GONY High Rise Shoes "Microfilm" Marketing: Landmark Marketing Of Chinese Shoe Enterprises Brand Marketing

It is reported that

To spend 3 million to build the industry's first "most expensive" micro film, the first director of film Godfather Zhang Yimou.

The "most expensive" microfilm, which GONY wants to build, will be launched in August, and will be highly regarded in terms of brand building.

A milestone in marketing.

Why is microfilm good for the footwear industry?

Micro films are mini movies, short for a few minutes, and longer for ten minutes.

Through Youku and other network platforms, it has been widely disseminated to achieve the purpose of brand communication.

Companies are using microfilm.

A great reason is the incomparable advantage of micro film.

1. Strong entry ability

With its low threshold, broad-spectrum and interactivity, microfilm is suitable for people's pursuit of spiritual freedom and interactive experience in the new era.

The Internet has been extended to mobile devices, and the "micro" characteristics have been applied to the extreme.

2. There are more people watching.

The average annual viewing time of Chinese movies is only about 0.14 times, with an average of 10 years before entering the cinema.

A micro power can achieve a 210 million click rate, which has increased several times or even hundreds of times.

3, easy to broadcast

Now the domestic movie schedule is very crowded. After many films have been filmed, there is no chance to go to the cinema, so new channels are needed.

The Internet helps to alleviate the urgent need of the film, to a large extent, to make up for the shortage of the big screen, and also to cultivate new people.

4, strong interaction

In some micro films, consumers are encouraged to find the "go through the lens" and find out the way of "self exploding dirty linen" according to how much they go through. They give consumers electronic coupons and related brand products and experience rewards, which greatly mobilize the enthusiasm of consumers.