Theme Determination Of China International Fashion Fair 2013

Beijing, March 2013. China International Clothing and Accessories Fair (CHIC) will join hands with China's garment industry and brand to start again. CHIC 2013 will enhance the overall quality of exhibition by reasonable exhibition area planning, leading fashion leading, full application of information technology, cross boundary interaction of multi domain resources, and deep exhibition and audience service plan.

　　 Self discipline

After 20 years of development, CHIC has not only grown into the best platform for brand promotion, market development, innovation display, trend publishing, wealth creation, resource sharing and international exchange, but also become the energy field that has the resources of fashion, art, commerce, technology, entertainment, music and creativity.

In recent years, especially in recent years, the exhibition area of 100 thousand square meters, more than 100 thousand professional spectators, more than 20 countries and regions exhibitors and more than 1000 brands are involved. CHIC has been established as the most influential and influential brand of clothing and fashion exhibition in Asia.

Combined with the current situation of China's clothing industry, the organizers put forward the core exhibition concept of "strength refining" as a theme in planning CHIC 2013. Relevant responsible person said, in the lead Textile and clothing China's garment industry has made great progress on the road of great power, and has become an important part of the world textile and apparel industry chain with the image and status of "big industrial country". At the same time, the slow pace of global economic recovery has made Chinese garment enterprises on the "strong power journey" feel the pressure. For a time, adverse factors such as inventory backlog, rising cost, declining exports, and domestic market were impacted.

Facing the trouble of growing up, rational eyes and thinking are very important for Chinese clothing brand. Therefore, CHIC 2013 takes "force refining" as its theme, and calls on enterprises to further stabilize the market, make good products, make new models and make innovations, so as to further enhance the endogenous driving force of enterprises, "strengthen" the core value of brands, adapt to the changes of market demand in the new era, and create new advantages of brand development of China's garment industry in international economic competition and cooperation, based on the commanding heights of the industrial value chain.

It can be said that CHIC 2013 will be a process of re examining and improving ourselves, and building a new development advantage by digging deep into the endogenous driving force of its growth, and taking a solid step forward.

　　 Eyes inward, digging out the dynamism of exhibition

In 2013, the exhibition area of China International Clothing and Accessories Fair will reach 100 thousand square meters. CHIC 2013 will, as always, aim at "fair experience, create expectations and achieve win-win results" as well as plan the fair. The organizers said that compared with the 2012 exhibition, it is worth emphasizing that the concept of CHIC 2013 has undergone an important transformation, instead of blindly pursuing the expansion of the exhibition scale, instead of meditating on its own sustainable development, making the real business opportunities and exhibiting experience.

In addition, the new CHIC's new changes in exhibition planning, cutting-edge technology applications and service quality will also bring different feelings to the exhibitors and audiences.

In the planning of the exhibition area, CHIC 2013 cancelled the temporary exhibition hall and focused on upgrading the quality of the main exhibition hall. And through men's clothing, women's clothing, Leisure clothes The layout of eight major theme pavilions such as children's wear, leather / fur, feather and down, fashion accessories, overseas exhibition groups, the setting up of functional areas of high quality comprehensive business district and leisure area, and the comprehensive display of dynamic and static brand clothing, highlighting the professional standards of CHIC international clothing trade fair.

In a series of adjustments, the designer corridor will be moved to the lobby corridor, presenting CHIC's "pure design" with a new theme and form. At that time, the "CHIC pure design" theme invitational exhibition will be staged with a brand-new concept and form. It will better display the strength of Chinese designers, facilitate cooperation between brands and designers, and shape it as the finishing touch of CHIC 2013.

In addition to the above changes, CHIC 2013 will focus on the application of cutting-edge technology during the exhibition. The introduction of frontiers of resources to create on-site activities and regions, the exhibition will become the latest frontier technology exhibition and release platform, enhance the audience experience and cross-border inspiration, and deliver the lead attitude of CHIC 2013. And through the introduction of "information" means, CHIC official website, CHIC micro-blog, SMS, E-Newsletter, CHIC-APP client and other ways to provide efficient and efficient exhibition information services, to achieve a good start of CHIC 2013 "full information".

At the same time, CHIC 2013 focuses on training professional service teams on value-added services, providing personalized service and high-end services to exhibitors, and signing high quality service providers to upgrade the exhibition service system in an all-round way. It is worth mentioning that CHIC 2013 has launched a new "first exhibitors' service plan", providing three dimensional service plans according to the needs of the first exhibitors, including exhibitors preferential service packages, one-stop exhibitors service and exhibitors consultation.

CHIC 2013 is not only the beginning of China's garment industry to start quietly, but also a new starting point for CHIC to move towards stability and sustainable growth. Organizers said that the progress and adjustment of CHIC 2013 are aimed at creating a brand new exhibition atmosphere for exhibitors and spectators, expanding the efficiency and harvest of exhibitors, thereby enhancing the value of CHIC's brand exhibition.

Over the past 21 years, CHIC, which has grown alongside the Chinese garment industry, has been a loyal partner of many brands. In the third third years of development, the organizers expressed the hope that CHIC will "deeply serve" brand enterprises with a friendly experience of exhibiting, huge business functions and influence, and jointly build up the core competitiveness of the brand so as to meet challenges and achieve win-win results.