How To Control Merchandise In Clothing Retail Management

We must make it clear that whether we are a business or a brand, a franchisee or an agent, including our own brand, you must be responsible for what you sell. Designers can be very ambitious. As a retail manager, you can't be a commodity.

The cost input of retail enterprises and the profits of enterprises all come from commodities. Any enterprise, your shopping guide is beautiful. You are not living by selling people. You are living on sale.

The relationship between detailed control management and retail profitability is not acceptable to many people, nor is it understood. Indeed, China's market is very large, from south to north, from east to west, business is really good.

But think of it, you will find that we are doing retail management - we do not design, two do not produce, we are a typical retailer. For a long time, our retail concept is very simple.

The plan of product listing is a key link in the pformation of products into commodities. He is not a plan. Listing in commodity marketing management can no longer be described by technology. It is a higher link. It is an art.

I believe a lot of people will be able to get the goods up when they arrive. It's really easy, but should they? Is there so much?

Sometimes we complain about the time when the manufacturers don't deliver the goods. How many times do we bet on the weather? When the weather gets warmer, autumn clothes don't want to go up. Why? Summer wear can still be sold. Good! What time do you want to sell your autumn suit when you order it? You should have a plan. When you blindly shorten the time to market and extend the time of shipment, you want to shorten the autumn.

In the selling cycle, the inventory in autumn is equal, and it has nothing to do with the shopping guide and the shop manager, and is still complaining about their unfavorable sales.

The selling skill of the seller has been armed to the teeth, but we can't sell the goods well if we deliver the goods wrong, which requires us to follow the five principles of commodities and implement the "commodity purchase and distribution plan".

A basic purpose of commodity management is to establish our own standardization of retail enterprises, so as to support the terminal.

Commodity planning has the "Five Principles" outlined in the relevant definitions of the American Market Association.

(1) Right merchandise: suitable products.

(2) Right place: suitable place.

(3) moderate (Right quantity): appropriate quantity.

(4) Right price: the right price.

(5) timely (Right time): the right time.

If we are able to follow the five principles of commodities, we will deliver the goods correctly. That is to say, we should predict the demand of the target customers according to the objects of the business, and then we will give the customers the necessary commodities at the right time, with the appropriate quantity and price, arrange them in the right place, and guide the proper way of dressing and keeping. I believe that goods can be sold without speaking, which is what I call commodity management.

ZARA shop believes that many people have been there. Do we think about ZARA's shopping guide like shopping guide? FAB knowledge? Etiquette service? Is it used by others? Just a few words with you, people's shop is still flat at more than 40 thousand, because people strictly comply with the five commodity.

Therefore, the management of commodity retail is the plan and management that the enterprise takes the most advantageous place, time, price and quantity to push the specific commodity to the market in order to achieve the marketing goal.