Development Of Underwear Industry Towards New Track

With the rapid development of women's industry and the upgrading of consumption in the world,

As a necessities for women, there is great room for market development in China.

With the help of the international trend, China's underwear industry is developing into a "fast lane" at this stage.

A few days ago, women's heart hundred years underwear Limited company took the lead in holding the 2012 autumn and winter new product conference, and accelerated the renewal of underwear industry again.

It is reported that this new product conference site is unusually hot, attracting thousands of dealers and guests from all over the country to participate in the event, and set the record of prehistoric orders.

Zheng Yaoying, director of women's heart, said in an interview that foreign clothing was developing rapidly, no matter what it was.

The trend element or product category update speed leads the world and leads China.

Although the underwear market in our country presents a good trend of development at present, the market pattern still has the defects of serious homogeneity, low concentration and fragmentation. How to realize the diversification and brand construction of the enterprises will be a problem that must be considered in the future development.

According to the reporter, women's hearts have gone through 9 years of rejuvenation, and now they have established more than 1200 brand chain stores in 160 cities nationwide.

As the leading brand of domestic women's underwear, it is implementing "brand chain strategy".

"Keeping pace with the times" has broken through the brand name chain mode of underwear brand, and raised the Branding Trend of local women's underwear.

With the perfect after-sale service system, women's hearts have built a strong reputation matrix. They are keeping pace with the international trend with an open and pragmatic spirit of innovation.

This women's heart and Autumn New Winter Conference is centered around the idea of "6 times comfort and 80 million women's choice". It mainly displays 300 new products, such as bra, household clothes, thermal clothing, trousers and so on, so as to create the most oriental charm of "women's boudoir".

Industry Authority said that in the face of huge changes in consumer demand, product cycle shortening is inevitable.

R & D, investment, sale and elimination are the main reasons for the underwear industry to enter the fast lane.

The women's heart is taking the lead in the market with a unique eyesight. It has accumulated a lot in the rich brand strength, and has developed and launched new products in autumn and winter to surpass the speed of peers.