• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    The Road Of National Brands Entering Large Retail Enterprises Is Gradually Widening.

    2012/7/13 10:19:00 12

    National BrandRetail IndustryWangfujing Department Store

      

    National brand

    The way to enter large retail enterprises is gradually widening.

    Reporters yesterday learned that the Ministry of Commerce recently made clear for the first time in the "three green engineering and brand promotion pilot training seminar" to encourage large retail enterprises to provide sales convenience for national brands in marketing resources, site resources and management resources, and to promote the sales of these Chinese brands.

    The industry believes that in the current retail environment, to help the national brand force the retail sector, it will promote consumption from production to circulation terminals.

    But in the view of retail experts and executives, the market is fair. While the policy is tilted, national brands still need to improve their competitiveness.


    At present, the sales of domestic brands in the mall are relatively small.

    According to the statistics of China's general merchandise business association, the proportion of Chinese brands in clothing and shoes and hats is about 40% in Beijing shopping malls, while the proportion of Chinese brands such as cosmetics is relatively low, only 20%.

    In terms of sales, China's brand sales account for about 30%, and mainly in the middle and low end.

    Correspondingly, foreign brands are still the main force in stimulating the sales of shopping malls.


    "China" not long ago ended

    department stores

    On the 10th anniversary summit forum, Chu Xiuqi, President of China general merchandise business association, appealed to relevant government departments, trade associations and retail enterprises to support national brands in shopping malls.


    In fact, in the view of the industry, finding sales outlets for Chinese brands can not only develop national industries, but also promote the consumption process from design, production to sales.


    However, in the view of retail experts and executives, the state helps ethnic brands expand their retail channels, and should also be guided by the current market environment.


    Zhao Ping, deputy director of the Consumer Economics Research Institute of the Ministry of Commerce, believes that based on the WTO rules, the whole industry must be treated fairly, and the development of national brands is hard to get preferential treatment in terms of policy.

    But this does not mean that the retail industry will do nothing. "Reducing the access standards of national brands or establishing special counters for Chinese famous brand goods" is a way to explore.


    Beijing

    Wangfujing department store

    Zheng Wanhe, chairman of the Limited by Share Ltd group, said that there are too few high-quality domestic brands available to consumers at the moment, which has led to the fact that "foreign brands" dominate the department stores.

    "We should start from the upstream and speed up the development of national brands."

    In fact, in Zheng Wanhe's view, domestic department stores do not wear "colored glasses" to choose brands.

    Take Wangfujing department store as an example, shopping centers choose brands from various angles, but the most basic intention is consumer demand.


    Zhuang Sheng Guang Guang Department head also said that the main bottleneck for Chinese brands to enter department stores is the quality needs to be improved.

    Department stores should not only sell their products, but also have their own culture and business philosophy.

    Department stores want to see more independent design, independent production, and strong vitality of Chinese brands to enter.

    "As long as we make our own characteristics, even if these Chinese brands are not mature, we still hope to provide a platform for these brands like Phoenix nests."

    • Related reading

    Fashion Enterprises Are Chanting Chain Models To Walk The Way Of Agency Distribution.

    News Republic
    |
    2012/7/13 9:41:00
    32

    The US Olympic Uniform Should Be Burned Because Of Its "Made In China" Storm.

    News Republic
    |
    2012/7/13 9:37:00
    39

    Online Store Rush Customer Inventory Pressure Apparel Industry Encountered Cold Current

    News Republic
    |
    2012/7/13 9:23:00
    17

    Kenji Wu Participates In The T Design Competition Sponsored By Whiskey Brand

    News Republic
    |
    2012/7/13 8:53:00
    100

    Three Or Four Tier Cities Will Become The Access Points And New Markets For Apparel Retailers.

    News Republic
    |
    2012/7/13 8:14:00
    32
    Read the next article

    Roley Home Textiles In The Newspaper Pre Cut, The Performance Was Cold.

    As the first share of home textiles, the cost growth of Luo Lai home textile in the first half of this year is too fast, which has exceeded the growth of performance. The sales accounts in the first half of the year have not been recovered, resulting in a year-on-year decrease in net profit in two aspects.

    主站蜘蛛池模板: 国产女人18毛片水真多1| 狠狠色噜噜狠狠狠狠98| 看久久久久久A级毛片| 果冻传媒在线观看播放绿野仙踪| 国语free性xxxxxhd| 变态拳头交视频一区二区| 为什么高圆圆被称为炮架| 色哟哟网站在线观看| 无码人妻精品一区二区三区不卡| 国产三级精品三级在专区| 亚洲不卡av不卡一区二区| 99国产欧美久久久精品蜜芽| 狠狠色噜噜狠狠狠狠97俺也去| 成年女人免费播放影院| 国产又粗又大又爽又黄| 久久国产精品99精品国产| 蜜柚最新在线观看| 成人免费在线看片| 国产九九久久99精品影院| 丰满少妇人妻无码| 精品日韩欧美一区二区三区在线播放 | 国产精品日韩欧美| 亚洲乱码精品久久久久..| 91秒拍国产福利一区| 欧美人与动性行为视频| 国产成人麻豆亚洲综合无码精品 | 亚洲jizzjizz在线播放久| 久久综合久久鬼| 日本无遮挡漫画| 国产午夜精品理论片| 久久96精品国产| 精品久久久久久国产牛牛app| 在线观看国产一区二区三区| 免费无码va一区二区三区| 99久久精品国产免费| 欧美丰满熟妇XXXX| 国产人成视频在线视频| 一区二区三区视频在线播放| 波多野结衣教师系列5| 国产漂亮白嫩的美女| 久久久久777777人人人视频 |