Have You Been @ @ @ Today? Micro-Blog Marketing To Promote New Tricks Online Shop

Online shopping to find personal shop, now is no longer normal.

But at the same time, buyers entering Taobao, patting and other platform shopping, there is always a feeling of "wasting flowers and getting enchanting eyes".

Too many temptations? I do not know that many temptations have been made by sellers.

Many of them can be uncovered at a glance.

"Summer is here, go to the seaside! Cool cool swimsuit! There are many lovers and girlfriends. Oh, girls!"

When we brush micro-blog, we often see such a recommendation. A beautiful picture is attached to it. If a netizen "long grass" opens the link, the other side must be the product purchase page of a shop, waiting to greet you, "dear, what can I do for you?"

When all large enterprises and businesses are doing quantitative analysis of this marketing mode,

The information recommended by the seller of the online store has been overwhelming.

Whenever he sees someone recommending the recommended information on micro-blog, he always dislikes it.

As a senior seller of Taobao, he is well versed in all kinds of "doorways" of micro-blog's marketing. He can identify "the poison" to the eye and identify the other channel through which it can be promoted.

"Promoting experience" is like "reading mind".

Since 2003, it has sold fans' peripheral products on eBay, and since then it has been fighting for Taobao. It has calculated that he has been a network seller for 10 years. In contrast, micro-blog marketing is a "newborns" - this is the marketing method that suddenly emerged in 2010.

However, almost overnight, "blossom everywhere".

For its popularity, he Sheng is not surprised, low cost, fast promotion and high conversion rate. It's much better than breaking the plug on the Internet to fight for promotion.

At that time, many sellers in the circle were trying to do micro-blog marketing. The original method was to let friends help forward their personal micro-blog.

In this case, "friends and relatives" is the key. If a seller knows friends or social celebrities who add V, naturally, "bonus points" are quite numerous.

For a time, it was a group of sellers who exchanged "micro-blog writing experience". What kind of writing description did not look like advertising, which products were easier to promote, and when to push micro-blog better?

In order to understand the psychology of consumer shopping, everything has been asked.

Soon after the exchange of experience, there were various versions of concluding remarks - enthusiastic sellers who wrote thousands of words of "micro-blog promotion experience" and later came to contend.

He Sheng also received several copies, and studied it. The writing points of classic cases are almost the same: the words are "small and fresh", "literary and artistic children", and the drawing should attract eyeballs, and sell products with inadvertent feelings.

In addition to writing tips, promotion is also a skill. For example, micro-blog must maintain a certain popularity and advertising frequency to promote the top 3 times per day and learn to study competitors.

Strategy...

It's simply a consumer's mind reading report.

"Hype team" arises at the historic moment

Short 140 words of micro-blog text, no matter how "small and fresh", much more similar.

What's more, if you want to spread it to the eyes of many netizens, there must be some way out.

In the circle, all kinds of "eager to meet each other" and "demand forwarding" demand, micro-blog marketing "hype team" came into being.

"Now I open Ali Wangwang online, there will be some strange Wangwang to add friends, ask me if it is not good to sell goods, do not need to help do propaganda."

He Sheng often receives such junk information. Since he receives it, other Taobao sellers can also receive it.

In fact, many sellers will really turn to these "hype teams" to promote their "baby". "You can search" micro-blog marketing "on Taobao, and will jump out a lot of links. They can provide hype services for shopkeepers. Some hot shops have thousands of pactions per month.

A very important part of speculation is popularity. How to sell people? Yuri Huang, a seller, is now a micro-blog. The number of fans is over 20 thousand. At the beginning of the year, the number of fans is not over 100. The mystery of popularity is the fans that she buys. "These" fans "registered addresses can be guaranteed from all over the country, but the quality of fans is actually" doorway ", which is divided into 3 categories, namely," charge powder "," ordinary powder "and" top powder ".

"Powder" is the "zombie powder" that does not bring its own head and fans. It costs 30 yuan to earn 10 thousand. The "ordinary powder" comes with its own head, bringing about 100 fans, 50% of the living powder, 1000 yuan to buy at 10 yuan, and "top grade powder" is more advanced, with its head and fans not saying it, and regularly renewing micro-blog. It is said that "100% is real and natural", and 1000 fans are asking for a price of 50 yuan. "At that time, I listened to other people's suggestions, mixed up and bought 3 kinds of fans, and some sellers in the circle only bought" ordinary powder "and" high grade powder ", and then tempted other netizens to add powder to promote the popularity of the effect. The seller explained," full number. "

Forwarding service is another mystery.

On micro-blog, are you often inexplicably @, and the source information is the promotion information of a shop? When He Shengyi sees this kind of information, he knows that he has become a "ready to go" object.

Shopkeepers know that micro-blog's popularity is the first step in hype.

The second step is how to forward the promotional information, and the more widely it is forwarded, the more opportunities users will see.

"This kind of service can also be purchased with money."

Yuri Huang disclosed that there are many kinds of forwarding services. The low quality forwarding is completed by the "ordinary powder", which is pferred to 15 yuan for 1000 times, and 20 yuan is accompanied by 300 comments.

High quality forwarding is done by "top powder", only forwarding no comment, 1000 times 30 yuan, if you spend more than 10 yuan, you can give 30% comments.

Yuri Huang had also thought about buying forwarding services, but he finally gave up. "The seller told me that forwarding and comments are guaranteed to operate separately through different ID, but the contents of the reviews need to be provided by themselves, which is more troublesome."

He said that the purchase of this kind of forwarding service is also a low level of the seller, some have been bigger sellers, the "high-end route" - the direct search for popular micro-blog owners "talk business", "forward one from hundreds to thousands of yuan."

At present, in the list of widely circulated prices, hundreds of famous micro-blog, such as "global trend Street auction", "global fashion home" and "classical economics", are listed in the list. Over one million fans have forwarded a price of more than 550 yuan, and the starting price of hundreds of thousands of yuan is 200 yuan.

Of course, if you look for stars, the price will be even higher.

A friend in the circle of Ho Sheng helped to find a slightly famous model last year. The price for forwarding a promotional message was 2000 yuan.