Basic Rules And Rules Of Fashion In 2012

The development of a style garment is usually a matter of being fat and fat. It must change to narrow and thin. When it grows up, it must change to a short time.

"Pole rebound effect"

Become a basic rule of fashion development.

The great will be small, the long will be short, the open must be harmonious, Fang Biyuan, the sharp will be blunt, the smart will be foolish, and the beautiful will be ugly.

For example, in eighteenth Century, the diameter of the supporting skirt reached 2.4 meters, so it was very inconvenient to move in the room.

By the end of this century, 60 of the descendants were replaced by mini skirts.

This is the rebound effect from "great" to "minimal".

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For example, things that are popular in 80s will eventually come back to work.

For example, the details of the sleeve shift from cuff to sleeve and then shift to the arm. In 2013, I think it will shift to the shoulders.

American scholar Stone and Mr.

1. the emergence of fashion fashions depends on consumers' acceptance or rejection of new styles.

This view is different.

The two thought that fashion was not created by designers, producers or sellers, but created by "God".

Fashion designers launch hundreds of new styles every season, but less than 10% of them are successful.

Two

It is not determined by price.

The price of clothing and clothing does not mean that it is popular.

But in the research, I found that once a high fashion came to the front of the store and was popular with the street, a lot of imitations would add fuel to the market at a low price.

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3. the essence of popular clothing is evolved, but there is little real innovation.

The complete new is only two times, one occurred during the French Revolution; a new appearance appeared in Dior in 1947.

Generally speaking, the style change is gradual.

Customers buy clothes just to supplement or update existing clothes. If the new style is too outgoing with the current style, customers will refuse to buy it.

Therefore, clothing enterprises should pay more attention to the current fashion style, and design innovation based on this.

4. no promotional effort can change the trend.

Many producers and distributors try to change their current trends and pursue their own popular ideas, but almost none is successful.

Even if you want to prolong the popularity time, it's a waste of effort.

As a result, clothing traders usually sell when they sell their hands.

5. any

Eventually it will be out of date.

Innovation is the rule of fashion.

Clothing loses its original charm and it loses its meaning.