Present Situation Of Textile And Garment Industry Cluster

After reform and opening up, China

Industry has developed along with the formation and upgrading of industrial clusters.

In recent years, the pformation and upgrading of China's textile and garment industry has also been promoted in the sense of pformation and upgrading of industrial clusters.

It is these industrial clusters that have laid a good foundation for the formation of China's textile and apparel industry chain and the formation of regional brands.

This is a big judgement about the relationship between China's textile and garment industry and industrial clusters.

Why do we say so? Because industrial cluster is the carrier of industrial development.

This has been proved by the development of foreign textile and garment industry.

In Europe, the textile and garment industry in Italy is the most typical example of cluster characteristics.

In Italy, some areas are mainly made of textile fabrics. In some areas, clothing is the main form of production. Some of them are mainly made of footwear. Each big area has its own industrial foundation, with a high degree of concentration and a scientific and reasonable division of labor, especially in which industry associations play a very important role.

In Asia, textile and clothing are still an important part of the Korean and Japanese economies. For example, Daegu, Korea, is a typical fabric industry cluster, and there are many state-level research institutes there.

Although Britain is characterized by clothing services and creativity, clothing and creative industries also have strong regional clustering.

At present, China's industrial clusters have shifted from the eastern coast to the central and western regions.

In the era of planned economy, the distribution of China's textile and garment industry cluster is relatively balanced. In Northeast China, there are large and small industrial clusters in the west, among which Shanghai, Qingdao and Tianjin also have many clusters.

After going to the market economy, the coastal area has formed a major textile and garment industrial cluster in the coastal area due to its geographical location and international trade.

The pfer of textile and garment industry clusters to the central and western regions in recent ten years is due to the relatively low labor costs and other comparative advantages in the central and western regions.

Especially after 2008, the number and quality of industrial clusters in the central and western regions are constantly expanding and upgrading, and they are more responsible for the division of processing and manufacturing.

With the pfer of industrial clusters to the central and western regions, the layout of industrial clusters in China is more rational, and the division of labor is clearer and more professional, so as to give full play to their respective advantages.

It can be said that the current industrial cluster mode has changed the limitations of the past.

Old industrial clusters are upgrading, and new brands and new business models are emerging.

Take Ningbo as an example, with the promotion of industrial upgrading, the new brand of Ningbo garment industry has been born.

Before mentioning Ningbo, we will think of the classic brands of Shanshan and YOUNGOR, but now the new forces such as Taiping bird, GXG and so on, which are characterized by fast fashion and e-commerce, are rising rapidly and have made a good performance.

This upgrade is also reflected in the fact that they have shifted the manufacturing sector to the central and western parts of the country, leaving the research and development and sales in the coastal areas and making the industry lighter.

However, for textile and garment industry pfer, there are both conscious factors and forced reasons.

The fact that the price of labor is high and the land space is limited makes the industrial cluster in the eastern coastal area unable to expand freely. If we want to develop, we can only march into the central and western regions.

Another problem of industrial clusters is that all kinds of costume festivals and trade fairs are being held.

In this regard, I believe that China's clothing festival or trade fair to carry out a revolution.

Why do I say this? Because these activities are more active in the government, even in some market led trade fairs or costume festivals, and their specialization and service level are not very high.

For example, many of the industrial cluster's clothing festivals or trade fairs are basically once a year, which is very different from international standards. In the western developed countries, the same exhibition will be held two times a year unless it is quite professional and quite high-end trade fair or clothing festival.

Moreover, many of the clothing festivals and trade fairs are not professional enough, so the level is bound to be difficult.

With the continuous development of global configuration and the increasing degree of internationalization, our clothing festivals and trade fairs have not been able to achieve international synchronization.

It can be said that many garment festivals and fairs held by many industrial clusters can no longer meet the needs of industrial development.

Therefore, we must carry out a reform.

First, we should change from the government led to the market oriented.

Second, clothing festivals and trade fairs across the country should not be big, full, small and full, but should be developed in the direction of specialization.

Third, this platform should pform from product paction service to industrial configuration service.

For example, before mentioning the industrial chain is starting from cotton to the market, but how to do logistics? How to do finance? How to do e-commerce? Now should be placed in a prominent position, is the focus of attention, the content of the industrial chain should be more abundant.

Nowadays, clothing festivals and trade fairs around the world are very regrettable for various industrial clusters, but it is difficult to find effective ways to improve them.

In many parts of the clothing festival organizing committee, it seems to be every year for the preparation of costume festivals and trade fairs. This dress Festival has just ended, less than one or two months, and busy preparing for second years of costume festival.

For the sake of "face", the costume festival invites the party to go, invite again, and go to various costume festivals and trade fairs.

So far, some enterprises are no longer willing to "pay" for others, instead of attending all kinds of clothing festivals and trade fairs in China, and turn to overseas exhibitions.

Although many enterprises in the past rely on exhibitions and development around the world, but now that enterprises have grown up, this platform can no longer meet the needs of enterprises.

Therefore, clothing festivals or trade fairs can not be turned into "chicken ribs", which makes people feel tasteless and wasteful.

However, it should not be overlooked that China is still a big market, so the pformation and upgrading of the exhibition is difficult, but it is feasible.

Always ahead of Wenzhou

When it comes to Wenzhou, it can always be linked to "dare to take the lead".

In 1980, China's first "individual business license" was awarded here. In 1983, the Yongjia bridgehead button market, known as the "Oriental first button Market", was created in 1983. In 1984, 26 farmers volunteered to establish shares, the first joint stock cooperative enterprise in China, and the mountaineering shoe factory.

And Wenzhou also has an identity?? China's textile and garment industry cluster, as one of the many industrial clusters in China, Wenzhou can always walk ahead of others.

In 1998, the China Apparel Association held a national garment industry working conference in Wenzhou. More than 700 people attended the conference. This conference laid the status of Wenzhou clothing in the whole country, and also had the saying that "Chinese men's clothing looks at Wenzhou".

In recent years, Wenzhou children's clothing has begun to rise. Balbbara, red, yellow and blue, three point water and a number of Wenzhou brands are in the forefront of Chinese children's wear industry.

According to statistics of Wenzhou clothing chamber of Commerce, the output value of local 157 garment manufacturers in 2011 was 26 billion 900 million yuan, up 25.6% over the same period last year.

The lack of public service platform has always been a stubborn disease in China's textile and garment industry cluster.

China's clothing industry cluster is generally made up of small and medium-sized enterprises. A large characteristic of small and medium-sized enterprises is that they are small in scale and weak in self-service ability. They are in great need of public platforms that can provide professional services such as product development, design and development, quality inspection, market development, electronic commerce, logistics and so on.

The Wenzhou clothing trade association and Wenzhou tengxu Clothing Co., Ltd. have jointly established the Wenzhou garment development building with strategic cooperation. The multimedia information interface, trade and economic, customs, commodity inspection, banking, Guarantee Corporation, taxation, industry and commerce, logistics, convenient hotels, information platforms and so on should be all.

In August 18, 2009, Wenzhou garment development mansion was opened for trial.

This is a Wenzhou garment development platform with "Wenzhou small and medium-sized garment enterprises upgrading development service platform" and "Wenzhou small and medium-sized clothing export service platform".

In particular, in October 2010, when the "Chinese culture year" started in Italy, the Ministry of science and technology and the Tuscany region of Italy jointly agreed to create "China Italy textile and garment research and development center", which is located in the Wenzhou garment development building.

Wenzhou's ancestors are also reflected in their learning ability and innovation.

In recent years, clothing e-commerce is in the ascendant. Wenzhou's clothing enterprises will not fall behind this golden period of e-commerce development.

In December 2011, more than 60 people from more than 30 enterprises in Wenzhou went to Hangzhou and other places to investigate the successful experience of local enterprises. After being touched, they began to plan and decided to set up an electricity supplier Alliance under the leadership of the association.

Since the beginning of this year, the league has been acting frequently.

Not long ago, the Wenzhou clothing business alliance organization 50 enterprises participated in the electronic commerce platform "Jingdong mall" shoes and caps group investment briefing session, by the enterprise and the electricity supplier carries on the business docking.

In the use of e-commerce platform marketing efforts, Wenzhou clothing enterprises began to try the way of joint promotion.

In May, ooman costumes, such as Diya costumes and other OEM enterprises, launched a brand group buying activity on Taobao platform Juhuasuan, and achieved the best record of selling 26000 costumes in 20 minutes.

In addition, the electricity supplier alliance has combined with life show, Jeni Xuan poetry, three point water and many other enterprises for the first time in the name of "Wenzhou clothing business alliance" in Taobao marketing joint marketing, reducing enterprise marketing costs, increase activity marketing force.

Now, the members of the electricity supplier alliance have developed from nearly 100 to nearly 200.

The reason why Wenzhou can walk ahead of others is probably related to the unusual prospect of the Wenzhou clothing trade association.

As early as the beginning of the six two session of the board of directors of the chamber of Commerce earlier this year, there has been "speculation in China before the 2012 US general election, which will cause trouble to China, and will have certain impact on China's trade and exports; the Middle East situation will have a profound impact on the world; Russia's accession to WTO will reduce tariffs on China's entry and exit, facilitate Chinese citizens to enter Russia; Brazil will become the world's fifth economies, and the 2014 World Cup and 2016 Olympic Games will promote Brazil's development, which is worthy of attention by foreign trade enterprises."