Take Stock Of The Market Dynamics Of The Shoemaking Industry In One Week (July 9-13)

Now, no matter men, women, old and young, they all choose online shopping, which has become a popular consumption mode. In 2010, the scale of online shopping in China reached 498 billion yuan, accounting for 3.2% of the total retail sales of social goods nationwide, and the number of online shoppers reached 185 million. However, online shopping makes people happy and worried. On the one hand, online shopping can bring benefits and convenience to consumers; On the other hand, the phenomenon of infringing the rights and interests of online shopping consumers due to false information and false evaluation released by sellers also occurs from time to time. Online shopping is really "looking at flowers in fog, looking at the moon in water". In the footwear and clothing industry, "online shopping" also faces various problems, and the after-sales service of online shopping is the most serious criticism that affects the development of the footwear and clothing industry.

Some insiders said that, in essence, the survival basis of online shopping is not only brand, but also market share. However, in order to keep the consumer satisfaction rising rather than falling after the large-scale enterprise, in addition to the low price factor, ensuring the details of after-sales services such as genuine goods and cash on delivery is the key. In the long run, the value of online shopping's marketing model will be highlighted. In addition to effectively improving service quality, the implementation of cash on delivery effectively reduces consumers' worries about shopping, and users' trust and loyalty to online shopping malls will be greatly improved.

More importantly, with the continuous development of meticulous after-sales service, online shopping must focus on a large number of loyal consumer groups and establish a strong user reputation, which will certainly provide strong guarantee for the sustainable development of online shopping. At that time, the value of a series of special services such as genuine merchandising and cash on delivery will undoubtedly be fully released.

Foreign trade shoe enterprises

At present, influenced by the European debt crisis, rising costs and other factors, the export situation of the domestic footwear and clothing industry this year is relatively severe, and the profit has also declined significantly. For the footwear and clothing production base mainly in Zhejiang Province, from January to May this year, the export fabrics and amount of materials submitted for inspection by Shaoxing Inspection and Quarantine Bureau were 41.586 million meters and 59.4686 million dollars respectively, and the unit price was 1.43 dollars per meter, down 31.68%, 40.32% and 14.69% year on year respectively.

According to the analysis of insiders, as far as the current situation is concerned, this year's foreign trade situation will be more difficult than last year's. Especially for enterprises facing European and American markets, the European debt crisis, RMB appreciation and other factors may lead to a decrease in orders from Europe and the United States. In addition, the fluctuation of RMB exchange rate has expanded from 5 ‰ to 1%, which will also affect the trade exports of Ningbo foreign trade enterprises to European and American markets to a certain extent.

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