Wenzhou Private Shoe Enterprises: Listing Is Also Afraid Of Acclimatization.

Listing for grass roots Private shoe enterprises For example, even if I did not go back to Harvard University, I was in charge of the president of Peking University and Huada University. The capital market has the power of standardizing transformation that they need, with large amounts of funds to be raised to break through the bottleneck of development. It is precisely because they are all grass-roots, their expectations of the listing, so that enterprises in Europe and the United States can not catch up.

However, Sports shoes enterprises The way of listing is not smooth. In May 9, 2012, many people questioned were invited to apply. Looking back, AOKANG international, which has just been listed in Shanghai stock market, has been questioned after the publication of its prospectus last year. In November of last year, Jordan sports Limited by Share Ltd approved the meeting, but a petition by Jordan, the American flying man, further promoted the vortex of public opinion. Not long ago, the environmental protection department of Zhejiang announced the environmental verification materials listed by Zhejiang Red Dragonfly Footwear Limited by Share Ltd. Originally, this behavior indicates the important progress of the Red Dragonfly Footwear Industry IPO matters, but the relevant queries also came. Compared with BELLE and Anta listed in the past few years, the companies that want to go public seem to have to "challenge" first.

At present, the listed brands include: BELLE, Saturday, 100 degrees, Lining, double star, Anta, China trend, Daphne and so on more than ten. However, as the direct or indirect industry competitors of Chinese footwear industry, the crisis they bring to the Chinese shoe industry brand is not only a brand, but also a crisis of capital flow, resource integration, or core competitiveness. If we can not cope with and solve this crisis well, all the advantages that Chinese shoe brands once possessed such as cost, scale production, industrial chain, supply chain, logistics, channel, quality and adaptability will no longer exist. The market and brand that have been struggling for many years will be robbed without mercy.

From the second half of 2011, it began to enter the adjustment period, and the domestic sporting goods industry still did not get out of the haze. Recently, several major sports shoe enterprises in China have announced orders for the fourth quarter of 2012, most of which are growth or negative growth.

In view of the current plight of the local sporting goods industry, many people in the industry believe that this is a phased adjustment of the industry. The focus of the future competition will be on the supply chain. The final competitors of local brands are not only sports brands such as Adidas and Nike, but also international fashion brands such as ZARA and H&M.

Rumor has it that Wenzhou shoe enterprises Some of them are actively preparing for the listing, but this year's stock market is not very popular. In the end, it is going to be listed and immediately integrated so as to win the first world war or to become famous after the stock market gets warmer. There is no standard answer yet, but it is precisely when the shoe companies in Wenzhou are hovering, the polarization phenomenon on the market is becoming increasingly prominent, the stronger is stronger, the weaker is gradually marginalized, and the shoe market pattern has been basically formed.

"At present, there are few boutique products in the clothing market, and there are many stores, so we can only run in quantity." A shoe company official disclosed that due to a substantial reduction in exports, domestic shoe enterprises this year's stock increased significantly, and some shoe enterprises inventory was more than two times last year. According to the first quarter of 2012, the stock market was 2 billion 300 million yuan, with a turnover of 2 billion 600 million yuan, accounting for more than 88% of the total revenue. Earlier, in the 2011 earnings report of Anta and XTEP listed footwear companies in Quanzhou, high inventory was also listed as a puzzle for enterprises.

"It is understood that in the first half of this year, compared with last year, sales of clothing dropped by nearly 20%. Because of normal wear and tear, sales of shoes are relatively small, about 10%. " Huang Wenjie, executive director of Guangdong Circulation Industry Association, revealed.

Admittedly, 2011 was a year when China's stock market was in a doldrums. However, what was still worse than the stock market was the market performance of shoe companies in the capital market. Despite the impact of capital and environmental factors, many shoe companies did not make good use of the proceeds of financing after listing, making new breakthroughs in strategy and overall layout. The achievement of wealth in listing should not be the end point of shoe enterprises. It is the future of shoe enterprises to make good use of capital, develop fully and rationally, and emphasize tight encirclement in competition.