Clothing Industry Run By Entertainment And Catering Has Become The New Favorite Of Shopping.

"The shopping center is eaten by" this business classic language seems to have been implemented in Shenzhen. Recently, many people who like shopping mall will find that more and more restaurants and entertainment shops are in SHOPPING MALL, and the clothing stores that have been in the main position have a tendency to "lose weight" recently.

In the industry view, this is the "sequela" brought about by the rapid development of e-commerce in the retail industry. However, there are also insiders who believe that it is wise for the shopping center to prepare for the adjustment of the format to attract passengers because of the worry that the business may decline in the next one or two years.

Dining Entertainment has become the new favorite of shopping centers?

Recently, if the citizens of Shenzhen enter some shopping centers, they may feel that the proportion of food and entertainment has increased over the past period: COCOPARK is basically dominated by light food and restaurants in the negative Star Plaza; the two level clothing store in the coastal city has disappeared quietly, instead of a well-known hot pot shop to be opened, and a new entertainment project called Mai Mai music factory on the four floor is designed to make private records for the citizens who like singing.

This is not everyone's pure feeling, but the proportion of restaurants and entertainment shops in shopping centers has increased over the past year. Nanshan District, a large shopping center responsible person said, compared with the same period last year, the number of main shops in the field more than three, all are restaurants.

The head of a shopping center in Futian District confirmed to Nandu reporters that the SHOPPING MALL had the fastest growth in catering business this year, and the overall contribution rate exceeded that of the department stores. clothing Category, can be said to be a new favorite of shopping center operators.

Professor Wang Xianqing, director of the Institute of circulation economics of Guangdong University of Business, thinks that the shopping center industry is in a stage of rapid development. After the blind development period, the specialization and differentiation of SHOP-PING MALL will have a clearer trend.

The increasing number of restaurants and entertainment shops will have a "gathering effect" for shopping centers, which will greatly benefit the future development of shopping centers. In addition, many restaurants and brands also want to enhance their image through shopping centers. Now many chain catering enterprises are only willing to enter shopping centers and do not consider other places. This is also a major reason for the rapid expansion of shopping centers in restaurants.

"Sequelae" on VS's "rainy day" theory

For Shenzhen shopping center catering and entertainment phenomenon, Shenzhen retail business practitioners have their own different views, of which "sequela" theory and "wise move" theory has been supported by more people.

Shenzhen business veteran Wang Biao believes that because of the impact of the electricity supplier, the market demand has changed significantly. The shopping center's "flag change" is a "sequela" brought about by the commercial electronization. "I think the electricity supplier has the biggest influence on the clothing industry, especially many brands of clothing and fast sales. The Internet is the main selling position, and consumers are buying more and more online clothes on the Internet. This is an important reason why clothing stores are constantly losing weight in shopping centers.

With the development of Commerce, consumers are paying more and more attention to the experience of shopping. The increase of catering and entertainment services on the one hand shows that the consumption structure of the public is changing, and consumer demand will produce corresponding services. On the other hand, it can be seen that these projects are unable to provide consumers with the current network.

For example, viewing, buffet and so on, consumers must be present to experience, and at the same time, these stores have the characteristics of specialization and uniqueness, so the support of customers will be more and more open.

However, there are also reasons for Shenzhen retail professionals to explain why Shenzhen shopping centers are heavy dining entertainment and light clothing from the perspective of reducing future risks. The head of the shopping center believed that, from the second half of last year to the present, whether the supermarket department store or shopping center, although the year-on-year growth has increased, but the growth rate has slowed down, and from the first half year's report of many retailers, the prospect of business in the next year or two will be kept in a lot of variables, and the performance is likely to decline further.

Under such circumstances, the catering industry has a low rent contribution rate, but it can maintain quite a lot of popularity. It can not only increase the consumption stickiness of the customers, but also keep the occupancy rate of the shopping center. Therefore, it is advisable to take precautions to make changes.