Technology Is The Key To Changing The Pattern.

At present, the performance of most textile and apparel listed companies has been disclosed.

For the key companies that have announced their performance, their overall performance is slightly lower than expected.

Reporters also carefully read some of the textile listed companies dense text and data, obtained valuable information from the annual report.

As a well-known supplier of local sports fabrics in Jinjiang.

It has a strong R & D base.

As the benchmarking enterprise in the printing and dyeing industry, high and new technology may be the "sharp weapon" for Phoenix Bamboo textile breakout.

Fujian Feng Zhu textile Polytron Technologies Inc has total revenue of 941 million yuan in 2011, an increase of 1.82% compared to 924 million yuan last year.

In the new year, in the face of difficulties and pressures, the company managers will take active measures to deal with the challenges and make preparations. In 2012, the company's business objectives were 1 billion 81 million yuan in business income and 1 billion 27 million yuan in operating costs.

Three advantages against industry pressure

Reporter: what is the current situation of the company? What is its position in the industry?

The main business income of the company was 345 million yuan, net profit 37 million 730 thousand yuan, total assets 596 million yuan, and net assets 531 million yuan. After several years of development, as at the end of 2011, the company's main business revenue reached 935 million yuan, total assets of 1 billion 234 million yuan, 607 million yuan of net assets, the company's production equipment has reached the advanced level of world counterparts, and water, electricity, steam, sewage treatment and other infrastructure facilities are complete. It is a hundred key industrial enterprises, major industrial enterprises and key national high-tech enterprises and state-level innovative enterprises in Fujian province.

Reporter: affected by the current economic downturn, weak external demand and high cost, the whole textile industry has been greatly affected. What competitive advantages can the company have in invincible position?

Shi Jinping: the company has always had obvious competitive advantages in technology, capital and environmental protection. In terms of technology, the company is a maker of national and industrial standards, and has state-level enterprise technology center, which meets the requirements of high technology level of the dyeing and finishing industry and complicated technology, and can adapt to the competition of deep processing, high technology and high added value. In terms of funds, the dyeing and finishing industry with advanced technology and technology has invested heavily in the past, and its scale benefit is remarkable.

With good reputation, the company has smooth direct and indirect financing channels to ensure the development of the company. In terms of environmental protection, the dyeing and finishing industry has a large consumption of water and a serious pollution of water resources, while the state and other parts of the world have higher environmental requirements for the textile industry.

The indicators of sewage treatment in the production and operation of the company are much better than the emission standards prescribed by the state.

Reporter: the industry in which the company is located is a traditional industry, which is influenced by various factors. Does the company have a plan to invest in the industrial chain?

Shi Jinping: the textile industry is a traditional pillar industry and an important livelihood industry of our national economy. It is also an obvious industry with international competitive advantages. It plays an important role in prospering the market, expanding exports, absorbing employment, increasing farmers' income and promoting the development of urbanization.

The company is a high-tech enterprise specializing in knitting, dyeing and finishing, and the production of high-grade knitted fabrics. It is committed to becoming the leader of the world's high-grade knitted fabrics.

Focusing on independent innovation, technological pformation, elimination of backward and optimized layout, the company promotes structural adjustment and industrial upgrading, consolidates and strengthens the leading position in the dyeing and finishing industry, and promotes the pformation from big to strong.

Reporter: is there any expansion plan for the upper and lower reaches of the main textile industry? What other investments do the company have?

Shi Jinping: the three dyeing and finishing factories at the headquarters are the core business of the company, and are also equipped with weaving factories, dyed cotton mills and sewage treatment plants.

In addition, the company has 100 thousand spindles of cotton spinning wholly owned subsidiary in Jiangxi and Shandong.

In addition, the company also invested 30 million yuan in Shanghai Xingye Venture Capital Co., accounting for 10% of its shares.

Multi Strategy to solve business problems

Reporter: in the current economic situation, what are the main problems existing in the operation of the company and what measures have been taken?

Shi Jinping: 2011 is a tough year for the entire textile industry.

Facing the severe industry of the textile industry in 2011, the company's performance has been greatly affected, and the growth of operating income is not obvious.

2011 was the most difficult year for the company to go public.

First of all, the sharp fluctuation of raw material prices represented by cotton and cotton yarns has brought greater pressure to the company's operation. The price of the roller coaster has brought more pressure to the company's operation, from the high price in early March to the low price in August, which has fallen by more than 40%, making the company's risk of purchasing and storing the cotton needed for production increased.

To this end, the company took corresponding measures in a timely manner, to assess the overall supply and demand of cotton and cotton yarn, and properly control the inventory.

Secondly, in the case of companies actively developing export orders, the continued appreciation of the renminbi has squeezed the profit margins of export orders to a certain extent.

For this reason, the company reduces the adverse impact of RMB appreciation on the company by signing long-term settlement agreements with banks, locking up export revenue, increasing foreign currency liabilities, increasing imports of raw materials, increasing export financing by means of export credit insurance policy.

Moreover, the company is faced with some difficulties in recruitment.

By increasing the salary and benefits of employees, refining the promotion mechanism, strengthening the company's party organization and cultural construction, the company can increase the attractiveness of the company's positions, reduce the difficulty of recruitment, maintain the stability of the employees of various production plants, and ensure the normal production of the company.

In view of the fact that the company's customers are mainly concentrated in the province of Fujian, with relatively small influence on the whole country, the company adheres to the strategy of going out, actively promotes the brand building of the company, and endeavours to build a well-known knitted fabric brand.

By participating in all kinds of fabric fairs and recommending meetings, we will strengthen industry exchanges and make full use of various textile fabrics exhibition platform to exchange information with textile counterparts, upstream and downstream, and brand customers. Besides, the company is also actively participating in the formulation of national and industry standards, and expanding the influence of the company.