Ningxia Textile Enterprises: In The Process Of Innovation, Do Not Forget To Support The Army.

On the eve of "August 1", the reporter came to the Ningxia Hui Autonomous Region to catch up with the upcoming news conference of the fourth cashmere fair and the third costume festival. The director of Ningxia Textile Bureau said that the Expo and costume festival will be held in September this year.

During the festival celebrating the "August 1" festival, journalists also felt a surge of patriotic support in Ningxia's textile enterprises. They did not forget to support the army in the process of enterprise innovation.

The director of Ningxia textile and industrial bureau introduced Ningxia at the press conference.

Four characteristics of the industry: the first point is the development of cashmere industry into a characteristic and advantageous industry.

Ningxia cashmere industry has international first-class production equipment, and has all kinds of cashmere products from cashmere raw materials, no plush to cashmere, cashmere yarn, cashmere sweater, cashmere clothing and other industrial chain.

The second point is that the apparel industry relies on brand to speed up its development.

In recent years, the western-style clothing enterprises represented by huinchuan company, cashmere clothing enterprises represented by Limited by Share Ltd, the Hui clothing enterprises represented by Mai Liyan company and the fur clothing enterprises represented by Chengfeng Industrial and Trading Company form the "Four Golden Flowers" of Ningxia clothing enterprises, forming a good situation that the small and medium-sized garment enterprises are going hand in hand with huinchuan and BOC.

The third point is that the wool textile industry has formed a certain scale.

The two wool textile parks, Wuzhong Litong Wool Textile Industrial Park and Zhong Ning and Zhen Mao textile park, have been established, which is a new economic growth point of Ningxia textile industry.

The fourth point is the construction of Ningxia eco textile industry demonstration garden to create new industries.

The autonomous region government takes the demonstration area core Park, the Ningxia ecological textile industry demonstration garden as the "two project" of the autonomous region.

It will be mainly composed of colored polyester fibers and downstream industries, including other chemical fiber and wool textile, cashmere textiles, high-grade cotton textiles, clothing, home textiles, industrial textiles, textile machinery and other ecological pollution-free textile industry.

Finally, the director of Dragon said: in September 25th this year, the Ningxia Autonomous Region government will jointly organised the fourth China Ningxia international cashmere fair and the third Western China (Yinchuan) costumes and Arts Festival with the China Federation of textile industry.

A number of initiatives to support the army will also be reflected in the activities.

The reporter came to the Limited by Share Ltd of cashmere industry. Ma Shengguo, chairman of the company, was a veterans. His business was awarded the title of "national quality advanced enterprise" by the Ministry of foreign trade and economic cooperation. He was also named "outstanding township entrepreneur in the whole country".

He retired and never faded. He always kept in mind his mission and responsibilities on his shoulders, and was bold in developing and innovating.

The Limited by Share Ltd has always maintained the strong fighting spirit of its servicemen, and the development of the silver cashmere industry under its guidance is growing.

In 2007, the company implemented a major asset reorganization and gained new opportunities and challenges.

There are more than 2000 employees.

After more than ten years of development, the industry structure of the silver cashmere industry is becoming more and more reasonable and its operating efficiency has increased year by year. It has become an important representative of Ningxia's highly paid technology enterprises.

Ma Shengguo said: "our goal is to enhance the right to speak in the world's cashmere market, so that the quality of Chinese cashmere can truly reflect the value of" soft gold ". Ma Shengguo, a successful businessman, did not forget to nurture the army he grew up and support his society. He actively supported the army, rewarded the community, helped the poor and warm the staff, and spared no effort to devote himself to public welfare.

Later, the reporter also went to Mai Liyan industry and Trade Co., Ltd., a company specializing in the production of Hui clothing. It is a social responsibility enterprise under the Ningxia Mai Liyan charitable foundation.

On the basis of widely absorbing and absorbing the characteristics of the costumes of Arabia countries and other Islamic ethnic minorities in China, Mai Li Yan's clothing has been constantly innovating independently and has stood out in many Hui costumes.

The brand design of Mai Liyan is based on the concept of "awe and beauty". It adheres to national aesthetics and fads. It is fashionable, legal and convenient to wear.

As a messenger of Islamic cultural exchanges between China and Arabia and Southeast Asian countries, "Mai Liyan" brand has played a positive role in promoting cultural exchanges and economic and trade cooperation between Ningxia and China and Arabia and Southeast Asian countries.

In recent years, Ms. Hong Meixiang, the founder of "Mai Liyan" brand, is very concerned about people's livelihood and actively engaged in charity activities. Her bright smile is full of care and affection for everyone in the world.

She supported 31 projects such as education, poverty alleviation skills training, mother water kiln and many other activities to support the army.

After that, the reporter also visited Hsing Chuan Garments Co. Ltd.

The company is located in the national economic and Technological Development Zone of Yinchuan, Ningxia. It has a modern industrial workshop of nearly 30000 square meters. It produces 1 million pieces of men's and women's suits, casual wear, windbreaker, trousers, shirts, women's fashion and fur clothing.

The leading product, "Hui Chuan" brand suit, has won the title of "famous brand product" and "famous trademark" in Ningxia.

Finally, the reporter came to Chengfeng Industrial and Trading Company, Ningxia Chengfeng industry and Trade Co., Ltd. was a private enterprise reformed in 2000 on the basis of the fur factory of Lingwu City.

They make use of the advantages of Ningxia sheep breeds in comparison with many resources.

From leather purchase, raw leather dyeing to finished products to make a professional production.

Wherever journalists went, they were deeply moved by the sincerity of their company, the true feelings of giving back to society, and the beneficial contribution of supporting the army.

Enhancing the enthusiasm of employees for patriotic and military support has become a conscious action in the development of enterprises.