The Success Of Using 21 Kinds Of Low Cost Marketing Is Effortless.

The company is based in Washington, D.C., with more than 100 employees, earning an annual income of $10 million, and does not have to worry about the cost of marketing.

But Carson Hager, the founder and President of the company, emphasizes the use of creative and low-cost marketing strategies.

"Traditional advertising is not for us."

"We won't spend millions of dollars on it," Hagrid said.

1. build a blog.

Hagrid believes that you can create a free blog space on special blog service websites and write interesting articles related to your business.

To increase traffic, you can comment on other related blogs and link back to your own blog.

2. cultivate loyalty.

Denis, founder and public relations expert of WriteBrainMedia company.

Dorman (DeniseDorman) believes that training loyalty programs can bring many repeat customers. When they become loyal customers, they can provide them with shopping preview, discount information, important industry insider information, or products and services that only provide the best customers for the company.

Give them discounts, gifts or other incentives if you buy them again.

If you create emotional connections between your product or service and your customers, you will become a brand name in their hearts.

3. information dissemination

Free and low-cost news and information distribution through websites like PRWeb.com can help you promote your business online, and others include websites like Mininova.org and i-Newswire.com.

4. mining data

In order to make GreenTango restaurants more efficient, Billy, 37, and ELISA, 36, are Billy.

Mo Ping (AlissaMaupin) began offering online ordering and SMS ordering.

While making customers happy, these characteristics also bring an additional benefit to customers: some online and SMS ordering information makes it convenient for the company to set up a database to track the shopping habits of nearly 4000 customers registered and consumed on the system.

The restaurant, run by 3 people, has annual sales of about $1 million 500 thousand.

5. oral propaganda

Koboro (Kobler) recommends that you do some oral propaganda in the place where your customers are present: such as a local trade association meeting, a national investment promotion conference, or a guest lecturer at a local college or university.

You can also hold a publicity campaign in the company, "said your company." please ask your customers and potential customers to come and ask your distributors to support you, so that they can pay the cost of the event or provide some latest products for display in the window.

6. email marketing

Marketing consultant, "

Scott (Tips and Traps for Marketing Your Business) is one of the authors of the book.

Cooper (ScottCooper) suggests that once you have collected enough data in your internal database about customer buying patterns, seasonal needs and product preferences, they will be used for marketing.

Using this information, through targeted e-mail, direct mail and in store promotions, you will achieve great success because of the support of data analysis.

7. let employees become sales tools.

GreenTango employees have different brand information on T- shirts, hats, aprons and even buttons.

Billy.

Mo Ping said: "when we launch a new product, you can see it in the uniform of the employees". (BillyMaupin)

In order to expand sales, employees should be trained to sell some products on the menu.

8. conduct an investigation

Expand your publicity through a poll designed by yourself.

Survey your audience on issues they consider important, and regularly publish findings related to your business.

9. return gifts

Whenever customers bring a business to the plation company Choice Translating Inc., they receive a gift: a high quality gyroscope (with LOGO on the company) or a handicraft from Peru.

Michele.

Manad and MichelleMenard founded the company. She said customers would be very excited.

Each gift is only 5 dollars, but "customers will be overjoyed" and will always remember her company.

10., make use of the strength of the group.

He thinks that you can post your company profiles on some social networking sites such as Facebook, LinkedIn and MySpace, so that you can build a group of your own.

You can exchange information with others online free of charge.

In addition, whenever new users join the group, the name of the group will be displayed on the profile page in real time.

"Issuing announcements through groups is a good way to publicize yourself."

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11. become an industry expert

Mo Ping and his partner designed the salad menu for GreenTango. He said: "as a saying goes," do it well if you want to do it ". We want to be the best in a particular field.

"You can do that too.

Koboro said that business owners could try to get a certificate from a college or university's non academic project in a specific field, or get a certificate from the guild to enhance their credibility.

12. make good use of the resources you have.

Koboro thinks you should take all kinds of communication and contact modes as marketing opportunities.

Clearly mark your product or promotional information in letters, invoice mailing and other communication forms.

Put your LOGO on your envelope or postcard, put LOGO, contact information and links to discount and information pages on your website in your email signature.

Plan at the end of 13.

In the last month of the year, check out your target media's editing schedule in 2009.

"You can easily find the content on every magazine's website, browse the theme of each plan, and make a form to make your company appear in relevant reports," he said.

14. competition, then repeat it.

When GreenTango entered the "best salad" final of a local newspaper, Mo Ping and his partners immediately announced that they sent a batch of e-mails to their customers.

He thought it would be a good idea to participate in competitions sponsored by the media, industry associations and other organizations.

15. make use of readers' letters.

He thinks that if your company's reports are suspended, you can often comment in the form of "letters from readers".

Your comments will be seen by the originator of the story, and will also attract the attention of the editor. You may become their future report.

16. video ads posted

Hagrid believes that digital video cameras can produce videos of company related information, which can be uploaded to YouTube, GoogleVideo and other video sites for free.

The Cynergy system software development company has produced a simple indoor video for employees to provide funds and support for new ideas for the company to marketing its system solutions.

After the video was posted, a member of the company sent the video to friends by e-mail.

In 10 minutes, this video has been downloaded hundreds of times, so far about 200000 times.

17. make full use of the network.

He told his customers to put their company's information on websites such as Digg.com, Squidoo.com and Yelp.com. "More importantly, fans of your product or service constantly spy on you."

18. Street publicity

Face to face with customers, especially in the B2B industry, may consolidate or destroy the relationship with customers.

When Manad plans to expand her business, she and her employees invite customers to visit Halloween on this day to distribute chocolates and blessings. Meanwhile, an interesting holiday related greeting card is collected, and then mail is sent to customers who can not come personally.

This activity increased the income of that month by 22000 US dollars.

19. take advantage of your facade

If your company is in a prosperous area, put some signs or flags on your building for marketing (of course, comply with the relevant regulations).

Moping uses some small signs to float in the air, which sells for only $20 to $30. These signboards make sales more noticeable and point to their restaurants.

20. establishment of Customer Advisory Committee

Cooper recommends inviting customers to an advisory committee, which allows you to get feedback on everything from design to the latest advertising plan.

They may help you generate new ideas and find new customers. The reward is a small gift or a special discount.

21. collaborate with people

Most businesses can establish collaborative relationships with companies that aim at the same customer group but have no competition.

The restaurant operator, Moin, works with a local personal training institution, which trains green food followers as followers of health awareness.

They will place an order before the training course starts. The training institution will hand over the order to Green Tango, and the salad will be sent to them at the end of the course.