Online Store Rush Customer Inventory Pressure Apparel Industry Encountered Cold Current

In the face of the increasing debt crisis in Europe, the impact of online shopping, and the negative impact of CPI rising too fast on consumption, it has been active in recent years.

How are the days of various markets? Yesterday, the Hangzhou Municipal Industry and Commerce Bureau issued a semi annual report on the commodity market.

According to the data, there are 754 kinds of markets in Hangzhou, and the total number has increased by 31 over the same period last year. The online trading market has increased rapidly by 14.

Through active pformation and opening up new markets, the major market in Hangzhou has been handed down in the 6 months of the ups and downs.

The total market turnover reached 225 billion 300 million yuan, an increase of 23.45% over the same period last year.

But the industry also expressed concern that the total volume of pactions showed a substantial growth trend and the rapid growth of the CPI growth rate in a state of synchronization, is not a strong market development performance.

The negative growth in some areas is a red light for the industry.

Hangzhou women's clothing is famous for its "Little Four".

It has high popularity and numerous fans.

But in the first half of this year, the clothing market operators obviously feel that business is not as smooth as before, and the days are not so easy: clothing exports are down, inventory pressure is coming from online stores, and even the rentals of some of the clothing market shops in Hangzhou that have been raging before are secretly decreasing.

"It's been raining for a long time. We sell clothes just like a farm."

Ms. Lee, who runs a booth in Sijiqing, complained that the rain for more than a month had affected the sale of seasonal clothing and triggered a chain reaction caused by a large backlog of stocks.

"It can only be sold on a large scale, even though some clothes are still out of season."

The gloomy atmosphere is spreading in many markets.

According to statistics, in the first half of this year, the turnover of Sijiqing clothing market in Hangzhou was 3 billion 852 million yuan, down 8.07% compared with the same period last year. Hangzhou boutique clothing market was also not optimistic, with sales of clothing of 259 million yuan, a decrease of 77 million 760 thousand yuan over the same period last year, a decrease of 23% over the same period last year.

An industry source believes that in addition to weather reasons, rising clothing costs to promote sales prices, coupled with insufficient market demand, consumption is weak, and the sudden emergence of online store business, but also let Hangzhou clothing market no longer an important reason for unlimited scenery.

"In particular, the impact of online stores on traditional markets has been a lot of wholesale channels for the network now, and some of the wholesalers' sales volume has been diverted."

A shopkeeper who has worked hard for two years in "Xiao Si" has predicted that according to the clothing market this year, the season of the autumn season in the late July and early August, and the rejection of goods at the end of the year will be greater than in previous years.

When the crisis changes, wholesalers rush to open shop.

Seeking change in crisis has always been a characteristic of Zhejiang businessmen.

Nowadays, more and more wholesalers are turning to online retailers.

"Most of them are using mature e-commerce platforms to focus their efforts on the online shopping market."

A person in charge of the marketing department of Hangzhou industrial and Commercial Bureau told reporters yesterday that, like Hangzhou's Italian fashion city, more than 400 of the operators of a floor have opened online stores, and many of them have their own small processing plants, which obviously have more price advantages in online stores.

For electronic digital controls, online shopping is the first choice among most of them. This change has made the digital market of the original Mr. Wang's fire more and more lonely.

"The electronic digital market has seen negative growth, and turnover has dropped by 6% compared with the same period last year."

City Commerce and Industry Bureau of the market responsible person told reporters that in the past 3 years, this figure has been declining year by year, some market stalls on the first floor are very sought after, and now liquidity is not big.

"The digital market is also undergoing pformation, such as EGO's development outside the province, taking a comprehensive business model."

Affected by the real estate downturn, the growth of home building materials industry slowed down, such as the turnover in the first half of the new era furniture Life Plaza was 689 million yuan, an increase of 1.74% over the same period last year.

"Only by doing big promotional activities can we arouse our popularity."

A dealer in bathroom products said that it was a bit helpless, because the house was not sold very much, and the natural decorating people were few. Some consumers who wanted to eliminate the replacement of their home facilities, when the CPI continued to rise, tended to buy money for some products that could be bought or not.

In the first 6 months, the turnover of 617 consumer goods markets reached 77 billion 700 million yuan, an increase of 10.37% over the previous year.

However, compared with past data, the consumer goods market has slowed down and consumer confidence is still insufficient.

"We need to cultivate new consumption hot spots, pay attention to the upgrading of consumption structure, and rely on our own brand effect and pformation and upgrading to break through from the real difficulties."

Materials and farmers' markets maintain high growth

It is noteworthy that in the first half of the year, the material market showed a rapid growth, and the rise of raw materials was the main reason.

According to statistics, the market volume of production materials such as steel, hardware and electrical machinery increased greatly, and the turnover reached an unprecedented 133 billion 600 million yuan, an increase of 48.44% over the previous year, accounting for 62.52% of the turnover in the commodity trading market. The first time in the past five years, the turnover of the producer goods market has exceeded the turnover of the consumer goods market.

Insiders predict that in the second half of 2012, the supply of steel will be ample, and the supply pressure will not decrease. Demand will remain stable, but the growth rate will decrease.

Although the regulation and control policy of real estate will not be relaxed, it is worth looking forward to the pulling of the protective housing for the rebar market.

The macroeconomic environment in the second half of the year should be "good for the steel market".

Similarly, in the first half of the year, the market of agricultural and sideline products in Hangzhou also maintained an upward trend, but the impact of CPI was still more obvious.

In the 350 markets of the whole city, the turnover reached 36 billion 800 million yuan, up 34.61% compared with the same period last year. 36 agricultural and sideline products wholesale markets achieved a turnover of 187143 billion yuan, an increase of 30.77% over the same period last year. The strong sales growth momentum, excluding the factors of CPI rising, also reflected the characteristics of the people's consumption.

The head of the market department of Hangzhou city commerce and Industry Bureau analyzed that the downward pressure on the domestic economy is still great. To solve this pressure, we must implement a proactive fiscal policy and a prudent monetary policy.

If prices remain high, the space for stable growth policy will become extremely limited. Therefore, the decline of CPI in recent years will create favorable conditions for stable economic growth.