Ruian Exports Outstanding Performance, Footwear Sales Topped The List.

Reporters learned from the Municipal Bureau of commerce that in the first half of the year, the total import and export volume of the city was 1 billion 648 million 300 thousand US dollars, up 7.94% from last year, of which 1 billion 384 million 870 thousand US dollars were exported, up 9.21% last year compared with last year. The total export volume is second in all counties (cities and districts) of Wenzhou, and the export growth rate is higher than Wenzhou's average growth rate by 7 percentage points.

Become the largest export product in our city

Top three exports: footwear, auto accessories and machinery

"It is estimated that the annual output of rubber shoes will exceed 4 million pairs this year."

Li Linqing, the head of Ruian Tianjian shoes industry Co., Ltd., said that in the first half of this year, the export of rubber shoes increased sharply, far exceeding expectations and for the first time in the top 30 production enterprises in our city.

Li Linqing said that this year, the company expanded the scale of production and introduced 2 new production lines. Now there are 7 production lines. In the first half of the year, there are 6 production lines on average.

It is reported that "Tianjian shoe industry" is the epitome of most of our export shoe enterprises.

City Commerce Bureau statistics show that in the first half of the year, the export situation of footwear products in the city showed a relatively stable growth trend, with an export volume of about 280 million dollars, an increase of 12.27% over the same period last year.

In addition, in the first half of the year, the export volume of motorcycle accessories and machinery was about 274 million US dollars and 230 million US dollars respectively, which is second and third export products of our city.

City Business Bureau responsible person analysis, on the one hand, in the economic downturn, European and American consumers no longer favor luxury goods, instead of buying ordinary goods.

As a relatively cheap necessities of life, it is favored by the European and American markets. On the other hand, the Olympic Games and the European Cup and other international sporting events have indirectly stimulated the sales of rubber shoes.

It is understood that footwear

Growth also plays a stabilizing role in the export of the whole city.

According to statistics, in the first half of the year, the total export volume of the city ranked second in the counties and cities of Wenzhou, and the gap between the Lucheng area with the largest export volume was reduced to more than 500 million US dollars from the beginning of the year to more than 200 million US dollars, and the export growth rate was higher than Wenzhou's average growth rate by 7 percentage points.

Export growth or entering the era of medium speed growth

"In recent years, our city has actively guided enterprises to optimize the structure of export products, implement diversified market strategies, adhere to the consolidation of traditional markets and the development of emerging markets, so that the export volume of our city in the first half of this year can maintain relatively stable growth."

The relevant person in charge of the Municipal Bureau of Commerce said that in the first half of this year, our city maintained trade with 160 countries (regions), and the emerging markets such as Russia, UAE, Ukraine and Brazil have become the top 10 countries (regions) of our country's exports to the outside world.

In addition, in the first half of this year, our city's exports to Africa increased by 26.36% over the same period last year, accounting for 10.86% of the total export volume of the whole city, and the growth rate is far higher than that of the Eurasian two largest market, making it the third largest export market.

However, the official also said that although the export performance of the first half of the year was outstanding, the export situation in the second half of the year was still not optimistic. The factors such as the continued weakening of external demand and the rising of the comprehensive cost of export enterprises still existed, and the pressure of maintaining stable growth of foreign trade was still great.

It is estimated that if the annual export volume is increased by 10%, the average export volume in the second half of the year will be over 300 million dollars, but only 2 months later this year will reach the export level.

"The export of our city is experiencing a period of rapid growth from more than 30% increase, to a growth rate of 30% under the medium speed growth era, and to the stage of high-speed growth that has lasted for more than ten years or will end. This return is in line with the law of economic development."

The official said that next step, the Bureau will continue to strengthen the support of the exhibition, encourage enterprises to participate in quality exhibitions, actively obtain high-quality exhibition information, continue to strengthen the development of e-commerce, guide enterprises to acquire new customers through multiple means and channels, continue to actively guide enterprises to develop new markets such as BRICs, and increase the intensity of policy tilt, and guide enterprises to optimize their product structure.