Upgrading Of Network Brand Marketing Of Footwear And Garment Enterprises

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How can footwear products achieve better profits? How can we promote the upgrading of online brands through marketing?

Recently, the Quanzhou economic and Trade Commission and the Quanzhou Electronic Commerce Association held a "

With the theme of salon "creative business marketing", Shishi, Jinjiang and Quanzhou foreign trade enterprises, processing enterprises, online brand companies, and traditional business enterprises are responsible for the Forum on Internet brand building and creative marketing communication of e-commerce.

With the maturity of e-commerce enterprises, the era of no brand "grassroots" is slowly coming to an end. Brand operation has become the focus of the power of e-commerce enterprises.

In view of the bottleneck and crux of the development of e-business, the discussion on the upgrading of online shoe and clothing brand and the creative marketing of e-business put forward effective measures to crack down on the current development of e-commerce and accelerate the development of e-commerce.

On the theme of "online brand upgrading and creative marketing of electric business", participants of foreign trade enterprises, processing enterprises, online brand dealers and traditional business enterprise business leaders held a forum on the Internet brand building and the creative marketing communication of e-commerce.

It is understood that along with

The situation is becoming more and more unoptimistic and the traditional processing orders are decreasing. More and more shoe and clothing enterprises hope to create their own brand through the new network channels. But how to enhance the brand to the brand? How to upgrade the brand "network stall" to a flagship store? This is the core issue that needs to be solved in the upgrading of shoes and clothing enterprises' network brand.

"Why do online brands need to be upgraded? Because the needs of consumers have changed."

Zhang Yane, partner of Addie, an e-commerce marketing organization, said that consumers have already upgraded to meet the needs of food and clothing and the function of products, to the emotional appeal and the demand for brands.

It is reported that consumers now have the convenience of Amoy cheap and Amoy. From the perspective of experience, sharing and participation, Internet consumption shows greater advantages.

In the theme salon, "network brand building and brand upgrading" and "business creative marketing communication" are shared. Participants will ask questions and interact with each other, and the organizers will interact with some of the participants.