Cat People Create Underwear Brand Through Entertainment Marketing

According to the "2011 China underwear industry development report" issued by the China Textile Business Association (hereinafter referred to as "China Textile Association"), the underwear industry, known as the last gold market in the field of clothing, is developing at an annual rate of 20%-30%, with the annual market scale reaching hundreds of billions of yuan.

Perhaps it is because we see business opportunities.

In recent years, the leader of the cat has made a series of adjustments and innovations in the strategic layout, trying to gain market share in this "gold market".

Cat man international was founded in 1998. After more than 10 years of grind, cat people international has become a brand operation group with an annual turnover of several hundred million yuan, and its market territory is spread across more than 180 large and medium-sized cities in China.

Moreover, the cat has actively developed overseas markets, and has become the global strategic alliance partner of the world top 500 enterprises such as DuPont and Austria Lan Jing.

In April 2010, the cat announced that its brand Logo was upgraded from the original "Maoren" to "Miiow".

Since then, the cat has moved from its original department store to its brand store.

Cat international has also made innovations in marketing and brand strategy.

For example, "cat man dream show 2012", which is currently being selected in Shanghai, is sponsored by the cat international and a high-end magazine under the fashion media group. The activities have been carried out in five cities throughout the country.

In fact, cat people are the first to create brand personality with entertainment marketing in China.

With the help of the influence and activity of the organizers, the popularity of this product can enhance the exposure of enterprises.

In 2012, he said, in 2012, the cat group will begin more exploration and development in e-commerce.

"In the next 5 years, the cats will strive to build strong backstage support, showing the perfect interpretation of the sustainable development of the leading brand of the underwear industry."

And listing is another goal of cat and man international.

Reporters learned that

The listing has been put on the agenda in the company's strategic development plan and has entered the countdown.

In an interview, Zhang Yuping, director of cat marketing, also said that cat owners are gradually improving their financial regulations and other related work. It is expected that the listing plan will be initially implemented by the end of 2012-2013.