"Playboy" Will Win The Battle Together.

In March 11th, PLAYBOY dealers from all over the country gathered in Guangzhou to participate in the investment promotion meeting of Guangzhou victory shoes company.

This means that in the next 5 years, how PLAYBOY will operate in the mainland will depend entirely on Guangzhou's ability to operate in the mainland.

The entry of PLAYBOY products into the Chinese market began 12 years ago.

The results of market operation in the past 12 years are as follows: sales revenue is 2 billion 600 million yuan, and ten brands that are most popular among consumers for 10 consecutive years.

PLAYBOY was founded in 1953 by American Schiff, and the three carriage of cars, computers and modern American culture.

As for the rabbit head and PLAYBOY, the logo is designed by Arthur Paul, the first art director of the Playboy company. Today, the rabbit head is one of the most recognizable cultural symbols in the world, like the big M and Nike's small hook of McDonald's.

It is understood that Guangzhou, as a partner, must win that PLAYBOY's requirements for new partners are: first of all, to understand and identify PLAYBOY culture; second, to integrate PLAYBOY culture with the market situation in mainland China; third, there should be abundant accumulation in the field; fourth, there is market operation capability.

In PLAYBOY's view, only by accepting, understanding and implementing these can ensure the safety and efficient operation of the brand. Only in this way can PLAYBOY take root in the Chinese market and integrate into the Chinese culture.