It Is Urgent To Protect The Intellectual Property Rights Of Changing Shoes.

In the economic market, highly personalized products often attract consumers' eyeballs. As an intangible knowledge resource, enterprises can bring good benefits to some extent. Therefore, enterprises in this regard can not compete with others, and rationally allocate and utilize these technological achievements, thus becoming a magic weapon for enterprises to compete with each other.

This is also true in the shoe industry.

The competition between them is becoming more and more intense, and more energy and funds are invested in product research and development. Thus, intellectual property rights patents are emerging one after another. This not only promotes the rapid development of enterprises, but also creates a good atmosphere for innovation for the industry.

Brand changing shoes calls for Industry

Under such circumstances, a series of high-tech shoes such as breathable shoes, shockproof shoes and so on are coming into the market, and the most notable change shoes are also turned into a new hot spot with the characteristics of environmental protection, health and comfort.

As one of the leaders of the shoe industry, a shoe industry development Co., Ltd. in Wuhan has made great efforts in the field of innovation and innovation on the basis of the traditional mode through the intensive study of the elite team for many years. It has developed a fashionable, functional, low carbon and environmental friendly step changing shoes. At the same time, it has obtained the patent of a zipper shoe approved by the relevant departments of the state (Patent No.: ZL2009 2 0013875.X).

However, some illegal traders in order to profiteer, through counterfeiting, counterfeiting and other shoe changing brands to conduct business activities, for a time, the market is full of fake and shoddy products for changing shoes, which not only makes the franchises' shoes and shoes suffer economic and reputation losses, but also damages the legitimate rights and interests of consumers, so that the franchises can not get the money. This situation makes the shoe industry have to decisively make false actions.

After recognizing the importance of the protection of intellectual property rights, step by step, replacing shoes with shoes to call on the footwear industry to attack the counterfeit and shoddy products uniformly, and set an example to start the strategy of counterfeiting and protecting the rights and interests.

In addition to collecting evidence from various channels in accordance with the law, it is also actively cooperating with relevant departments, using legal weapons to protect brands, consumers and franchisees. At the same time, it will enhance product identification with high quality materials, exquisite processes and unique styles, speed up R & D frequency, and make consumers who are addicted to the temptation of money fail to keep pace with product updates when consumers have more diverse choices.

In addition,

It also reminds consumers and franchisees to pay attention to recognizing the business qualification of the merchants, and to disclose a series of ways to distinguish genuine and fake products, so that there is no escape to sell and sell fake and shoddy sellers.

The protection of intellectual property rights has become an urgent task for all walks of life, so as to create a healthy and harmonious market environment, so as to achieve sustainable development.