Exhibition Platform Helps Brands Build New Fashions

Support the industry with a fashionable attitude

By this year, the "Shenzhen costume fair" has just passed 12 times.

"12" symbolizes reincarnation in Chinese traditional culture and restores its origin. It must go back to the origin, seek the original intention of life, and explore its meaning and essence back.

Under the new theme of "I fashion attitude", this year's trade fair brings different experiences to everyone.

Current

The theme is refreshing: I am fashion and attitude, which is quite new in many fashion exhibitions in China.

The organizers interpret the theme in this way: fashion is not only material and physical, but also spiritual and conceptual. Fashion is not only an industry and a few people's patents, but an open platform for everyone to participate in.

In fact, this year, the theme of "fashion, attitude" also embodies the long-term and strategic thinking of the exhibition organizers.

As an industry exhibition rooted in strong industrial foundation and excellent brand enterprises, Shenzhen Garment Fair has gradually grown into a professional exhibition recognized by the industry after 12 years of pformation, and its platform has been fully affirmed.

At the same time, the organizers acknowledged that the garment industry as a representative industry of the fashion industry is expanding into a broader field. The characteristics of fashion cross-border and integration become more and more obvious. It has become the trend of the fashion exhibition to pform from the traditional professional trading platform to the modern fashion exchange platform.

Shen Yongfang, President of Shenzhen garment industry association, told reporters that the past ten years were the golden ten years for the development of China's clothing industry. Many clothing brands started, grew and matured in these ten years. Now, many of them have reached 10th anniversary of brand development.

Shenzhen garment industry association hopes to continue to support the development of local garment enterprises through the theme of the exhibition and fashion, so that enterprises can get more benefits on the platform of Shenzhen trade fair.

A collective launch of the brand

As a professional exhibition of clothing, the industry value of Shenzhen Garment Fair and the platform for promoting market pactions have been fully affirmed by the industry.

Over the years, the development of regional fashion brands is a particularly striking feature of the Shenzhen fair.

Entering the Shenzhen trade fair, the first impression is the joint fleet of Shenzhen fashion industry.

This exhibition is an unprecedented scale. Its exhibition area has expanded to nearly 80 thousand square meters, 6 exhibition pavilions, more than ten sub exhibition areas and more than 3500 booths, attracting thousands of excellent brands and tens of thousands of professional audiences from dozens of countries and regions to gather at the Shenzhen Convention and Exhibition Center.

At present, more than 2300 women's clothing enterprises in Shenzhen have more than 1200 independent brands, of which more than 100 are domestic brands.

These brand women's clothing sells well in more than 100 cities nationwide. In some mainstream shopping malls of large and medium-sized cities, the sales of Shenzhen brand women's clothing account for more than half.

Special love, Ma Tiannu, odbo, Yi Hui, as well as monsoon, Lang Dai, Ming, Napa, Ji Xiang Zai, Jesse, DGVI, Kavin, mondiel, Ravni, Bo Rou, Hua Si, Meng Yi Shi, Tai Ma, Ba Li Jin, BELL0ANN, AUM, MOVEUP, fish, Li Qi, VJC, Lyle Leo, Anil, JOJO, Jian Jian, Dan Dun, von Sino, Long Hao, EIN, Long Hao, deep East Hao, Kuang, Kuang, Xing, annotation, Wei Wei Wei Si, American Standard, non ancient, Dongchang, name shield, ah, ah ya, and many other famous brands appeared in this trade fair. During the exhibition, Mass Phil, shadow, nalse, opalanu, love

During the 11 years of Shenzhen fair development, many local brands also rose.

At the opening ceremony of the fair this year, Ji Xiang Zai hosted a release show designed to celebrate the birth of the brand 10th anniversary.

This release shows the use of Oriental Aesthetics in Chinese dress culture and has won praise from many professionals.

Artistic attention

In this year's trade fair, some Shenzhen brands have designed an artistic theme exhibition that embodies the brand culture connotation on the booth. Many professional audiences have highly praised this exhibition aimed at displaying the brand connotation and cultural spirit, which fully embodies the fashion attitude of Shenzhen trade fair.

Reporters noted that the theme of the odbo brand's "Nirvana" show attracted unprecedented attention.

On the stand of odbo, with the coffin of death as the carrier, combined with the black and white products of the brand, it expresses the unique attitude towards life.

Odbo related responsible person said that the theme of the exhibition has a sharp contrast characteristics, the audience can feel the conflict between life and death intuitively on the booth, and the product color of odbo can deepen this contrast feeling, let visitors think about the meaning of life, and open the door of odbo in the black-and-white world.

At this exhibition, the 5 brands of YINER music, PSALTER poetry, INSUN en dress, SongofSong song and OBBLIGATO Olivia are brought to the audience with two great artistic exhibitions, such as "let the brand sing the praises of life", the large-scale static fashion art concept exhibition and the advanced custom Centennial culture retrospective exhibition.

At the same time, the film fashion group also launched the theme of "blue dress" dress Appreciation Art private banquet, for the audience of this fair brings a fashion art trip.

In addition, it is worth mentioning that the fashion exhibition group held a large-scale exhibition called "EACHWAY (culture of art and Culture)".

Zhou Sheng, chairman of the board of directors, said that Yi Hui Hui, with his consistent cultural concept and modern international fashion and popular vocabulary, has shown the spirit of traditional oriental culture in this exhibition.

In recent years, in the face of extreme climate change and financial crisis, Yi Chi Hui has tried to awaken a new happy lifestyle with the concept of simplicity, versatile and comfort.

At this exhibition, Yi Hui Hui also held a beautiful and beautiful "EACHWAY fish happy life" 2012F/W new fashion show, trying to show the elegant charm of Oriental women.