There Is No Capacity To Discount The High Discount Storage And Clothing Enterprises.

On the other hand, the terminal is "hot and dry in the long drought", but on the other hand, the channels are suffering and gloom.

For them, the discount is undoubtedly a "Big Bang". If it is not inventory, it will lead to "pressure mountain", and it will not be released until July.

Unprecedented.

However, what worries the industry is that they know that "discount" can not save the channel, but will channel them to deeper abyss.

Discount sales arrived ahead of schedule.

I do not know when to start, all kinds of festivals.

The brand's "life-saving straw".

Nowadays, most of the brand clothing in the country has been on sale every day, and it has become a habit.

As a result, "Daddy's breath" and "father's love" such as "shirt", and so on, the painstaking sales terms appeared on the stage.

And the relatively tough price of a domestic line of men's clothing brand, its floor shop in the father's day, Dragon Boat Festival also conducted a full 300 reduction of 100 activities.

"Father's Day is a week's activity. Dragon Boat Festival is followed by another week's activities. In June, half a month ago, there was a discount sale. The time, the time and the intensity were rare for many years."

The brand marketing director Li disclosed.

Various discount promotions have enriched the atmosphere of festivals, but they have ended up with terminal providers.

The struggling channels began to turn to headquarters.

Tuesday to Thursday to return to the headquarters of the meeting, from Friday to Monday to fly to the provinces and dealers to open a small meeting.

Since the summer, Li has made himself a mockery of fire fighters, but it is also hard to turn the tide.

More areas, more brands can not wait for headquarters consultation, early start the discount prelude.

"Only because of the pressure of inventory," Li jokes.

Discount sales promotion has not been able to turn the tide.

In fact, this year's discount in spring and summer is only a continuation of last year's "bleak winter".

Since the end of last year, some enterprises have foreseen the abnormal weather and the depressed economy, thus opening up the prelude to the discount. Since then, the discount has been unable to stop the car.

At the end of last year, the final discount was autumn and winter wear.

Today's spring and summer discounts are almost the same as those at the end of last year.

"The climate is becoming more and more anomalous now.

At the end of last year, there was warm winter. The spring of the beginning of this year was also unusually cold. In the summer, the southern region was also unable to get up.

In addition, the recession of the garment industry has also seen an inflection point since last autumn and winter.

Li also stressed that it was equally tragic that the inventory problem of last autumn and winter was largely due to blind optimism when ordering. This year's spring and summer products were still declining in August and September. Therefore, the volume of orders for spring and summer products this year is 40%-50% higher than that of the same period last year.

Now this is a huge burden. "

For inventory, with many years of experience in the industry

Cao Zong, a brand general in Sichuan, regrets that "inventory means the flow of funds is not smooth. Seeing that autumn clothing is going to pick up the goods in July, it can only rely on discounts to let the funds back."

In addition, the pressure of inventory will also lead to the lack of confidence in the generation and dealers. To a certain extent, it will also push the discount ahead and increase the intensity.

This is often a chain reaction. When someone starts a discount in a business circle, other businesses will often keep up with it, because consumers are worried that their purchasing power is limited, so they will not be consumed in their stores after consuming other stores.

Li Yu, director of marketing, Zhang Yufeng proposed such an industry rule.

However, even if channel traders habitually hope to dispose of inventory through discount, the crazy discount coming in advance has not been able to turn the tide.

Li disclosed that the selling rate of its brand in the same period was 10% lower than that of last year.

Many people from the terminal also said, "the discount is too tired, although the performance has gone up, but the profit has come down."

In the long run, this can only be done by drinking poison and quench thirst, because the damage to the brand is difficult to measure. "