Effective Design Ideas Of Home Textile Promotion Scheme

Holidays often become Home textiles The blowout period of consumption. Every holiday, every home textile brand will use all kinds of means to pick this cake, but it often ends up with a happy ending. It is not that the brand activity is not good enough to make the past consumers turn a blind eye to the same reaction. Therefore, the promotion of holidays is not done at all, how to do it and how it works. This series of questions is increasingly unable to answer accurately.

After many failed holiday marketing activities, holiday marketing in the home textile industry is like chicken ribs for the sales promotion manager, "tasteless food, but a pity to discard".

Then, how can we make holiday promotions and achieve satisfactory results? In the close fitting practice with customers, the author has gradually explored a set of effective design ideas for the promotion plan, which is simply summed up in four words: letter, potential, interest and benefit.

The so-called "faith" is honesty and trustworthiness. Promotions usually involve activities like buying gifts, offering price concessions or free distribution, novelty, experiential promotion, etc., and all kinds of activities have made consumers wonder. Many consumers even feel that there is no free lunch in the world. Whether they buy gifts, reduce prices or send them, they think it is a gimmick. "Cheap can be accounted for. I really need to think about it." Moreover, sales promotion itself has a strong purpose of improving sales volume. Many executive teams often show a strong sense of marketing in the process of promotional activities. Therefore, how to let consumers eliminate psychological barriers and interest in sales promotion is a matter for enterprises to consider.

To break through Consumer The psychological barrier, attracting its attention and active participation, needs to build "momentum". This "trend" is to be good at borrowing and promoting (promotion atmosphere). Enterprises should carry out vigorous publicity and reporting in the early stage of activities. With the help of television, newspapers, magazines, networks and other multi-media platforms, they can maximize the dissemination of activity information, so that the audience can understand the situation and intensity of activities through multiple channels.

It is not enough to have good potential. The design of sales promotion must be "interesting", that is, fresh and interesting. Consumption itself is a pleasant and enjoyable thing. If we can better reflect this point in the process of consumption, we will undoubtedly achieve a more perfect promotional effect.

The last word "Hui" is the material benefit. Holiday promotion is to maximize sales in a short time. In order to achieve this goal, it is necessary to give appropriate benefits. However, this benefit must be given ingeniously and well, otherwise, it may fall into a lot of gifts, and the price will drop a lot. Eventually, no one will buy the embarrassment. The preferential design should be closely linked with the final sale, so long as the design is reasonable, it can achieve the goal of sales promotion very well. In this regard, I believe many sales promotion managers are well aware of this.

The four word decision on holiday promotion is that the first two words are to break through the psychological barrier of consumers, attract their attention and take an active part in it. Promotion Activity content or process should be fresh and interesting, which is actually cheap. Consumers are very particular about the benefits. If they can unknowingly accept the product's information, increase their trust in the brand, and let them feel the real advantage of the business, then it will no longer be difficult to achieve sales.