Outdoor Products Are Popular, And There Are Many Kinds Of Outdoor Shoes To Seize The Market.

It is one of the most basic and most important configurations of outdoor travel. According to statistics, the proportion of sales in the European Outdoor retail market has reached 25%. With the development of market segmentation, there are more and more kinds of outdoor shoes. They are not only used for hiking and hiking: rock climbing shoes, mountaineering boots, walking shoes, tracing shoes, multifunctional shoes, outdoor dragging and so on occupy the world of footwear market.

And the two new strength of 2013, barefoot shoes and cross-country shoes, will expand the market again.

This trend will be further verified at the nineteenth European outdoor exhibition, which is to be held on 12-15 July.

Outdoor products have become the mainstream trend of the consumer market. Not only are shoppers wearing soft shell and fleece clothing everywhere, but outdoor shoes have long been their usual choice. Of course, the number of people dressed in outdoor sports is also increasing.

Why outdoor footwear is so popular: comfort, wear and fit become their neglected advantages.

As Thomas Lange, Keen European sales director, said: "now consumers attach great importance to the comfort of their feet, especially when walking."

In the current European Outdoor retail market, outdoor footwear sales account for 25% of the total sales, second only to clothing, while knapsack is 6% of sales in third.

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In the market, professional mountaineering shoes and hiking shoes are the most powerful and most word-of-mouth, while the most expensive ones belong to multi-functional outdoor footwear, because they are widely adaptable, especially suitable for everyday wear.

In fact, when the "outdoor products are popular", more and more professional outdoor shoes are beginning to "walk smoothly" into the fashionable streets.

Today, near shoes and tracing shoes are no longer exclusively belong to rocks and streams. Streets, schools and even offices are no longer fresh.

In 2013, this trend will be further strengthened.

Barefoot shoes will become the top priority.

In order to prove the diversity of products, all outdoor manufacturers are involved in cross-country running series.

As early as last year, Saloman, Lafuma and The North Face were the protagonists of this trend, competing with the traditional off-road brands Inov8, Vasque and Montrail. And this year, Mammut, Haglofs, Columbia and Haglofs have also launched a series of off-road running shoes.

Mammut spokesman Harald Schreiber said: "cross-country running is not jogging, nor is it a New York marathon. This means that professional off-road running shoes are different from ordinary running shoes, and they have to run outdoors in the mountains.

Because cross-country running shoes are usually sold in outdoor stores rather than running shoes stores.

But brands such as Adidas and Lowa have different interpretations of such products. They call them "athletic outdoor" or "speed hiking".

"Running towards nature has become a trend."

Lowa general manager Werner Riethmann explains so.

Barefoot shoes are the second largest footwear trends in the European outdoor exhibition this year.

It is almost impossible for the world to walk safely barefoot. Barefoot running shoes make people feel close to this natural feeling.

Merrell brand is the leader of today's barefoot shoes. He launched this kind of shoes 2 years ago. This year's latest product, "3.0: M-Connec" series, is known as "the most concise outdoor sports shoes", which will bring the wearer closer to the natural running feeling.

Many brands are very optimistic about the prospect of barefoot running shoes.

"Natural movement is the trend of future development."

The greatest strength lies in its flexibility, it can be rolled up, and it is also good to grasp the ground and wear properly.

Salomon business manager Michael Krell said so.

Another US brand, Keen, is also carrying new products, opening up the market with great ambition.

"Our latest Keen CNX series will drive us further in natural run.