Consumers Tighten Their Money And Enter Luxury Stores.

Snatch China's consumer market Luxury goods Early start price war

According to some shopping malls executives, influenced by the macro consumption situation, this year, consumers obviously grudge the number of times they enter the shopping mall, especially in the high-end field. At the same time, the foreign discount season has begun, and it is also splitting domestic tourists. Against this background, domestic luxury sellers began to "show their own abilities".

Ferragamo, GUCCI, FENDI (Fendi) and other big brands did not hang out obvious discount labels, but some leather goods began to sell at around 30 percent off prices. Some of these brands are half price promotions. PRADA ( Prada The shopper said that as early as last month, some footwear products had already started 50 percent off sales. Although it was for the season to be cleared, the brand did not start selling discounts in July.

Not only is Xin Guang world, but also in China World Trade Center mall reporter, some brands are also offering discount sales. Ferragamo Women's Shoes 50 percent off sales are under way; TOD 'S (Tods) shoes and leather goods are on sale in 30 percent off; GUCCI parts are also being promoted 30 percent off. "At present, some of the small spring leather products are sold for 30 percent off," said a shopping guide from GUCCI. According to one industry, sales of luxury brands are still growing this year, but the growth rate has generally declined by 10%-15%, and some brands have dropped by 50%.

Luxury brands can not wait to start the price war ahead of time, which is closely related to the current consumption situation. From the end of last year, the growth of the retail industry, especially the large retail enterprises, began to slow down. Zu Guodan, general manager of the first commercial shares, believes that the most direct manifestation of the retail industry in the off-season is that the customers who go to the store have a lot less customers. In the industry's view, the reality of consumer tightening has made many luxury brands sit still.

Compared with the problems encountered in China's consumer market, the demand for luxury goods in Europe and other mature markets is even more limited. These brands need the achievements of the Chinese market to support the development of enterprises. Therefore, the crisis is more than that for luxury brands who value the Chinese market very much. Dr Zhou Ting, a luxury goods research expert, said that 6-9 months a year is the peak season for luxury goods in foreign countries. At present, more and more Chinese consumers tend to experience luxury consumption abroad.