, fashion cognition is no need for standardization, because everyone has their own standards, which is also the expression of freedom.

Shi Jie: we need to set up an attitude of expressing "true, good and beautiful" in Chinese culture. The classical and excellent Chinese cultural view of nature will have a profound and tremendous impact on the world's future development history. We should cherish this unprecedented era. The contemporary Chinese brand with original Chinese culture will move from this era to the real meaning of international brand, and it will be handed down together with the top 100 brand in Europe and the United States.

Deng Huan: summing up the vigorous development of China's garment manufacturing industry over the past 20 years, we are grateful that the "Made in China" brand has become an internationally recognized brand in the international arena. It has been turned into an internationally recognized "high-end quality" from 20 years ago. Like a big producer, we used to be a leader in art fashion a long time ago. In this complex background and immature transformation period, what we need is an attitude of "tolerance and firmness". We should learn from the West's attitude of "people oriented" and "independent innovation", and at the same time we should "pick up" our most valuable blood "Chinese culture".

Skelly Wang: I think fashion does not need to have any unified norms. If every designer is doing mainstream things without individuality, fashion design will lose its real meaning. I think designers should have their own personality characteristics, that is the spirit of design, should not follow the mainstream and blindly follow the so-called mainstream.

Xiao Jie Yun: Chinese fashion attitude is not only affecting the world with a simple Chinese element. Chinese elements have been used too much. Even top international brands such as LV are paying tribute to China. Chinese people should use cultural connotation to interpret a fashion brand, and turn it into a vivid story to tell everyone, so that people around the world feel that buying your products at high prices is not lost on products, or even lost in design, it is lost in marketing. People think that the so-called marketing is to spend money on advertising. When you see a big picture, your brand is gone. Consumers do not think so.

As a designer, how can a designer maintain his mindset and independence in the fashion industry in order to contribute to the sustainable development of the industry?

Victor Zhu: as an independent designer, I feel that I should always maintain my unique independence, which should not be influenced by the trend and what is popular. It should be a manifestation of the value of myself. It is the most meaningful thing to do the purest design with the most authentic heart, though it is very difficult. {page_break}

Qiu Zihao: flowers and flowers, healthy competition.

Shi Jie: with a kind and sensitive heart, keep and follow the true self, be neither humble nor impetuous, not anxious and impetuous, do the brand and clothing with the attitude of culture and art, grasp the balance between art and commerce, and finally achieve the goal. Brand clothing Make art and culture.

Deng Huan: young heart, curiosity, firm idea, modest and studious style, interacting with outside market but not interfering with it. Each designer is good at different talents. As a new designer of China (including myself), because of the long life in the west, the acceptance of western culture has more influence, so we should better understand and try to understand the culture of our country.

Skelly Wang:, since you choose to be a designer, you must truly love this industry, and accept the happiness and sadness that it brings. Your mindset must always be fresh. New inspiration has always been the driving force to keep working every day. Only in this way can you feel that this job brings you a good feeling of play rather than a heavy burden. Since it is fun, it will persist and persist.

Xiao Jie Yun: set up, represent design; calculate representative strategy; division, represent operation ability. The designer is responsible, confident and confident in his work. A reasonable allocation of budget requires absolute responsibility. A designer draws many designs every day. There will always be too many money to be shot by the boss. Confidence will inevitably be hit. Designers should not be discouraged and learn and grow in the wrong way. Of course, if a designer can make a stock order for the company instead of simply drawing the design, it will take a shortcut for the company. To be a qualified designer, it should be close to the market, close to the enterprise, close to marketing, and close to the consumers, so as to contribute to the sustainable development of the industry.

In your opinion, what is fashion? What is your attitude towards fashion?

Victor Zhu: fashion is the inner expression accumulated after a certain life experience. It is a spiritual thing. The value of fashion lies not in its surface form, but rather on an attitude towards life, with its own ideas and opinions.

Qiu Zihao: as a new designer, fashion is a noun for me, an attitude towards the times. However, the attitude of this era is not has the final say, but the resonance we share. My attitude towards fashion is our resonance.

What are your expectations of buyers and what expectations do you have for the buyers?

Victor Zhu: in the mature fashion industry chain of Europe and America, designers can follow this way to participate in fashion week, receive orders in the month after the new product conference, produce in the next 3 to 4 months, and wait for delivery at the beginning of the next fashion week, so that the process of order reproduction can protect the designers to the greatest extent, and the most scarce part of the country is such a buyer system. Domestic independent designers have been romantically influenced by media in recent years. There are designers and international brands crossing the boundary to find resources, and some have turned into "entertainment people". They are accumulating capital for fame and capital, and the most practical thing is to return to the market. This exhibition has provided a platform for the buyer's area. This is a very big change and progress. This also allows designers to accept the inspection of buyers from all over the country and produce a real sense of market channel, so as to learn and understand the market from communication. I think it is very meaningful and helpful for the designer brand like ours.

Shi Jie: superb buyers can grasp the balance and docking between art and commerce. It is hoped that China's original designer's brand works and buyers will form a virtuous circle and mutually cooperative development space, and move towards the world together.

Deng Huan: I used to be a trainee buyer in an international brand in London. I realized that they not only had a keen sense of smell in the market, but also made the most accurate summary and analysis of their company's style. I once longed to be a buyer because I could travel around the world. Later, we know that this is a highly competitive industry. I admire them very much. In a way, a successful buyer definitely has the potential to become an excellent designer and excellent brand.

In this exhibition, we hope that the organizers can provide more independent platforms for designers to do more publicity, as well as buyers of different kinds and fields. Seeing their own "small baby" get the recognition of buyers, and even reach a preliminary consensus on business cooperation, naturally is the best value. But because it is the first time to participate in the exhibition, the positive interaction with buyers is more valuable.

Skelly Wang: hopes that Chinese buyers will be closer to foreign buyers and have a little personality instead of blindly following or completely trying to please the consumers. I think Chinese buyers should be like fashion buyers in foreign countries, leading fashion instead of following the commercial direction with their own eyes. After all, this is a fashion cycle of long and healthy health, so that new independent designers will have the opportunity to have a platform display. It is hoped that the exhibition can invite buyers of Chinese independent designer shops instead of pure commerce or department stores. Those who are too commercial are not familiar with fashion.

Xiao Jie Yun: Although the operation of the market has been buying buyers for some time, it is still ahead of us to get to the table. Buyers need to control and execute budgets, which requires that they not only have a certain understanding of the market, but also keep their sensitivity to creativity and design. Buyers need to be sensitive to both art and fashion, and to understand marketing. The control of brands should be close to the market, close to enterprises, close to marketing, and close to consumers.

We hope that through the exhibition buyer, we will push forward the new opportunity of upgrading our brand strategy and seek strategic partners. With the help of "buyers", it will bring more practical benefits to enterprises.