Stella Group'S Two Largest Shoe Brand, Sanlitun Flagship Store.

Born in the 2006, STELLALUNA, the fashionable women's shoes, contains the spiritual characteristics of Chinese craft, exquisite shoemaking technology and keen fashion taste. With the focus on perfect design and combined ingenious design, the characteristics of art and art are fully displayed.

Because of this, STELLALUNA has risen rapidly in just a few years, conquering countless fashionable women and jumping to the spotlight of tomorrow.

In 2012, STELLA GROUP launched the JK JY, the brand of men's fine accessories, which challenges the more difficult and potential Chinese male market with strong group resources, technological strength, fashion capital and the successful experience of STELLALUNA.

The birth of JK JY is of great significance. Creative director Stephen Chi defines gentry as a new fashion movement.

Will become the fashion trend of men's clothing, the pursuit of taste and texture of men, the desire to pursue fashionable and craft men's shoes is more and more intense. The emergence of JK JY is to end the age of men as fashion second-class citizens, so that men can truly enter a completely fashionable life.

The flagship store is divided into two layers, one layer is STELLALUNA, the other two is JK JY, with a total area of 265 square meters. The appearance of the building is covered with large glass, bringing strong modern and modern sense.

The window display is more ingenious in adopting dynamic display windows, showing every pair of beautiful shoes to the passers-by; unlike the external fashion sense, the open display rack in the STELLALUNA layer is inspired by the British retro Museum, through the wooden structure rotating staircase, the two story JK JY is full of urban flavor, and design inspiration comes from the men's wardrobe.

Who said that only women have the power of wardrobe? Clean and refreshing cabinet display, wooden tonality fusion, metal and cortex and other different materials mix and match, create a steady and private atmosphere, match with reading projective lights, put a pair of elegant and stylish shoes side by side, but no sense of oppression.

Beijing Sanlitun flagship store has a unique store design and comfortable test shoes space, so that customers can enjoy unparalleled experience from visual to sensory.

At that time, JK JY will exhibit 2012 new autumn and winter series.

From business office to vacation and leisure, JK JY offers fashionable men 24 hours of fashion wear to show gentlemanly style.

There is no shortage of men in the world.

This autumn and winter, wear JK JY, become the most perfect date in women's mind.

JK JY 2012 autumn winter new series will be listed in early autumn.

Superb technology x luxurious texture x exquisite details x fashion color, is the JK JY 2012 autumn and winter four big keywords, from now on to create three different series, to meet the role of men in life needs to play different roles.

JK JY comes from two gentlemen: "Jack Chiang" and "Jimmy Chen". They are the founder of Stella International Holdings Limited, the world's ten largest shoemaking group.

The Stella group, which successfully created the famous fashion shoes brand STELLALUNA, has the world's leading shoemaking technology, fashion resources and professional team.

Launched in 2012

JK JY, with strong group resources, technological strength, fashion capital and STELLALUNA's successful experience, challenges China's men's shoes market.

Elegant gentleman series: bold color collision adds a lively fashion to the slightly dull shoes. Black and white, red, blue and brown color patches provide different choices for gentlemen. This season, new development of anti slip soles, special particle design makes men walk more steadily, and just soft hardness is more suitable for a full day's walk.

Italy imported military leather and hand-made double color crocodile skin, with the design of the upper hand throwing true leather shoes, making this series more dignified, seemingly simple basic dress style has unique design aesthetics.

British style: the most popular style in the male fashion trend is the British style shoes - the British rugby series will change the traditional Oxford shoes design, use the color collision to match the exquisite manual carving, low key and no exaggeration, and comfort is the characteristic of this shoe.

People who yearn for a low-key fashion can not miss the series of tire and cow shoes in autumn and winter. They choose high quality luxurious tire cattle skin and animal grain design to integrate rivet elements, bring strong punk style, integrate British humor and optimistic attitude into the design of shoes, and bring joy to the depression of autumn and winter.

Gentlemen's Adventure Series: gentlemen are also adventurous. It is the wish of every man to take risks in comfortable and comfortable shoes. JK JY offers a series of comfortable mountaineering shoes for adventurous gentlemen this season.

Outdoor adventures take a long walk, with the most attention to comfort, lightness and breathability, and of course wear resistance. JK JY, creative director Stephen Chi, combines the wear-resistant rugged cowhide fabric with high collocation shoelaces, using several different functional materials and colors to mix and match, bold but unobtrusive, giving adventurers a low-key and comfortable luxury feeling.

At the same time, JK JY also takes into consideration the necessity of mountaineering cold resistance. Using soft soft rolled wool wrapped shoes, handsome people can also take care of travellers, so that adventure gentlemen can freely travel around the world.

JK JY currently has three stores in Beijing and Shanghai, and is expected to expand to 10 outlets in the country by the end of this year.