Witness The Fashion Pformation Of Deng Kerry.
Nowadays, the fashion market is full of brand names, and fashion marketing of various styles is also extremely fierce in the market competition.
In recent years, the fashion industry has come up with an amazing news: one.
Outdoor sport
The clothing brand successfully realized the pformation in a short time, and registered fashion brand in the United States to enter the TECGAR brand clothing, and became the fashion world's favorite phrase for a time.
At present,
Don Kerry
(TECGAR) sales in the market are very hot. From the sale of outdoor sportswear to the current fashion women's clothing sales, the "gorgeous pformation" has been achieved successfully.
Then, how did the European and American brands that were honored by the twentieth China Sports Expo's "appearance design award" at the 2006 China International Sporting Goods Fair?
Through understanding, we found TECGAR brand clothing.
The initial business mainly concentrated in the domestic and European markets, and began to enter the Hongkong market in the late 90s. Later, with the steady development of the company and the demand for foreign brands in the Chinese market, it continued to open up the Chinese mainland market, and now has its own brand shops in Beijing, Shanghai, Chengdu and Guangzhou.
Since the grand opening of Guangzhou's flagship store TECGAR last year, TECGAR has started exploring the women's clothing market, changing the fashion brand of fashion women's clothing, and gradually moving towards the fashionable women's clothing sales with different personalities and styles. All kinds of T-shirts, shirts, knitwear, coats, down garments, long / short pants, skirts, bags, accessories and so on in the shop face, through unique collocation and color adjustment.
Let many styles of fashion products become a unique product of female consumers.
Recently, reporters in the TECGAR brand clothing sales manager in China learned that TECGAR's sales practice and sales direction is very clear -- pforming into fashion women's clothing in an all-round way, the company has a perfect team of designers, constantly inject new design inspiration and expand the types of leisure styles for Deng Kerry.
At the same time, TECGAR's technical requirements for products are also improving. The technology of fashion making has been developed from the most common sewing technology to seamless and stereoscopic cutting, laser cutting and no frequency printing.
In addition, the person in charge stressed: "TECGAR attaches great importance to face and craft, adhering to the" quality first, reputation first "business purpose.
At present, TECGAR's brand positioning is 25-30 years old, and it reaches 25-35.
On top of the product features, it emphasizes the design and facial features, as well as color and collocation.
In addition, the commitment of every quarter is not less than 200 SKU per quarter.
The price is more of a medium price line.
So how did consumers who bought TECGAR look at its pformation? The reporter woke up a series of surveys.
Consumers: "TECGAR" is a European and American brand. It used to be an outdoor functional garment, but now it has been pformed into a brand casual dress.
Last week, I bought two new season couple outfits, passing through the TECGAR flagship store in Guangzhou. It was just the mid autumn day National Day activities, buying 300 to send 100, and sending a lovely T-shirt U tray.
The clothing style is generous and comfortable, and the quality is very good. It is worthy of being pformed into a functional suit.
In the fashion line, as long as we respect the quality first, the style will catch up with the new good products and good brands. We will never be ignored by the consumers. After the successful pformation, TECGAR's brand clothes will become more beautiful after the gorgeous pformation.
Fashion trend
。
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