German Textile And Apparel: The European Debt Crisis Is Still Going On And The Market Is Worth Deepening.

Although the European debt crisis has erupted for some time now, its impact on the German textile and garment market is still small.

In the retail market of Berlin, the scene of discount sales of clothing products can be seen everywhere. The trend of low-priced clothing products is still strong, but it was held in Berlin, Germany recently.

Europe has been successful, with more than 500 businessmen visiting the exhibition for 3 days.

"Although the number of spectators is not large, the quality is high.

Many of them are big customers with substantial purchasing intentions, and their customers are international. "

This is a consistent evaluation of the audience level of many exhibitors.

Many exhibitors' business has made breakthroughs in the 3 day exhibition. Many exhibitors think Germany.

Markets deserve deep ploughing.

"There are more than 30 customers in the 3 days, of whom 4 are major customers, and these large customers have asked the staff for samples and color cards. One German customer has given us 25000 orders for scarves and 2000 pairs of gloves."

Chen Dehan, the two sales manager of the Sales Department of Saussurea Limited by Share Ltd, told reporters excitedly during the exhibition.

On the third day of the closing of the exhibition, Chen Dehan, who was also on the market in Europe, received a phone call from a big customer who was approached at the exhibition.

The other side expressed the hope that he could further discuss the details of the procurement, and would like to visit the production plant in China.

Chen Dehan told reporters that in general, once the customer completed the inspection of the enterprise, especially after seeing the factory of snow lotus, they would place the order, because the snow lotus cashmere products processing plant is one of the most advanced factories in China.

"In the first two days, there were 8 businessmen, of whom two were of high quality.

The two are direct buyers, one is Germany, 65 are shops, the other is from France, and there are 250 stores.

The two businessmen have selected samples and asked us to send samples to them in time after the exhibition.

Chen Jun, assistant general manager of Hangzhou light craft textiles import and Export Co., Ltd., told reporters at the exhibition.

Finding direct customers means reducing intermediate links and leaving more profits in the hands of both sides of the trade.

This is the best outcome of Chen Jun's expectations. It can be said that the white label exhibition basically achieved the desired results.

"The customers who came to the conference were very professional and very direct. They came to look for suppliers. The purpose of the visit was very clear.

Customers who come to the booth include retailers, wholesalers and private brand dealers.

We were very satisfied with the presence of so many guests at a first exhibition and the high quality of the guests.

It can be said that the effect of the exhibition is more than expected.

This is the evaluation of this exhibition by Lin Xuehu, general manager of Jiangsu Su Mei Textile International Trade Co., Ltd.

Professional spectators

High is the consistent evaluation of exhibitors.

Chen Jun told reporters that they met with customers from many countries such as France, Holland, Germany, Peru, Canada and so on, while Jiangsu Su Mei Da Textile International Trade Co., Ltd. also met with customers from Germany, France and Italy during the exhibition.

Most of the former business partners of Yantai Zhen Meng economic and Trade Co., Ltd. were from Japan, and not much export business to Europe. This exhibition is to try to open up the European market.

The first white label exhibition brought unexpected results to them.

Wang Kaicheng, general manager of the company, told reporters that there were more than 30 merchants in the 3 days of the exhibition, of which seven or eight had substantive purchasing intentions.

Wang Kaicheng was much more impressed by the international character of the audience. In just 3 days, the merchants from Yantai Zhen Meng were from France, Germany, Italy, Sweden, Greece and Britain.

"There are quite a few domestic and foreign exhibitions that have been taken part in, but it is the first time that we have been able to reach customers from so many countries at an exhibition."

Wang Kaicheng told reporters happily.

The reporter has reported that China's relevant organizations have held professional textile and clothing exhibitions in Australia, the United States, Japan and other countries. These exhibitions have a history of 10 years or so. However, none of the international audiences can match the first white label exhibition held in Berlin.

According to Chen Jun analysis, the first time a processing theme exhibition can attract customers from so many countries is related to the Berlin fashion week and bread and butter exhibition.

Influenced by the radiation of Berlin fashion week and bread and butter exhibition, the China Textile show show has a strong international audience.

Chen de Han told reporters that the main customers coming to the exhibition were designers who knew the fashion trend after the bread and butter exhibition, and then placed the order on the white label exhibition.

The white label exhibition and the bread and butter exhibition were held in the same period, forming a good interaction with other exhibitions, facilitating the participation of international buyers in Berlin fashion week.

Hu Yali, assistant general manager of Ningbo Victor industry and Trade Co., Ltd., did not come to Europe to attend the exhibition after attending the CPD exhibition in 2003.

Although the company has been doing business with France and Germany, this year's orders have been significantly reduced under the influence of the European debt crisis.

Hu Yali gave an example. The merchant who ordered 7 container products now only subscribe to a container.

This exhibition, which understands the status quo of the European market, has aggravated her pessimism about the European market.

"In the German market, whether it is supermarkets or department stores, the retail price of clothing products is too low, a cotton beach pants 4.99 euros, even if we order, we can not do it."

The low price is only one aspect of the problem. On the other hand, the order quantity is very small.

At this exhibition, some of the merchants contacted by Hu Yali only ordered 100 products, and in the past, there were tens of thousands of orders for products at random.

Changes in the European market can only be seen in Europe.

Wang Chao, sales manager of Shanghai Lang Kun Textile Co., Ltd. has the same feeling.

He said: "the European economy is not good, ordering a substantial reduction.

It turned out that a garment made of 2000~3000 is now only required to make hundreds of pieces.

Chen Jun disclosed that 60% of the guests kept the original order level, but 40% of the merchants either reduced the number of orders or reduced the number of orders.

In addition, the increase in short and urgent orders is mainly due to the poor market prospect and the majority of customers in wait-and-see attitude.

Chen Jun analyzed in greater detail that there are still many changes in European merchants.

Because of the bad economic situation, merchants have improved their technical standards.

It is mainly manifested in items that did not require testing before. Now it is required to be tested. The original requirements for detection are more and more stringent, which virtually increases the production cost of enterprises.

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"Some people think that under the background of the European debt crisis, there will not be much gains from going abroad, but we believe that the more the crisis is going to take part in the exhibition, the better the market will be by running away to participate in the exhibition."

Lin Xuehu told reporters that this year's Jiangsu Sumei textile and Light International Trade Co., Ltd. set the goal to maintain export scale and moderate growth.

He has learned from European exhibitors that European merchants are under great pressure and the retail market is hard to see, so orders are down.

Although the retail prices of European local brands are not going to go up, they are also actively exploring potential markets, trying to improve the diversity of product styles and reduce production costs, hoping to attract consumers through multiple styles and small quantities.

This requires suppliers to provide low price products.

After understanding these market trends, Lin learned to focus on developing low-cost products, especially looking for inexpensive surface accessories.

In addition, due to the sluggish retail market, Suda in order to maintain long-term customer relationship, the product price is lower than last year by 15%~20%, so that it is good for businessmen and customers to tide over difficulties.

Chen Jun also adopted the same strategy.

Of the three difficulties faced by foreign trade enterprises this year, two have tended to improve.

From the appreciation of the renminbi to the slight depreciation, the price of raw materials has also stabilized and declined.

However, the pressure on European merchants to increase due to the appreciation of the euro has increased. In this case, in order to maintain long-term trade relations with the customers, the export price of Hangzhou light craft textiles import and Export Co., Ltd. has not only risen this year, but also dropped some, in order to better help trade partners tide over difficulties.

In addition, we need to provide more new products for customers.

Chen Jun disclosed that product innovation now requires starting from raw materials development, not only requiring special yarn, such as core spun yarn, down yarn, toothpick yarn, but also requiring four or five kinds of yarn to mix and match, which increases the difficulty of proofing, but the fashion sense of the product increases sharply, the price space increases, and other factories are difficult to imitate, so the development of such products will not get bogged down in the mire of price competition.

Zhou Ti, manager of the OEM Marketing Department of Limited by Share Ltd, told reporters that under the influence of the European debt crisis, the obvious feature of Saussurea exports to Europe is that the high-end customers will not be affected.

Some high-end customers in Switzerland and Germany have not reduced their orders, and some low-end orders have not been affected, but the middle end orders have been greatly affected and orders have decreased.

Saussurea is mainly high-end products, so the decline in exports to Europe is not very large.

Zhou Ti believes that it is very important for enterprises to establish their own positioning.

Under the current circumstances, Saussurea determined the strategy is to make high-end products and develop high-end market.

Because of the rising cost of processing in China and the characteristics of cashmere products, it is not allowed to make low-end products again.

To ensure high quality, Saussurea is strictly controlled from raw materials.

Because of the high cost of raw materials, the cost of raw materials is higher than that of raw materials.

As a brand of COFCO, Saussurea also insists on strict control of raw materials in order to maintain the brand.

In addition, pay attention to the continuous innovation of processing technology.

The exhibition of Saussurea is designed for the European market. The product line is clear. Jacquard, embroidery and semi jacquard products are available. Even basic products, they have unique details in the necklines, cuffs, clothing edges, etc., showing the processing level and processing technology of the Saussurea fully to the customers, so that the knowledgeable professional customers can see the quality of the Saussurea products at a glance.

Zhou Ti told reporters that every time after the exhibition, there will be new ideas.

After participating in the exhibition, I thought that if we were to participate in the exhibition next year, we would like to have a booth, but we should photograph every style and make a brochure, and then send information to the relevant exhibitions.

At the same time, there are corresponding physical objects.

On display at the booth, so that if the guests see the new product publicity materials, if they are interested, they will be able to see objects on the booth.

Zhou Ti and Chen de Han both think that the German market is very good. The German guests recognize cashmere, and the deep development of the German market can bring huge returns to the enterprise.

As the organizer of the exhibition, Sun Xiaoming, general manager of China Textile advertising Exhibition Co., Ltd., told reporters that since the launch of the exhibition in February, it has attracted the attention of all parties.

The success of the exhibition marks that the white label exhibition has initially established its own image, and many famous brands such as HugoBoss, Strenesse, Adidas and so on have come to the exhibition to discuss.

Professional media in Germany, Japan and Austria also reported this exhibition.

At present, in the 11 official events of Berlin fashion week released by the industry, the white label exhibition has taken a place.

Textile Organizations or enterprises from Latin America, Eastern Europe and Asia also showed up and showed the intention of exhibitors attending the next exhibition.

Exhibitors also gave full affirmation to the first exhibition, which generally reflected that "although there are not many spectators, but the quality is high, there are many customers with substantial purchasing intention and strong international".

Due to the first exhibition, the white label exhibition still has shortcomings such as inappropriate location selection, but organizers are confident that the white label exhibition will become an international garment processing exhibition.

Therefore, in order to continue to expand the scale of the exhibition and further enhance the function and influence of the exhibition, the second white label exhibition decided to move the venue to the U3 exhibition hall of the main venue of the Premium senior women's Wear Exhibition Hall in July next year during the Berlin fashion week.