Approach Designer Tara Jarmon

Introduction of Daren

Born in Canada, the University studied politics and belonged to non - professional fashion designers.

In 1989, she officially launched the first designer brand TARA JARMON, with "happy, pure, natural, fresh" as the design philosophy.

She pays attention to the design of life and pursue the beauty of fashion and life. Her works are loved by Paris and even Europeans.

In 2006, she was invited to work together with many of the world's top designers to launch exclusive works for the famous retailer Target global cooperation series.

There are many famous fashion brands in Paris, whether CHANEL, DIOR, YSL or LV. They are the big names that can make the fans of the world scream. They are like "ladies and gentlemen", who are shining in the fashionable Pyramid.

Compared with the high degree of attention they get, TARA JARMON can only be regarded as "small family jade", but this does not prevent it from becoming a well-known brand in French countries.

If we stroll around the streets of Paris, we will find customers carrying TARA JARMON handbags everywhere, and the brand not only occupies a place in Champs Elysees and Montaigne Avenue, but also is favored by the famous department stores in Paris and Paris spring, and even has flagship stores in Paris's iconic Fashion District, St. Paul's street.

Today, its shops have been opened in France and Europe, with more than 600 outlets, exceeding many famous fashion brands.

No wonder many international fashion magazines will call the brand the product "the perfect gift for women."

Paris -- where the design dream begins

Speaking of brand

Beauty designer Tara Jarmon is also legendary.

She originally studied politics, but a trip to Paris during her college life completely changed her trajectory.

"I fell in love with Paris and fell in love with fashion."

Now, she still has some inhibits.

So when everyone else was doing their homework, Tara Jarmon was hiding in the corner of the library and leafing through a lot of fashion magazines.

It is the edification and accumulation of this kind of art that makes her non professional, as she really embarked on the road of design, appear to be as competent as a designer.

In 1989, she officially launched the brand of the same name. In her design, she emphasized the delicate handling of details, emphasized the comfort and comfort of wearing feeling, and used rich, pure and bold colors to create a delicate, concise, confident and happy wearing image for fashion women.

Tara Jarmon attaches great importance to the design of life and pursue the beauty of lifestyle, which represents the life image of Paris women, so it is very popular in Paris.

The famous French fashion magazine "Figaro Madame" once said: "she has deduced the essence of Paris."

Indeed, Tara Jarmon's unique design is to display its individuality. "I like elegant and calm colors, like printing patterns, and I like women wearing skirts."

At the time when 4 works were put on Champs Elysees and Montaigne Avenue, there was a skirt.

"In retrospect, it was more than 20 years ago. We were only about 3 square meters in spring and old Buddha's shop in Paris. One of the skirts was my favorite.

The soul style of the dress is still in use and is never out of date.

Time and facts prove that this dress is also very popular with everyone.

After years of development, perhaps not only one skirt can be recalled in the design work of Tara Jarmon.

"Happiness, purity, nature and freshness" is the soul of this beauty designer's insisting design. When it comes to the evaluation of "the essence of Paris" given by "Figaro Madame", she seems very modest. "I really don't know whether the essence is real. I just use my eyes and heart to observe and discover Paris's beauty, fashion beauty, and share this beauty with the world.

I think that's why my design will be liked: simple and direct, from the heart. "

Tara Jarmon, a city in Paris that has made its own career, has boundless emotion. In Paris, such a city full of inspiration and passion, there is beauty everywhere.

Not only the buildings are amazing, but also the women's dress in the streets.

And there are many museums in Paris, which are beautiful works of art. It can be said that every corner of the city can bring endless inspiration to designers.

Tara Jarmon said that compared with 20 years ago, the fashionable Paris can be said to have changed and unchanged.

Change is fashionable and full of content and creativity are becoming more and more abundant, designers are increasingly gathered here; the same is that Paris's attitude and love for fashion and creativity is deeply embedded in everyone's bones.

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Beijing -- the first stop of Chinese dream

Paris let Tara Jarmon remain unforgettable, and years later, another city on earth has brought a new turning point in her career. This city is China's Beijing.

In October 2010, a year after entering the Chinese market, Tara Jarmon held a fashion show called "Beijing Paris" in Beijing as a gift for China to enter the Chinese market.

This is the first time that Tara Jarmon has met with Chinese consumers. It is also the first time that she has come to China to come to Beijing.

She has designed 4 sets of costumes for the fashion show, including 80 beauties, Mrs. Chatellet, Nai / Otti / Percy and evening dress.

All works uphold the rich, pure and bold characteristics of the brand, presenting elegant and noble Paris temperament.

Though geographically, Beijing is far away from Paris. However, from the perspective of fashion, Tara Jarmon thinks that the two cities are very close.

"Beijing and Paris can represent China and France respectively.

France has a long history and culture, showing elegance is the most common practice in France, and the elegance in China has surprised me.

Though the distance between regions is far away, the beauty of culture is very close.

This is the main reason why she will be the first show in China to be defined as "Beijing Paris".

Tara Jarmon has been to many countries and can be said to be knowledgeable.

"I like traveling, and traveling can bring people different feelings and feelings.

The greatest intuition of tourism is the surprise brought by foreign cultures.

China's Oriental culture has always been my favorite. For me, this Westerner is not only a traditional mystery, but also a shock to contemporary China. "

When it comes to Beijing, Tara Jarmon thinks the city is too big. "Too big," I dare not go too far on the streets of Beijing.

I went to the hairdresser and had my hair cut and eaten roast duck. Beijing was so wonderful, even better than I thought.

I've never been so fond of a city. It's unbelievable.

As a designer who loves to travel, Beijing is definitely not the last stop of Tara Jarmon, but it is definitely a very important stop for her to design the road.

There is no doubt that China's market prospect is very good, the development space is very big, it has provided the world designer the very good display talent the space, therefore many international brands are optimistic about this market, and vigorously develops this market, Tara Jarmon is no exception.

Since joining the Shenzhen COPAIS in 2009, it has officially entered the Chinese market. After nearly three years of development, the brand has opened stores in Beijing, Shanghai, Wuhan, Shenyang, Ningbo, Kunming, Wuxi and other places, and achieved the expected development goals.

Of course, this is just TARA JARMON.

A start, professional partners and competitive products indicate that the TARA JARMON brand will have a better future in the Chinese market.

Tara Jarmon also firmly believes that the brand that he created with rich French elegance and happiness will become the new darling of China's fashion industry. Writing is a more brilliant fashion legend of TARA JARMON.

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Q: what is your normal working status?

A: on weekdays, I will be in the design room all day.

Besides having a pile of fabrics and accessories for my design, I also have a very talented designer and assistant team.

I like to stay with these creative players. We always share the fashion we love together.

Q: what is your favorite material selection and matching method?

A: it's hard to say a fixed pattern. I like to try different materials and textures.

Q: which color do you like best?

A: as a designer profession, every color is beautiful and moving, but personally, black is the most I wear.

Q: how do you keep your work up to the pace of the times?

A: the integration of high technology and fashion is astonishing and stunned. For example, fashion week is full of technology elements and expression techniques and high-end technology equipment.

China's current technology and fashion styles are basically synchronized with the United States and France, which is also conducive to the rapid pmission of high technology.

Technology is undoubtedly the theme of the future.

As for the future fashion style, it's hard to say.

When you define and limit, your design will lose its charm, but in the future, I believe that many people will express themselves more personally.

Q: why do you insist on using it all the time?

Fitting?

A: clothing is a flowing beauty. Only when worn on a real person will strength and beauty be reflected.

Of course, only in this way can the designer see more accurately what you need and do not need.

Q: when did most designers start fitting in real models in Paris?

A: it was like this when I first entered the industry. Almost every designer has this link.

Q: from the standpoint of work, what was the most unforgettable thing in the past 2011?

A: it's the release of my new series, miss Tara.

The result of this effort is really exciting.

In short, this series is a story about Tara Jarmon's little sister.

The style of design is witty and interesting with a retro flavor.

I hope every beautiful woman has a more diversified dressing choice.

Q: Nowadays many husbands and wives run their brands as husband management, and wife designs. Your brand is the same.

What do you think is the advantage of this model?

A: we really do this when we start our business. We share common goals and goals.

Of course, it is not smooth sailing. Different opinions and opinions can bring different inspiration to my design.

But so far, with the increasing scale of our company, our team has also been professionalized and expanded a lot.

Q: what other hobbies do you have besides design?

A: I love movies, music and travel.

Traveling around the world can give me a lot of inspiration.

I like to learn different cultures and customs.

Recently, I went to Peru, hoping to design a new series to salute Peru.

Q: what is the most imaginative thing in the world for you?

A: the future.

I often wonder what life will be like on this planet in 100 years.

What do we eat at that time? What kind of house do we live in? What kind of music do we listen to? And of course, how people will dress.