Zhou Zhongtian And His Concept Of Western-Style Clothes

Zhang Nengtian, a Chinese clothing company, has made a solid commitment to create a brand and made China's ZARA in 30 years.

In recent years, in China's clothing industry, a loud name has been repeatedly mentioned, and has been popular in the mainstream media. Its brand influence is becoming more and more important. The main product of men's suit is sought after by many business people and government officials, becoming a formal dress for them to attend major events. She is a Western-style suit.

After 14 years of brand operation, Chinese Western-style clothes have grown into a large garment enterprise group with China's well-known trademarks, state inspection free products, and annual production capacity of 6 million sets of high-end suit production bases.

China's market, all the world's clothing brands are everywhere, everyone is optimistic about this position, competing for the deer, the interpretation of a clothing brand war era.

How did Western-style clothes rise rapidly from a small unknown factory and become a leader in Chinese suit industry at the same time? What is the strategy and planning of the current Chinese market? Recently, the reporter went to Shandong, Linyi, a famous commercial city in China, and conducted an exclusive interview with Mr. Zhou Zhongtian, director of the national suit Co. Ltd.

Great ideals have great future.

Zhou Zhongtian was born to be an entrepreneur. He is a person who likes to create the world.

Because the zodiac is a rat, he often says, "rats bite the sky and cows bite."

He has big ideals in his mind.

A man with ideals, goals, convictions, and determination will surely be an invincible man.

This great ideal is to make the first brand of Chinese suit and become the first brand in the world suit.

He said to himself, he told his employees, he told his partners, he told China that he said to the world: "Chinese suits are naturally the crown prince, and it is morning and evening to do the emperor."

Great ideals and great goals require strong bearing capacity.

Zhou Zhongtian is just right.

"I have a wish that people must do something in their lifetime."

The interview started like this.

His voice was light but full of strength.

At first, he positioned himself as a world famous brand and only made suits.

In order to give him a name in the world famous brand suit, he made a lot of trouble.

Finally, he came up with two words: "Chinese people".

Perhaps it is God's favor that may be heaven's great responsibility. "Chinese" coincide with the concept, belief and belief that he is the best costume in China.

He said that although Western-style clothes come from western countries, with China's opening up and economic rise, it will be accepted by more and more people. But there are many differences between Chinese and western people's physique and temperament. Rich and cultural Chinese will sooner or later abandon the western-style clothes made by foreigners and change to suit Chinese suits which are made by Chinese according to Chinese characteristics.

This is Zhou Zhongtian's view of suit at the beginning. It can be said that his profound understanding and accurate prediction of his suit culture has made his future venture a correct direction and ambitious goal.

Over the past decade, the word "Chinese" has been his life for two times.

He said, "the Chinese people" is the best wealth that Chinese ancestors give to themselves. We must nurture her to benefit the Chinese generation of thousands of generations.

In 1996, Zhou Zhongtian spent 80 thousand yuan from a village in Jiaozhou to buy a registered trademark of "national".

In 2008, the Chinese invested 10 million in the acquisition of "Wenzhou man business men's clothing".

In order to maintain brand reputation, counterfeiting and safeguarding rights.

There has been no interruption.

"From the day of the birth of the" National People ", I am determined to be a national brand and a national brand, and strive for life forever," Zhou Zhongtian told reporters firmly.

Learning power determines the speed of development.

"The innovation ability of an enterprise depends on its learning ability. The learning power of an enterprise determines the direction of its development."

Zhou Zhongtian recited a paragraph in his banner written by his own voice to reporters. He stressed, "I think learning power directly determines the speed of the rise of enterprises."

Zhou Zhongtian said that at the beginning of the plant, he bought all the management books he could buy and studied hard.

In the case of very tight funds, he went to the big city to buy the world's most famous suit and dissected and studied it in the factory.

After that, he sent technical backbone to Shanghai to learn the craft of making clothes.

If we build a "national brand" is a religion, then Zhou Zhongtian is the godfather of a nation. If a Chinese is a university, he is a headmaster and a professor.

He said that his speeches were written out of his own words, and he summed it up from his own practice, his own understanding of his study and work, his own analysis of the current situation and the prediction of the future trend.

The speeches, which contain the wisdom of the founders and founders, have printed several thick books.

Zhou Zhongtian said he had studied Gao Jianhua's marketing theory more than 30 times.

Since 2001, the training course for 100 managers organized by the Chinese people has been held for 9 sessions.

"At present, all the students in the factory are one or two participants.

Left behind is not "marshal", or "general".

Zhou Zhongtian said proudly.

Later, the people started their own "big school".

In 2009, Zhou Zhongtian reported 4 classes at Tsinghua University.

In a year and a half, I spend more than half a month in school.

He listened carefully, read widely and communicated widely.

In 2009, the people set up their Sinology class to concentrate on learning the great wisdom of Zhai Hongshen, a famous master of Chinese learning. What's more remarkable is Zhou Zhongtian's tutoring speech on the Sinology, which is blended together with the history of Chinese learning and the growth of Chinese people.

In the same year, Chinese people held a seminar on "breaking through the way" and invited Professor Ju Guoyu, Dean of the Economic Research Institute of Peking University, to give lectures to senior executives.

Since 2010, 3 batches of Chinese executives have been sent to Tsinghua for further education.

In 2011, Wu Weiku was organized by senior executives.

"

The most obvious difference from other suits is that she has added Chinese elements and never copied Japanese or European versions.

And it is for middle-class people who have culture, taste and elegant manners. Therefore, I ask every member of the staff to have a cultural taste, because I understand in my heart: farmers are unable to produce the world's top Western-style clothes.

Zhou Zhongtian's voice is confident and firm.

Do great things by great force

First,

"Chinese people" naming their own clothes and strengthening their goals and creating the world's first brand are all derived from his recognition of China's reform and opening policy and the loyalty and self-confidence that China's economy will surely rise.

After the outbreak of the world financial crisis in 2008, he wrote in newspapers and magazines: "please believe in China's strength and believe in the power of the government!"

He believes that the success of the first 10 years of the Chinese people is inseparable from the rapid development of China's economy. "Luck is not what we rush into.

The economy is regular, so we can win every time we set the pace of China's economic development.

After the economic crisis in 2008, the Chinese put forward a "high sailing". In 2009, the enterprises not only resisted the impact of the crisis, but also had unexpected growth.

In 2009, he proposed to bid farewell to the family business mode. The general manager of the outsourcing company broke away from the bottleneck and liberated the vitality of the company.

In those days, the Chinese also became the strategic cooperation partner of the Eleventh National Games, and further expanded the influence in the whole country.

In April 2011, the Chinese people signed a cooperation agreement with the Chinese chess court.

At all times and in all countries, all those who make great achievements are not those who will take advantage of the situation and create momentum.

Zhou Zhongtian is such an enterpriser with high vision and insight.

Chinese people usher in a great rise

"The western-style suits began in 2005.

In particular, since 2008, pformation and upgrading, high sailing, running all the way, 3 years of high, the Chinese brand to the high-end.

Zhou Zhongtian told reporters, "Chinese people are facing great opportunities. This opportunity is the high-end consumer group formed by the rapid development of China's economy."

The summer clothing revolution in 2007, the winter dress revolution in 2008, and the costumes revolution in 2011 defined the brand strategy of "the main and auxiliary products, the big and small clusters, the high and low echoes, the right and the left" and completed the product optimization and structural adjustment of Chinese Western-style clothes.

In July 2008, about 30000000 yuan was invested in Chinese Western-style clothes and a new international top grade suit production line.

In early 2010, people's suits put forward the important decision of "three years of stock reform and financing".

In the same year, the Chinese suit was established by the Linyi municipal government as one of the 9 companies that focused on supporting the listing of 200 million yuan.

In the same year, Chinese Western-style clothes were set up by Beijing company and Shenzhen company.

Complete market, brand promotion, and high-end product R & D strategic layout.

In December 31st, the first new general meeting of shareholders was held, which opened a new era for the implementation of the company system and the establishment of a modern enterprise system.

In April 2011, people's suits signed a cooperation agreement with a well-known investment company in Beijing. Hundreds of millions of funds will be put in place.

Recently, Chinese Western-style clothes and famous marketing strategist Lu Changquan worked together to scientifically plan and integrate resources.

Everything is ready and the east wind is blowing.

We firmly believe that under the leadership of Zhou Zhongtian, chairman of the national suit, we will achieve great ideals in the next 10 years and become the largest suit production base in Asia and the world.

The first brand of world suit!