The Asian Market Has Become The Largest Selling Market For Canvas Shoes In Europe.

It began to appear centuries ago.

It is the sandals worn by farmers in Pyrenees, France and Spain.

Cheap footwear imported from Asia has made local operators almost impossible to run. But in the face of geomancy, Asia is now the Savior of the local canvas shoe industry.

This kind of casual shoes are inexpensive, suitable for men and women and loved by all walks of life. In hot summer days, they are the national shoes of both Spanish and French people.

These shoes have become popular internationally.

Celebrities like Picasso, Pablo, Picasso, Lauren Bacall and American actress Tang Qiangsheng (Don Johnson) are all very popular.

Lorraine Bai Kao, wearing a leather belt wrapped sandals in the 1948 blockbuster movie Key Largo, has led to the popularity of the United States.

In the 1980s Miami Vice, Tang Qiangsheng can be seen attacking canvas shoes.

But cheap commodities in Asia are invading the market.

The business of the country of origin has plummeted.

Mazate, 37, said: "in 1990s, things were really bad in 1990s."

At that time, cheap Bangladesh canvas shoes invaded the market, and others were hard to survive.

The 3 generation of Mazate family runs canvas shoes factories in Mauleon, a city in southwestern France.

But thanks to the 2 businessmen finding business opportunities, excavating the needs of the Basque area of Spain, the Megam Creation studio operated by the Mazate family is booming again. Basque

Megam Creation, at the junction of France and Spain, is one of the last few local studio producing canvas shoes.

The 2 businessmen Rabah (Mathieu Labat) and Mai Sona J (Julien Maisonnave) were playmates in childhood, Rabah studied law, Mai Sona J worked in the banking industry, but after working for a few years, two people had new ideas, so they changed the runway and devoted themselves to revitalizing canvas shoes industry.

Laba and Mai Sona J opened the the Art of Soule company to sell locally made canvas shoes.

5 years ago, they began selling canvas shoes in the famous coastal resorts of the Atlantic, Biarritz, Hendaye and Getari (Guethary).

It also takes good luck to run a business. Last June, the executive director of Daidoh Limited of Japan Co., Ltd.

At the show, he noticed Rabba and Mai Sona J's partners.

There is a business relationship between United and Arrows, a Japanese retailer.

Mai Sona J said that the chief executive of Datong, "the product is very special".

"If canvas shoes are made in France, our customers are willing to pay more for them," the chief executive of Datong said.

He said that the canvas shoes produced by Mo Lai Weng are currently sold in Hongkong, Japan and Taiwan.

Canvas shoes cost 80 euros ($100) per pair in the above area, and the price in France is only between 19 and 45 euros.

Laba and Mai Sona J dropped 50 thousand pairs of canvas shoes to Mazate's factory this summer, 65% of them will be exported.

Asia's performance grew significantly in just 1 years, from 1 pairs to 20% of total exports.

The sale of Saul's art has surged to 600 thousand euros from the 35 thousand euro just set up 5 years ago. They hope to set up shop in Tokyo and Hongkong in the future.