Analysis Of The Development Situation And Market Potential Of The Art Home Textiles Industry

　　 "Art" promotes added value

" Art home textiles It is to use the latest printing and dyeing or jacquard technology, plus special production technology, to copy any favorite artwork to our everyday homespun products with different materials, so that every conventional household textile will become a work of art. The artwork copied from the art home textile can be derived from famous artists' oil paintings, traditional Chinese paintings, calligraphy, photography, or any artistic pattern of arbitrary creation.

This seems to be a meticulous explanation of the art home textiles, but in the industry view, this explanation is rather vague, and it is worth noting that "technology, craft, love, creation" is the key word of this concept.

Art home textiles not only needs the support of sophisticated printing and dyeing technology and complicated jacquard technology, but also requires consumers to express their favorite decorative styles and designers to create a spiritual space with historical and cultural connotations and meet market demands.

Art home textiles, which is not yet clearly defined by the industry, has yet to be doubted that art has indeed increased the added value of home textiles.

During the national "12th Five-Year" cultural development and reform outline, it was also clear that we should promote the integration and development of the cultural industry with home, tourism, information, architecture and other industries, increase the cultural content of related industries, extend the cultural industry chain, and increase the added value. This is also the policy background for the strong development of artists' spinning.

Home textile is currently one of the most commonly used materials in home decoration. Many home textile production enterprises also aim at the art home textiles, leveraging the vigorous advance of cultural industry construction, finding cultural entry points through family textiles, strengthening innovation, making home textiles a carrier of Chinese culture publicity and dissemination, integrating Chinese traditional culture into modern home decoration, expressing Chinese culture with products, avoiding homogenization, and striving to develop and produce new products with high added value.

　　 Consumption needs to awaken

Because of the demand of individuation, the demand of individuality is accompanied by the change of consumption concept from the rational stage of paying attention to cost performance to the perceptual stage of pursuing aesthetic effect. However, the change of consumption concept is confined to the narrow scope. Due to the restriction of consumption level, the majority of consumers' concept still stays in the rational stage, which is not sensitive to the individuality and artistic connotation of art home textiles.

Beijing consumers Lee told reporters that the purchase of home textiles first consider the price and style, as long as the price is reasonable, the basic function is no problem, and the price of the art home textile is too expensive, for ordinary consumers, it is not necessary to consider.

In this regard, the chairman of a home textile company believes that the Chinese consumption concept is affected by China. Traditional culture In addition, the emphasis on Aesthetic Education in China is not enough, which makes most people lack in aesthetic training, leading to lagging behind in aesthetic taste and low acceptance of individuation.

from Consumer From the point of view, consumption concept and aesthetic interest are not the main reasons for the limited development of art home textiles, but from the perspective of enterprises, the publicity and promotion efforts of enterprises to artistic home textiles need to be strengthened. Insiders say that consumers, as laymen, do not know much about the character and emerging products of the art home textiles, and the information obtained is not comprehensive. If we identify the art home textiles solely by the naked eye, the subjectivity is too strong to correctly identify the artistic value of home textiles. If the enterprise promotes the art of home textile, the aesthetic needs of consumers will be aroused with the deepening of the understanding of art home textiles. If there is demand, then there will be a purchase.

　　 Market potential to be stimulated

The value of art home textiles lies in its "artistry". Therefore, enterprises tend to have a preference for designers. They prefer designers who graduated from Academy of Fine Arts and have home design experience, art skills, sensitivity to color, and ability to comprehend space.

However, relying solely on artistic perception is not enough. Design needs to be integrated with the market, and products need to meet the needs of consumers. In particular, the art family textile emphasizes individuality and uniqueness, and it also needs to face with consumers face to face. A home textile designer told reporters: "because designers need to spend a lot of energy on design, they can't run the market like a salesperson every day, directly contact customers, and designers' disconnection with the market makes consumers' real needs and intentions unable to be accurately conveyed."

In order to understand the market demand more accurately, some enterprises will make specific analysis according to the decoration situation of consumers, such as design style, decoration budget, habitation habit and so on. On the one hand, designers will provide multiple sets of sizes, materials and patterns for consumers to choose according to the specific circumstances of consumers. On the other hand, if consumers make special requests, designers will communicate with consumers, give comprehensive consideration, give suggestions, and finally determine a plan to allow consumers to participate in the design.

In addition, many art home textile enterprises will collaborate with art schools such as China Central Academy of Fine Arts to let designers and artists learn from each other and communicate with each other, or provide a platform for designers to come together to conduct ideological collision and exploration research so as to improve the quality and level of designers themselves. But in the current situation, "the road of innovative design has a long way to go, and we need to constantly explore and move forward."