Beauty Of Classic Design: Viral Spread

With regard to "classics", people are more willing to accept the concept of "classics can last for a long time". In fact, from the perspective of "classic style" Design The trend of development is almost a history of infernal affairs, and subversion and perversion are magic weapons to shape the classic design. There is no absolute, only relative.

What is "classic"? Few people can make an accurate definition. The Mona Lisa hanging in the Louvre is a classic, and the addition of a moustache on the Mona Lisa by Dushantida Vinci is also a classic; Gorgeous Baroque crystal lamps once held high the classic flag, but the minimalism of "less is more" can still replace the gorgeous position and become a classic.

It seems that people are more willing to accept the popular definition that what can be passed down for a long time is classics. In fact, from the perspective of "classic style", the development of design trend is almost a history of infernal affairs, and subversion and perversion are the magic weapons to shape the classic design.

To sum up, although the design trend of thought has been clear since the industrial revolution, it still cannot belong to the endogenous development logic. In other words, it may not be that design or art has some attribute that changes the society, but what kind of design and art the society needs to appear in order to regard the most representative of them as classics.

Who kept the beetle back? In the 1960s, someone once asked: Why didn't the beetle change its shape? Volkswagen responded with an egg painted with the tail of the Beetle in the advertisement, and said: "Some shapes can't be improved.". This is more like a set of words and an extremely successful brand marketing case, but we can't deny that for quite a long time, the sliding back cover and shape curve design of the Beetle has indeed been regarded as a classic. If "change" is just to pursue a sense of ritual, then the persistence of the Beetle will become the best annotation for the persistence of the classic.

When we want to investigate the reasons and look at the legendary history of the beetle for 70 years, we will find that there is a reason for the beetle classics in people's eyes today. As Arthur Leighton explained the sociological significance of the Beetle in The Beetle: "It has become a part of social customs. It has its own myth. People write books for it, publish magazines for it, and make movies for it like a star. There are thousands of anecdotes about it, and in cartoons it has become a rebel against the upper class." It is this kind of car that has changed the cold metal impression of the automobile industry in the past. It is its interesting styling design that makes people love this beetle, which is cheap, durable and has good handling performance. It makes the classic become an attitude that is ready to come out, and visualizes the deep needs of society and people for design. Suddenly, it was discovered that it was no longer important to explore who kept the beetle's sliding back cover, because memory never goes into the source of classic retention. If you can call out its name - beetle, why care what it overturned and what it retained.

In fact, in the era of large-scale industrialization, there are numerous classic designs like Beetles. If you can understand why American George Blaise classified the greatest design invention of the last century as zipper, you may be able to think how strong people's design desire is under the industrial noise. However, the zipper design at that time was purely for the convenience of industrial workers, and no one would think that the new term "zipper door" would be extended in the future.

There is no doubt that people have almost forgotten the outstanding wisdom of the designer himself for these classic designs. It is easier to remember the product itself before the product packaging. "If you want to do a good job, you must first sharpen your tools." This primitive impulse from human instinct has driven the leap and rapid development of design. In other words, it is the needs of society that designed them. Thus, the Bauhaus school's view that "design is for the public" originated here, which believes that design undertakes the engineering reform of society, rather than promoting the essential reversal of certain social attributes.

Classical design does not necessarily need to subvert history Picasso has always been suspicious of the social mission of art or design. He once expressed his insight to people who love his art: "Art is not truth, art is a lie, but this lie can guide us to know the truth."

The mission of design is generally the same. Its contribution to the development of human civilization is nothing more than "guiding truth", which is why in the past 60 years, the trend of thought in the field of design has constantly used a new doctrine to subvert the previous one, but how many classics can really subvert the historical process? Tired of "subversion", we said that classic design does not necessarily need to subvert history, sometimes creating a grand background may not be a good thing, and classics can also be warm, detailed, static and compromise. Fashion design was once considered as "fast consumption", and the change of seasons is inexorable. The entrance tickets to the three major fashion weeks in each season made designers sharpen their heads. But with more weird, weird and unintelligible, the aesthetic weariness of the fashion industry has become increasingly fatal, and the classic works of honoring masters have emerged at the historic moment. The skirt created by the late master Yves Saint Laurent in 1965, inspired by the geometric color pattern of the modern artist Mondrian, is a classic work worshipped by countless young people. In addition, it is good at eye-catching and unimaginable color matching, which still frightens people even today, It seems conceivable that today's famous ladies and women on the Champs Elysees in Paris and the Fifth Avenue in New York are still fascinated by this design, and that the classic geometric color block has also been relocated to the T stage after several subversions. Just like our traditional cheongsam, it interprets the classic totem that does not need to be subverted with its unique charm.

In fact, in today's increasingly practical and utilitarian society, the functionality of design is again challenged. Rosewood furniture is a classic, rare and true. But if you look at the classic with an open mind, many things that are not old and can be reproduced in industry can be as safe as the former. For example, Dali's famous "Melvester's Lip shaped Sofa", The first lip shaped sofa was made in Paris in 1936 under the supervision of Dali. It was so popular that in the following decades, this famous shaped sofa was repeatedly imitated by furniture manufacturers around the world. But what does it matter? The real design has nothing to do with whether it is copied or not. The classics that really stand the test of time must also be able to withstand the number of times they are repeatedly used, After all, the creation right of classics is in the hands of a few people, while the majority has the right to judge. Compared with history, the classic concept of aristocratic needs to be subverted more.

In that year, Hitchcock, the master of suspense, had a scene in the classic film "North by Northwest", which was repeatedly laughed at after its release: in the open country under a clear sky, Grant, wearing a gray suit suit, could still keep his shirt button and tie intact and run like a gentleman in the process of avoiding the pursuit of air planes.

Now, this "impossible task" has frequently appeared in various action films. The movie star Tom Cruise and others have even carried forward this classic model thoroughly. Now, do you think it is necessary to subvert history to become a classic?

?