Quanzhou Spend 100 Million On Men's Wear Museum

A few years ago, the State Council issued a document that listed the museum as an area to encourage and support private enterprise investment. In recent years, various industrial museums sprang up like mushrooms. Among them, Quanzhou, a well-known domestic menswear brand, has also ushered in its first ever. Men's clothing Cultural theme museum. Reporters learned that other industries of the industrial theme museum is also brewing.

Industrial museums are becoming popular

In developed countries, all kinds of enterprise museums have become the main positions and windows for famous enterprises to collect, study, display their own development history and corporate culture, and become a witness and part of the whole social civilization process. In China, the understanding of industrial museums is just like the understanding of the concept of corporate culture, and is still in the initial stage of enlightenment.

In recent years, a large number of industrial museums have emerged in China. For example, the Museum of wine culture built by Chang Yu group, the Museum of modern bamboo industry built by Zhejiang Yong Yu bamboo Limited by Share Ltd, the Chinese shoe culture museum made by Zhejiang Red Dragonfly Group, the Shanghai Metersbonwe Clothing Culture Museum of Metersbonwe group, Tsingtao Brewery museum built by Qingdao beer group, and Wuliangye Wine Culture Expo Museum invested by Wuliangye group.

Some experts believe that, compared with many public funds which are difficult to finance, the public museums that are forced to "support the facade", the flexibility in the use of funds and the flexibility of the office mechanism is the obvious advantage of the museum. Industrial Museum is the highest display platform of corporate culture. Internally, it is a base for motivating, educating employees, gathering people's hearts and cultivating cultural identity; external, it is the window of corporate identity, and can even be an integral part of the whole public cultural service system.

Men's theme fits Quanzhou's characteristics

The first in Quanzhou Men's clothing culture theme museum It will be open to the public as a public welfare tourism project, so that the Chinese people can enjoy the feast of Chinese men's clothing culture at close range. Reporters learned that the museum has been built by seven wolves company for 4 years and invested more than 100 million yuan. The museum has an area of 10000 square meters and a display area of 5000 square meters. The museum now contains nearly 1000 exhibits in the late Qing Dynasty, the old society period, and modern male clothing and various daily necessities and fashion lifestyle items. Among them, costumes include precious dragon robes, Liriodendron, shawl, robe and so on. Accessories include fine craft glasses, hats, shoes, tobacco bags, tobacco boxes, and some old photos that record historical changes. At the same time, the museum also has clothing production tools, such as sewing machines, and fashion lifestyle items such as polo, racing car, adventure gear and so on. It is worth mentioning that the museum also has a collection of famous painter Guo Runwen's sewing machine series "eternal memory".

Insiders say Quanzhou Men's wear brand The theme museum of men's wear meets local characteristics. Some other industries are planning to build a theme museum that combines the history of the development of the industry and the history of entrepreneurship.

　　 European and American countries can also experience hands-on experience.

Unlike those solemn, solemn traditional museums, the industrial museums funded by some enterprises seem to be more cordial and lively. When people enter the industrial museum, they can experience the unique culture and technology of an enterprise. The Coca-Cola Museum in the United States is a typical example. In the United States, the Coca-Cola Museum has been built into Coca-Cola Park, and then become a local tourist attraction. It has a very high popularity. In May 24, 2007, Coca-Cola group also built a new Coca-Cola Museum in Pang Burton square, Atlanta. This new museum is two times the size of the old museum, worth 96 million US dollars, and the title is "New World of Coca-Cola" of Coca-Cola. Here, visitors can not only see how Coca-Cola is made, but also have a production line.

The Coca-Cola that just goes offline is a souvenir, and according to one's hobby, it can also choose different patterns and draw it on Coca-Cola's bottle with special machine, and this process is entirely self made. In addition, people can appreciate the thrilling 4D happy factory theater, and tell Coca-Cola's secret recipe tour.

In Quanzhou Men's clothing Journalists also experience similar functions in the Museum of cultural themes. For example, after less than 10 minutes of human body 3D scanning, and 5 hours of design, cutting and sewing, a set of men's clothing can be delivered to the consumer. This is the speed of the 3D scanning system. Li Hongliang, director of the seven wolves brand center, said that the human body 3D scanning system, international standards and the United States standard testing laboratory, the new sewing equipment laboratory and so on, laid the foundation for the future efficient production process of the enterprise, and the museum cultural elements will give inspiration to the future product design and brand spirit construction.

Reporters learned that nowadays in almost all developed countries in Europe and America, almost every successful enterprise has its own museums, such as Mercedes Benz, BMW, Boeing, Microsoft, Kodak, Hershey Chocolate, Halley locomotives and so on. These museums are more modern, like an amusement park, which has become a window for the dissemination of corporate documents. According to expert analysis, China has always been good at accepting foreign useful experience, and museum marketing is also adopted by Chinese enterprises soon. "The practice of museum marketing does not necessarily require a lot of writing. As long as we understand the spirit of the museum, understand the spiritual consciousness of the museum and attach importance to the corporate culture, we can disseminate unique cultural ideas through some nuances.