Jiangsu Textile Industry Is Committed To Changing The Traditional Mode Of Development For Structural Adjustment.
In the first half of this year, influenced by external economic environment, the growth rate of output value and export delivery value of textile industry in Jiangsu decreased compared with the same period last year, showing a slowdown in production growth, a severe export situation and a decline in domestic sales growth.
Xie Ming, President of Jiangsu Textile Industry Association, pointed out that there are four major problems in the economic operation of textile industry at present: first, the reduction of orders; two is the increase in inventories, three is the rise in costs, and the four is the decline in efficiency.
1~5 months, Jiangsu's textile enterprises above Designated Size reached a total industrial output value of 484 billion 250 million yuan, an increase of 9.32% over the same period last year, and the growth rate dropped by 12.82 percentage points over the same period last year.
The sales value reached 469 billion 536 million yuan, an increase of 7.74% over the same period last year, and the growth rate dropped by 13.59 percentage points over the same period last year.
In terms of exports, Jiangsu textile and apparel exports totaled 15 billion 281 million US dollars in 1~5 months, down 1.09% compared to the same period last year.
Among them, the export of textiles was 7 billion 609 million US dollars, down 2.73%, and clothing export was 7 billion 672 million US dollars, an increase of 0.59%.
In 1~5 months, the domestic sales value of textile enterprises above designated size was 339 billion 518 million yuan, down 7.37% from the same period last year.
But in the face of many unfavorable factors, Jiangsu textile industry has been committed to restructuring in recent years by changing the traditional mode of development, from the growth of quantity to the development of efficiency and intensive development.
"Enterprises are trying to find a breakthrough, and strive to improve their competitiveness from the aspects of internal management, channel construction, brand promotion and so on."
Xie Ming said.
Space for management
Affected by the price of cotton, cotton textile enterprises will reduce output and benefit this year.
At present, the price of cotton per ton in China is higher than that in the international market 4000~5000 yuan, forcing enterprises to choose cotton as much as possible according to product needs.
In some cotton textile enterprises surveyed by journalists, the use of imported cotton has reached or exceeded 50%.
Under such circumstances, Jiangsu cotton textile enterprises strive to expand their living space by strengthening management.
Since this year, Jiangsu Donghua Textile Co., Ltd. has been actively accepting small orders, especially air spinning orders, which they did not want to receive in the past.
Small order production is not high, labor intensity is great, almost every day to change a variety, production is difficult to manage, quality is more difficult to control, but through efforts, customers are very satisfied with the quality of their products.
Zhangjiagang Jinling Textile Co., Ltd., taking advantage of the current reasonable price of equipment, speeds up the upgrading of equipment, improves the degree of mechanization and reduces employment.
In the first half of this year, the company invested 60 million yuan for equipment pformation.
At present, the labor volume of Jinling textile has dropped by about 27% compared with the peak.
The Jiangsu Shuang Shan Group has quantified the cost control and efficiency improvement into every process, so that every parking lot is quantitatively analyzed and quantitatively assessed, and the fixed cost is reduced by efficiency and the cost is reduced.
The company controls three major consumption indicators of cotton consumption, energy consumption and machine material by means of increasing revenue and reducing expenditure.
In the first half of the year, the company was put into use through energy saving renovation and new energy saving equipment, saving 2600 tons of standard coal and saving electricity by 7 million 400 thousand degrees.
1~6 months, the company achieved sales revenue of 448 million yuan.
Efficiency to informatization
In June this year, Yueda textile, as the only representative of the national textile industry, participated in the exhibition of informatization and industrialization integration sponsored by Ministry of industry and information technology.
A number of Party and state leaders visited the booth of Yueda Textile Group, and affirmed the achievements of the two integration of Yueda textile.
In the first half of this year, Yueda textile firmly kept its grip on the objectives, not to relax, ensuring high efficiency, high quality and multi output, reducing the cost and increasing efficiency. In May, the production and sale of yarn exceeded 2000 tons, achieving the best results in history.
Among them, due to the integration of the two technologies, we must achieve high efficiency.
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In the huge production workshop of Yueda textile, which machine has stopped, there is something wrong with it. It can be seen clearly through the integrated management platform of the ERP system. If the leader travels in a foreign country, he will be able to approve all kinds of documents as well as the company with his laptop.
Yueda textile has made remarkable achievements in the two national integration and promotion work: one is cotton distribution management system, the other is on-line monitoring system for cotton spinning equipment, three is loom online monitoring system, four is Uster expert system (online quality monitoring system), five is clothing production management / clothing CAD design, and six is digital archives management system.
Jiangsu Yueda textile group was awarded the title of "national cotton textile industry two integration and demonstration enterprise" and "national cotton textile industry two integration and outstanding contribution" by the Ministry of industry in April 2011.
"Two integration is the first step, and technological innovation is the key."
Yueda textile group thinks so.
It is reported that Yueda textile will continue to promote the construction of ERP information system this year and implement the ERP phase two project. On the basis of the on-line monitoring system of the first cotton spinning equipment, it will carry out the two phase online monitoring system for cotton spinning equipment and further promote e-commerce.
Benefit from new products
The more difficult it is, the more developed new products have become.
Jiangsu
Enterprise consensus.
Jiangsu Huaye Textile Co., Ltd. follows the rule of 80: 20, that is, 80% of the profits come from 20% of the products, and actively develop new products.
The company developed a number of patents for tubular yarn dyed fabrics, new bamboo charcoal outdoor sportswear fabrics, and healthy and comfortable bamboo charcoal outdoor sportswear fabrics.
At present, the company's new product sales account for about 82% of the total revenue.
Shuang Shan group broke the traditional pattern of pure cotton production, and developed 26 new special products like rabbit hair three in one blend, pure viscose siro spinning, compact spinning, core spun yarn and so on.
On the one hand, Jiangsu Dasheng Group continues to do a good job in the development of a new multi component series of functional products, and the development of the blended products of biomass regenerative fibers such as chitin, silkworm pupa protein and other biomass fiber, fine linen and other fibers. On the other hand, the application field of cellulose fiber products is expanded to develop new products with unique characteristics and leading market for different fields of brand enterprises.
At the beginning of July, when Premier Wen Jiabao of the State Council investigated in Jiangsu, Miu Hangen, chairman of Sheng Hong group, participated in the Forum on behalf of Jiangsu textile enterprises. He told Premier Wen about the development of enterprises and the difficulties faced by the industry, and put forward his own proposals.
From 1 to June this year, the sales revenue of Sheng Hong group increased by 14.05% compared to the same period last year.
Miu Hangen said that Sheng Hong Textile Research Institute, with the national enterprise technology center as the carrier, set up specialized research institutes, engineering technology centers and post doctoral mobile stations to boost the pformation and upgrading of the textile industry in the whole province and even the whole country.
Future to brand
Since this year, the market competition intensifies, let Jiangsu textile and garment enterprises further realize the importance of brand.
"Some enterprises will design, fashion and brand run through the front and rear industry links, strengthen the channel construction, increase fashion elements, and increase the added value of products."
Xie Ming pointed out that in difficult times, some enterprises will take the lead in the market and play a leading role and exemplary role.
In addition to the leading role of Bosideng, red bean, Yalu and black peony, some emerging brands have also stepped out of their own path.
If the Ministry of industry has awarded the "China fast fashion brand focus construction demonstration base" title, Jiangsu aldun Garments Co., Ltd., brings the international advanced SPA business mode into the Chinese market dominated by manufacturing, forming a unique "aldun model".
This year, the company takes the brand operation as the center to increase the channel construction, and the sales growth rate is over 30%.
Sandio, landscape silk and so on, which also maintain good growth momentum.
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Driven by these brands, many textile enterprises and foreign trade enterprises have intensified their efforts in brand building and enhancing the awareness of new brands.
Zhangjiagang Jinling Textile Co., Ltd., on the one hand, set up sales R & D companies overseas, directly communicating with local downstream garment enterprises, mastering first-hand information, helping customers develop more marketable fabrics, and actively exploring the creation and promotion of their own clothing brands and cultural brands.
Zhen Yang Group has developed high-end products mainly based on rabbit hair and imitation marten, and has realized the breakthrough in the domestic market.
The company has also registered 3 trademarks such as "Su Tina" and so on, and has launched a series of "Na" products.
The company's goal is very clear, that is, to develop the domestic market and take the road of brand.
"Despite the fact that the whole industry has been running under more difficult conditions in the first half of the year, Jiangsu textile enterprises continue to stick to their own and show their own demeanor."
Xie Ming said, "in the second half of the year, with the concern of all sectors and the efforts of enterprises, Jiangsu textile industry is confident that it has achieved good results."
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