Home Textile Industry: The Two Or Three Line Cities Take The Lead Relay Baton.

For now

It seems that the right place and the whole people do not occupy the market. Because of the unitary nature of the industry market, although the policy level is constantly supporting, the overall industry situation is still not optimistic. There are not many positive factors in the development of the whole industry. The development of the economy has slowed down and the orders have been sharply reduced due to the economic environment.

Correspondingly, the market development of the entire industry has also shown a special trend. The proportion of the first tier cities which has been highly praised by the industry in the past has been significantly reduced in recent years, while the proportion of the two or three tier market is rising.

With the development of industry and the continuous acceleration of market layout, the increasingly competitive front-line market has become an unspeakable "pain" for many enterprises.

In recent years, the cost of raw materials, labor costs and rent has been rising. The increase in operating costs has directly led to the shrinking of corporate profits. In the face of small profits and quick turnover, enterprises in the consumer market are afraid to raise prices so that the first tier cities will undoubtedly become "chicken ribs" for many businesses.

Compared with the first tier market, the two or three line cities are beginning to emerge, and their profit growth points are constantly improving. They play a more and more important role in the decision making of many home textile enterprises. With the strong backwardness advantage of the two or three line market, it has gradually become the focus of competition in the industry.

First tier cities gradually become "chicken ribs" two or three line cities emerge.

At present, for the home textile industry, due to the unitary nature of the industry market, although the policy level is constantly supporting, but the overall situation is still not optimistic about the home textile industry. The development of the economy has slowed down the order, the consumption is weak, and the inventory of enterprises has been increasing. The home textile industry undoubtedly ushered in the industry shuffle era.

The corresponding market development of the whole industry has also shown a special situation. In the past few years, the market proportion of the first line cities which occupied the heavy share of the industry has declined obviously in recent years, and the proportion of the two or three line market has been rising continuously.

With the development of industry and the continuous acceleration of market layout, the increasingly competitive front-line market has become an unspeakable "pain" for many enterprises.

Reporters learned in the interview that since 2010, with the impact of many factors such as the housing regulation policy, the development of the real estate industry in the first tier cities has gradually slowed down, and the volume of housing turnover in the first tier cities has begun to decline.

Relevant data show that by 2010, the total volume of Beijing, Shanghai, Guangzhou, Shenzhen and other first tier cities fell by more than 20%, and the average new home area decreased by 6% in the same proportion. Although the industry indicated that the impact of the housing industry on the textile industry could only be revealed after half a year, the decline in the volume of real estate pactions is undoubtedly exacerbated by about 40% of the domestic textile industry, which is dependent on the real estate industry.

On the one hand, the international environment has not greatly improved the export of home textiles, and even the order has declined. Under the situation of the superposition and stagnation of real estate pactions, the consumption of home textiles in the first tier cities has become more rational. The whole line market is basically approaching the saturation state. In the face of the cold market, many enterprises are bound to find another way out.

Insiders told reporters that the business of the first tier cities is becoming more and more difficult now. The rising cost of raw materials, labor costs and rents has led to the shrinking of the profits of enterprises. In the face of small profits and quick turnover, the consumer market is also afraid to raise prices so that the first tier cities will undoubtedly become "chicken ribs" for many businesses.

"In recent two years, the real estate control policy has been continuously promulgated, the first tier cities have become the main target, and the two or three line cities are properly controlled and relaxed, and the real estate industry has gradually shifted to the market. Even the districts and counties are also tall buildings, so that the volume of housing turnover in the two or three line cities appears to be" rising in volume and price ".

Moreover, the development of the industry is full of strength. As the downstream of the real estate, the textile industry has been greatly beneficial. "

Provincial household textile industry responsible person said.

"In the past two years, compared with the first tier cities, the two or three tier cities have relatively low labor costs and land use, which, to a certain extent, have increased the profit point of enterprises, coupled with the increasing purchasing power of two or three tier cities, and many enterprises are optimistic about this market."

The two or three line cities take the lead, "relay baton" market layout still needs reason.

According to the Ministry of land and resources monitoring data analysis of several cities in China, the real estate regulation in the past one or two years has been constant. The land price of the two or three line cities has increased by more than that of the first tier cities. China's comprehensive land price has increased by more than 5% of the 14 cities, and the first tier cities are only Shanghai.

This is undoubtedly a favorable factor for the development of home textile industry.

At the same time, our country is concentrating on the construction of small and medium-sized cities and towns, and the pace of urbanization has been accelerating. Consumers in the two or three tier cities have become the main force in the home textile industry, and the corresponding 8090 are entering the wedding period. The average birth population is more than twenty million after the whole 80. Most of them are concentrated in two or three cities, which is also an invisible support for household consumption. Insiders say that the two or three line cities will become the development of the household industry in the next few years.

"Enterprises must develop market research in the two or three line market, and accurately locate and research products in the light of the great economic environment.

Just like a production enterprise in our province.

It is combined with the "North South parade" and the bottleneck of the development of fabric in the province, which is more suitable for our market demand and is welcomed by consumers as soon as it goes public.

A textile company in charge of our province told reporters.

As a matter of fact, most of the textile enterprises in our province are doing export trade. It is a little difficult for them to find the way home. But in order to get rid of the stagnation of enterprises, many enterprises are exploring the two or three line market, and they also work hard in terms of brand and social effects.

A typical way to create brand is to set up stores. Currently, in the two or three line market, the home textile industry also mainly takes stores as the main position and main battlefield of competition. However, under normal circumstances, the number of stores should be directly proportional to the turnover. In addition, stores should strengthen management and service levels, so as to achieve the reputation of word-of-mouth.

With the deepening of the national development strategy, the entire textile industry

The home industry is moving to the central and western parts of China, and the two or three tier cities in these areas are more intensive. With a series of favorable factors, the dealers and manufacturers of home textile products have attached importance to the two or three line market. Many enterprises have begun to consciously launch the development strategy of the two or three line cities.

Although the two or three line market seems to add some confidence to the development of home textile industry, the development of home textile industry is almost on thin ice in recent years. When we see the broad market prospect of the two or three line cities, enterprises and distributors should be more rational and can not blindly expand or gather together, but this is not conducive to healthy development but leads to vicious competition. Only by combining their own forms and problems can we make the road of enterprise development go further and more smoothly. The two or three line cities will become another opportunity for the development of home textile industry.