First Line Shoes Brand "Marry Next" Second Line Market, Low Figure To Seek Development

The brand-name sportswear with a price of 229 yuan is only 79 yuan, 548 yuan.

The preferential price is 199 yuan...

As part of the domestic sports brand clothing encountered high storage pressure in the first half of this year, some famous international sports brands have dropped their bodies to seize the market with low prices.

Reporters yesterday visited the city of Guangzhou found that the only Nike flagship factory store opened quietly, attracting thousands of people to sweep goods.

The price is cheaper than the department store.

"Here are 50 sports clothes. I will continue to pick up the goods and I will check out later."

Yesterday, at the Nike flagship factory store, which was just opened, a consumer placed a pile of selected clothes on the counter.

He told reporters, "I am a Taobao businessman. I often shop here."

Reporters roughly calculated that the price of these garments was about 5000 yuan.

In the shop, most of Nike's clothes are priced at about 200 yuan, except for 99 yuan t-shirts for men and women. The price of men's T-shirts is 200-300 yuan, which is 50-100 yuan lower than the original price.

For footwear, the price of men's shoes is about 300-500 yuan, 100-200 yuan more than the original price, and the lowest price for board shoes is 149 yuan, which is 450 yuan more than the original price.

Because of the large number of people who came to sweep the goods, the salesmen were sweating profusely.

In Guangzhou, Nike stores in many department stores, reporters saw that the style of products was not as many as those of flagship factories, but there were also some 4.5-8.5 discount activities.

The special T-shirt is 100-150 yuan, and the special T-shirt is 150-200 yuan.

The price of shoes is mostly over 500 yuan, which is about 200 yuan more than the price of flagship factory stores.

Multiple famous brands at the same time

Why do famous international brands sell low price promotions?

According to people familiar with the matter, this year's international consumption environment is sluggish. Data show that in 2011, the total inventory of 84 listed companies in textile, clothing, shoes and fur industry reached 70 billion 832 million yuan, up 25% from 56 billion 742 million yuan in 2010, and the sports and leisure clothing store was the top of the list. This year's situation is even worse.

"Therefore, international brands are also starting to wage price wars, especially for products that are locally produced with low labor costs."

The reporter saw in the world square that the sports shoes produced by international brands from India, Indonesia, Vietnam and other countries were sold at 70 percent off price.

And the relevant person in charge of outlets of the World Plaza also said: "because the factory shops here are directly managed by the brand, the cost of the intermediate process is reduced, and compared with the exclusive stores, the advantages of the lot are not strong, so the price is cheaper than that of the franchised stores."

He said that the commodities during the current activities are all new, and the latter part of the products are new products produced by geographical differences and material differences. Part of the products are goods sold in the exclusive stores, which are usually sold in flagship factory stores after the season changing or important sporting events.

The reporter found that in addition to the newly opened Nike flagship factory store, there are also preferential activities in factory shops such as Playboy, Adidas, Levi 's, Kappa and so on.