Different Styles Of Clothing Shops Are Different.

The different locations of the shops have great influence on the clothing business, and the marketing strategies for customers from different places should also be different. Therefore, if the location is consistent with the type and style of the store, it is a good store location, otherwise it is not. Common Couture Gathered in the core business district and near the station. Let's take a look at the advantages and disadvantages of these two local clothing stores.

1. clothing stores in the core business district

In such areas, the combination of many mobile customers and different age groups will result in differences in attractiveness between men and women and their age. In this way, it is easy to use the influence of the center and the polymerization effect produced by the radiation force to develop itself. Shops thriving in commercial centers (but not crowded) usually give customers a sense of trust and yearning. Especially for the purchase of selected items, most consumers are willing to shop in many shopping centers, so as to make better comparison and purchase. Therefore, it is better to establish clothing stores in such areas. In our country, such as Beijing's "Wangfujing Commercial Street", Shanghai's "Nanjing Road Commercial Street", "Huaihailu Road Commercial Street" and Tianjin's "peace road Binjiang Road Commercial Street" and so on are all such commercial centers, their influence and radiation force are all trans regional.

The commercial center is generally the area with large traffic volume, high frequency of purchase and high quality of purchase. Most of the customers who come here show strong psychological characteristics of seeking quality, seeking good and seeking beauty, and the sensitivity to price is relatively low. Therefore, in these areas, the quality of commodities is good, the varieties should be complete, and there is a strong trend of time and a sense of the times. At the same time, the price is relatively high.

But at the same time, the public marketing plan felt that the cost of these areas was relatively high, and the competition was strong. All walks of life were not the ideal locations for all shops. They were more suitable for mid-range clothing stores and clothing stores. Shopkeepers should provide services to customers in a targeted manner. During holidays and customers, customers should be encouraged to use appropriate marketing methods, and students can be employed flexibly. Because they have a certain understanding of the popularity of clothing, can reflect the psychology and aesthetic of the younger generation, and easily communicate with customers.

2. near the station or the main road.

This area is centered on the mobile customers, the business circle is the center, the business circle is wide and the passengers are concentrated. Generally speaking, a good shopping environment should be established first. For example, if there are large vacant places before the store, it is convenient for customers to enter and leave. The shops in this area do not have the group superiority formed by the commercial center area, mostly belong to single combat or small group collocation. Therefore, it is most important to highlight their own advantages. Customers who purchase such stores tend to be more convenient and realistic. Shops should be dominated by medium or cheap clothing, such as general inexpensive clothing.

The station is mainly based on the passengers who take public transport. However, because of their age, occupation, hobbies and purposes, there are business travelers, traveling and visiting relatives. Because of the large flow of people, the commercial value of the lot is relatively high, and they can make great contributions to the operation of the shop.

But the commodity must meet the needs of life, the price is not high, and easy to carry, the purchase of clothing, customers will generally take a long time to wait for the intention, so most of them will not rush to buy. Such areas are not suitable for clothing stores unless the traffic arteries are near the shopping area, such as a small clothing store in the Xidan subway station, which will attract many customers.