There Is A Rare Discount In Chongqing's Luxury Consumer Market.

China in recent years Luxury goods With a sharp rise in consumption, a survey by Boston consulting firm has said that China is expected to overtake Japan and the United States to become the world's largest luxury market by 2015. However, influenced by the macroeconomic situation, the results of a number of luxury companies released in the first quarter of this year showed that the performance of China's mainland market has been declining this year. Against this background, luxury sellers in China have been "showing their talents" and attracting more people in the Chongqing market. luxury brand There are rare discounts.

Yesterday, Monument for Liberation, Armani launched some 5 signs of commodity folding signs.

　　 Luxury goods in Chongqing Top 50 percent off

Last week, the British fashion brand Burberry Group PLC reported that its sales growth in the Asia Pacific region (mainly in China) fell to 16% in the first quarter from 67% in the same period last year. Cartire watches and jewellery brand Cartire also revealed last week that China's demand for high-end Cartire watches is slowing.

Yesterday, in many luxury stores in Monument for Liberation, the shopping guide paced back and forth in the store, occasionally customers entered, the scene was deserted. The head of a high-end foreign department store in Chongqing told reporters that by the impact of the domestic macro-economy, many high-end products consumers have been stingy about the number of times they enter the shop this year. In order to attract popularity, some luxury stores have launched promotional campaigns ahead of schedule.

In the times square of Monument for Liberation, the leading salesperson of the famous clothing brand Burberry (Burberry) told reporters that in the past years, it was generally not until the end of this month to enter the discount season for seasonal products. But this year, in order to attract popularity, the shop's promotional activities were half a month ahead of schedule, and some clothes, leather goods and accessories had 6 discount. Dunhill (Dunhill) made some 50 percent off of its clothing and 30 percent off of some ties.

In the Monument for Liberation metropolis, Armani (Armani) rarely produced 5 folded signs in the doorway of some stores. The Pacific department store's CK launched a 200 yuan discount for consumption of 1000 yuan, and Italy's first-line brand iceberg has a 6.8 discount, Trussardi 44% off.

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See official micro-blog get discount information

For some consumers, the most important thing is how to get their satisfaction at a lower price. Luxury goods 。

Zhou Ting, Dean of luxury research and director of the Institute of wealth quality, said there were two luxury discounts in Europe in January and July, but she said that the price difference between domestic and foreign countries was not enough for consumers to buy. And online purchasing can not guarantee genuine products. She said that many luxuries this year had taken up market share and announced discounts through its official micro-blog. She suggests that consumers can get discount information by paying attention to luxury official micro-blog, and then buy their favorite products at regular stores.

Luxury stores speed up shop, lack of talent 800 thousand

Yesterday, reporters from the China luxury Confederation released the "2012 luxury industry pay status and development trend" learned that last year alone, LV, Gucci, Prada and other first-line international brands opened more than 200 stores in Huaxin, an increase of nearly 30% over the previous year. Among them, the two or three line market is the main battleground for new stores. China luxury Confederation marketing department told reporters, especially in Chongqing, in just a year, Gucci has set up shop in Guanyin Bridge and Monument for Liberation. In the near future, its watch accessories shop is located in Jiangbei Maui department store.

The shortage of talent has become a major factor affecting expansion. Most of the luxury brands are foreign brands, requiring employees to have good brand knowledge and foreign language skills. It is best to have overseas experience to understand domestic and international culture and consumer psychology. Some luxury goods also have special requirements for the image and temperament of store personnel. Therefore, the shortage of qualified practitioners is expected to expand to 500 thousand ~80 million this year.

Affected by this, a war of talent grabbing has been launched in the luxury industry. According to the introduction, experienced shopkeeper, storefront supervisor and senior sales have all become the objects of excavation. Data statistics show that in 2011, the overall turnover rate of the luxury goods industry was over 15%. The turnover rate is expected to reach 18% this year. The turnover rate of the stores is larger than that of the headquarters, and the salary and welfare and personal development space are the main reasons for leaving.